SEO Optimization for Shop Owners

SEO optimization is a hot topic for Shop Owners. What can you do to improve your Google ranking. We asked other Spreadhop Owners to provide us with expert answers.

Search engine optimization for the Google ranking of your website is vital to increase your Shop’s visibility and make sure that your products can be found. In the second installment of this series, Felix from geometrien.de has answered your questions on SEO. He highlighted the importance of blog articles for your Google ranking and provided you with some smart insights.

Hello Felix! What are your SEO goals for your Spreadhop?

My goal for the next year is to get more than 2,000 organic visitors per month on my websites geometrien.de end passion-hund.de. My first tip is to set a concrete goal to motivate yourself! A basic SEO tutorial will help you make the first steps. The videos and blog posts by Neil Patel are very helpful.

What exactly have you done so far to optimize your Spreadhop?

First of all I adjusted every page with regards to on-page optimization.

If you have a lot of pages, there is also a premium account, which crawls the whole website and displays the recommended optimizations of all pages. You can also monitor the ranking of up to 300 keywords at the same time.

After I optimized the website for on-page SEO, I started with the link building. I think backlinks are perhaps the most important factor in off-page optimization. So I searched different forums with relevant topics, answered questions and placed a couple of links to my website.

Here is an example of how I proceeded for the unique keyword needs on my website:

Anchor text:

Polygon art

Works of art made of geometric shapes

Polygon art owl

Polygon art Fox

Polygon art stag

Origin of polygon art

Geometry and religion

How to make Polygon Art

Polygon tattoos

Which SEO tools or plugins have you tried? What did you like (or dislike) about these tools?

This is what I use and has proven to work excellently:

Yoast: https://de.wordpress.org/plugins/wordpress-seo/

A great tool for on-page optimization of WordPress pages.

Seobility: https://www.seobility.net/de/

For me it’s the best tool for on-page SEO and keyword monitoring.

Ubersuggest: https://neilpatel.com/ubersuggest/

A fantastic tool to get new keyword ideas and to see how many people search for which keyword. It’s also very handy to see with which keywords the competition uses successfully on Google. You’ll also find new pages for possible backlinks.

Do you have general SEO tips and tricks that you would like to share?

Yes – a lot of patience! It can take a very long time before SEO optimization pays off. With my first website that I optimized for SEO, it took almost a year until I got organic traffic going.

And content is king! I write a blog post for any keyword for which I want to improve my ranking on Google.

An example: “Low Polygon Art” has 590 queries per month. On my website I wrote a blog post of about 700 words, in which the keyword “Low Polygon Art” occurs about six times. It’s important to use the main keyword in the meta heading, meta description, H1 heading and some of the sub-headings (H2-H6).

I also recommend working with Google Search Console, so you can submit changes or new pages to Google immediately.

Sound advice! As you mentioned before, SEO takes time and patience. What do you do while you wait for improvements?

In the beginning, I had a hard time to deal with waiting. I completely rebuilt the website three or four times, because I always thought I had done something wrong. Now I just keep writing new articles, try to get new backlinks and create new designs until something happens in the ranking.

Have you ever experienced setbacks in the ranking? If so, how did you manage to improve the ranking again?

Thankfully, I’ve never had a bigger setback. My top keywords always fluctuate between first and fourth place. There are a few things you can do to prevent ranking dips:

Good website performance speed (https://tools.pingdom.com/)

No keyword stuffing

Unique content

No Duplicate Content

Qualitative backlinks (topics relevant)

Low bounce rate of visitors (visitors should stay on the website as long as possible)

Thank you very much for the interview Felix! We’re sure you can help many other store owners with it.

If you don’t know anything about the topic yet, you can read up on the topic first where you’ll get more info on the basics of SEO.