Prep Your Merch Shop for the Holidays

The holiday season is a big time for shopping and gifting – and that includes your merch! Start thinking about what your merch marketing strategy will be this holiday season. Tease merch drops and create exclusive, themed designs to generate hype. Drive sales to your shop and make your customers happy when you take time to plan for the holidays!

People Like Promos

One of the best parts of the holidays is all the savings you can get on clothing, toys, and new tech. We have promos every month that your customers can take advantage of. Our Holiday promos are going to be announced soon, but we will have some great ones for Black Friday and Cyber Monday.

These are the days when everyone starts their holiday shopping. Let your customers know that your merch will make for great gifts and advertise these promos in advance. Make graphics or short videos to tease these offers. Wear your merch or photograph it in front of a seasonal display to make it festive. Get more tips on how to run a promotion on our blog.

Upcoming Promos:

Nov. 2-6: 20% off everything

Nov. 15-20: 20% off everything

Nov. 25 (Black Friday): 35% off everything

Nov. 28-Dec. 4: 15% off everything & free shipping

What’s Your Strategy

Posting on socials is more than just advertising promos and sales, it’s another way to reach your customer. More and more users are turning to social media as spaces for shopping inspiration. These purchasing decisions make it or break it for small shop owners, especially during the holiday season.

Take advantage of features on Instagram like the Instagram Shopping Tab. Upload your products and create listings under different categories so interested parties can find your merch. You’ll be more easily accessible to users who have similar interests and shopping patterns. Now that’s holiday merch marketing made easy!

Did you know that you can sell your merch on YouTube? If you have at least 1,000 subscribers, you can feature your shop products directly below your videos using YouTube Product Shelf. Monetize your channel all year!

Be in Season

It’s important to have the products that are most in-demand out front on your site. We’re talking about the seasonal go-tos: hoodies, beanies, stocking, etc. Bury the tank tops for now.

Spreadshop makes it easy to place the attention on these designs with a feature called design view. Activate this in your shop so people can see what you’re offering the moment they click on your link. This is great for new designs that you want to focus on or related Holiday merch products.

Plush teddy bears are a cute, classic merch option. These cuddly plushes are great for the young ones in your life: nieces, nephews, cousins, the list goes on. The bears wear a t-shirt that you can upload any merch design into. They would look adorable under the tree or in one of our stockings. Look out for that upcoming product announcement!

Add Some Seasonal Touches

Bring seasonal cheer to your Spreadshop with some simple design changes. You don’t need to do a web design overall, just add a few extra touches. Use Canva and other design tools to create Holiday related icons you can add to your logo or header. Canva makes it easy: just set the size dimensions and start designing!

If the “About Me” page on your site hasn’t been activated, then what are you waiting for?! This is the perfect place to tell your customers more about yourself and your journey to becoming a shop owner. Add some Holiday cheer to this part of your website with themed photos. Product shots of new merch whether they are holiday related or not are always a good idea for promotion. And it puts your personality to the table.

You might think it’s too early to start planning for the Holidays, but it’ll be here before you know it! You’ll be ready for the bustling shopping season when you follow these tips.