In reply to Jomadado.

We're sorry that you feel this way and this is a very complex topic for sure. The outcome however of our extensive research and try-outs has been that offering in the future Flex is simply not feasible. Personally I believe it’s suitable for smaller companies (like f.ex your local print shop or similar) that have a better possibility to control the incoming orders and delivery times. Flex printing is not only manual labour but a very complicated task requiring expertise. Training a new employee takes weeks. This causes significant issues f.ex during seasonal peaks.

Now, digital printing is actually pretty awesome and comparing DD and Flex is a bit like comparing apples and oranges - it hardly makes sense. Flex-printing has significant print technic limitations: DD can print pretty much any image in the world. One is definitely not “superiot” to the other and we have the best Digital Direct machines in the market. We also did some customer research on this topic and a majority of customers in fact prefer Digital Direct: it’s soft, more breathable, better suited for thinner fabrics, and even larger prints will not “weigh down” the fabric. We also heard the argument that the quality will not suffer even if you leave it for a week in the washing basket :wink:

But of course, if you are after the specific look & feel of Flex-print, DD might not be what you are looking for. I’d recommend for you to try out a colourful print on a light-ish background to see the how amazing & vibrant the colours can be :)