What to do When Merch Sales Are Slow

You’ve put in the work, the effort and the passion, but where are the sales? The feeling is frustrating but there’s no need to get discouraged. Why? Because we have some tips to help you reel in the big bucks!

Create a marketing plan

Every successful business has a marketing plan. It’s important to outline your goals so you can drive your brand to success. A marketing plan doesn’t have to be extensive or drawn-out. It could even be jotted down on a piece of notebook paper. As long as it’s guiding your efforts and keep your business on track, then you will be A-OK!

Be your own brand

While competitive analysis is important, there’s a difference between being your own brand and copying other brands. Consumers will naturally buy from the original, not the trying contestants. By solidifying your visual identity and your niche in the industry, your brand will be recognized as the new exciting brand, the one that unlike any other. This is your merchandise shop, so stick with it and make it as unique and memorable as you are!

Focus on the awareness, not the sales

Sales are what keep a business alive, but sales are non-existent if nobody knows about you. Buyers won’t give into the occasional sales pitch anymore. They look for personality, validity and confidence in a brand. Make your presence known. Whether it’s on social media, on a blog or even offline marketing, make sure it’s in front of the right people so your products remain relevant. Once you’ve cultivated a dedicated following, sales will come in before you know it.

Consider using Facebook advertising

A small investment can go a long way with Facebook advertising. Facebook’s targeting capabilities are simply remarkable, and the results are fast. Your brand will literally be exposed to thousands of people for under $10. While it’s rewarding to raise awareness organically, you can’t doubt the power of Facebook Ads.

Remember, success doesn’t happen overnight. It’s may even take some trial and error, but as long as you focus on what’s important, then success will be sure to come.