How to Run a Promo For Your Merch Shop

How you run your promos can have a big impact on your merch sales. Promos are a great opportunity to showcase new designs and push seasonal products.

And we run exclusive promos every month! Our latest promo: FREE SHIPPING on all orders that starts Thursday, July 20 and runs through Monday, July 24. And we have plenty more to come in 2023.

Push these promos out to your followers. Zero codes required!

Learn how you can get the most out of your promos by posting to socials, dropping new designs and more!

You Don’t Need a Promo Code

The best part of our promos: You don’t need any clunky codes.

Don’t worry about creating your own codes or copy and pasting a convoluted configuration of numbers and letters into your posts.

All you need to do is let your followers know what the promo is – FREE shipping, 20% off, etc. – and when it takes place! It will automatically be applied at checkout for your customers.

Get the Word Out!

No one’s going to know you have a promo going on unless you tell them.

Other shop owners have found success (like Ludawissy and Eric Feldman) by sharing their merch on socials, more specifically professional merch shots!

Screenshots of your shop just aren’t enough. Take the time to get some quality merch pics of you (or friends!) rocking your merch. This way, your promo will pack a punch!

Make a New Merch Design

If you want to generate more excitement around a promo, drop a new design!

People might be tired of the same old, same old in your shop. This is a great way to get them excited again.

If you’re having trouble coming up with a merch design, ask your followers what they want. Run a poll in your stories or ask for feedback in the comment section of your latest YouTube video.

Know Your Audience

Your promo won’t be successful unless you know who your target audience is. You can spend hours making designs and setting up your shop, but if they don’t resonate: It’s for nothing.

Make designs that speak to your niche, whether that’s plants or photography. You’ve got to create designs that resonate. When promoting, use hashtags and find groups that will connect you with your target audience.

Plan for the Next Promo

If things don’t work out with this promo, there’s always a next time.

Start to brainstorm new designs you can launch and take the time to do a photoshoot for your merch line.

You can find upcoming promos posted in your shop dashboard!