To tell the truth, unfortunately, really often you can feel that your efforts do not bear fruit and that you are moving in the wrong direction, creating unclaimed social media content. It is so cool that you shared such useful methods to fix such a situation and become truly popular. I think that expanding your brand is the key to success because it is really important to present your brand in a favourable light, demonstrating all its strengths and distinctive features. I really like the idea of starting a newsletter as a weekly touchstone for you and your followers because I think that it is the best opportunity to remind people of your brand and be in demand. Also, I think that merch is a powerful tool for taking your brand to the next level and forming a special bond with your follower base, giving your content a huge uniqueness. Of course, selling merch is a wonderful way to show the highlight of your brand and make more money.