Legal Aspects of the Olympic & Paralympic Games and European Football Championship 2021

Legal Aspects of the Olympic & Paralympic Games and European Football Championship 2021

Merch is a big seller for the upcoming Olympic and Paralympic Games and the 2021 European Football Championship. But beware of trademarked content…

The European Football Championship (mid-June – mid-July 2021) as well as the Tokyo Olympics (mid-July – early August 2021) and the Paralympic Games (also in Tokyo from late August – early September 2021) are just around the corner! Millions of fans are now shopping for sporty apparel and designs. It’s a tempting opportunity to increase your Spreadshop earnings. But watch out! Numerous words, figures and logos are protected.

As a print-on-demand platform, we’re interested in Shop Owners following all legal requirements. Listed below you’ll find select trademarks and expressions related to the three major sporting events. In particular – but not limited to – the following words should be avoided in the design, the name, keywords and descriptions.

Avoid these terms:

European Football Championship
UEFA EURO 2020/2021
EURO 2020/2021
Host city 2020/2021
SKILLZY
Uniforia…and many more!
Olympic and Paralympic Games
OlympiadOlympics
Olympic 

These words alone or in combination with and in other languages are protected.

In addition:
Tokyo 2020
Paralympic
Olympic Torch Relay
Olympic Festival
Olympia

…and similar phrases!

Please note that the above list is only exemplary.

Figurative marks to avoid:

Please note that this list is only an example and that the official images should not be edited either.

More hints

Not only the official UEFA and Olympic/Paralympic logos, mascots and expressions are not allowed. But you should also be careful with partners, sponsors and other brands associated with the sporting events. This year, sponsors of the European Championship include Coca-Cola, Heineken, VW, TikTok, FedEx and booking.com. Sponsors of the 2021 Olympic and Paralympic Games include Intel Corporation, Procter and Gamble, Airbnb, Alibaba Group, Atos, Bridgestone, Dow, General Electric, Omega, Panasonic, Toyota and Visa.

You can search registered trademarks at any time through the trademark offices. Do your search online, for example at the European Union Intellectual Property Office.

Do you have any questions about this topic? Discuss with other Shop Owners in the forum!

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Avoid the Red Card: 2018 World Cup Restrictions

Avoid the Red Card: 2018 World Cup Restrictions

It’s time to dust off that Vuvuzela, find your jersey, and cut up some orange slices. In a little over a month, the entire world will be tuning into the 2018 World Cup. We’re sure you’re familiar with how popular this competition is, but it’s worth noting that the 2014 World Cup was watched by 3.2 billion viewers. That’s nearly half the population of the entire world.

The 2018 World Cup is bound to be just as popular as ever, which means that football-related designs should be on the agenda. Time to upload some creative designs! Read more

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Spreadshirt, Taxes, and You: Everything You Need to Know

Spreadshirt, Taxes, and You: Everything You Need to Know

‘Twas Benjamin Franklin who said, “In this world, nothing can be said to be certain, except death and taxes.”

With the end of 2017 approaching, it’s time we do the taxation information dance. The following article is a “Spreadshirt Taxation for Dummies” guide to help you determine what you need to do to meet your Spreadshirt taxation obligations. Please read the information below carefully. A few things are required of all Spreadshirt Partners, and some are specific to certain types of Partners. Find out which group you fit into with our handy flowchart, and follow the information below to ensure your compliance. Read more

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Copyright Basics for T-Shirt Design: Dos and Don’ts

Copyright Basics for T-Shirt Design: Dos and Don’ts

Selling designs and opening your own shop is easier than ever thanks to print on-demand. But with the freedom to create and sell in such an efficient way, potential legal risks might arise.

Most shop owners have presumably heard of copyright laws, but many might uninformed about what these laws entail. So, how can you be completely sure you’re not going to end up in the middle of a legal disaster and make designs your audience will love?

Here at Spreadshop, we’ve got you covered. We’ll jump into the most important copyright FAQs that will allow you to continue designing without any legal worries!

Copyright basics for designers

What Does Copyright Mean?

Let’s start with the obvious question: what exactly is copyright?  To give a broad, technical definition, it’s the proprietorship of a specific piece work; the proprietor(s) owns the right to distribute, commercialize, replicate and profit from it in any other way.

In short, if a design is copyrighted, you shouldn’t start selling it or something similar in your shop. Only the owner of that exclusive design has the authorization to monetize it. This doesn’t just go for t-shirt designs either. Any written, visual, or even verbal content, has the potential to fall under the copyright law.

Now, if you love a design that’s proprietary, you don’t need to trash the idea completely. Use the copyrighted design as inspiration to come up with an even better concept for your shop!

 

Off-limits Designs

  • Logos of sports teams, schools and universities, organizations, clubs, movies, books, games, and bands.
  • Pictures or artwork of sports teams, schools and universities, organizations, clubs, movies, books, games, and bands.
  • Characters from movies, books, comics, and television shows.
  • Viral Content such a memes and YouTube videos.
  • Images found on search engines or any other image that is not listed for commercial use.
  • Trademark companies and their logos, names, and content.
  • Celebrities exploited in any way, even if it’s original content.

It seems like there’s so many limitations when you’re simply trying to come up with a design for your shop. Don’t let these limitations hold you back. There is still plenty of room for creative opportunity. You just need to think outside of the box!

What Designs can I Legally Use

While certain designs are off-limits, there are countless designs that are available for commercial use as well. We recommend using any of the following methods when designing gear for your Shop.

  • Royalty free images that are for commercial use
  • Public Domain images
  • Your original designs

What is the Public Domain?

The public domain is a collection of creative material that is not protected under the copyright law. Everything is available for public use. Content existing in the public domain is either donated content, expired copyright content, or content that has been forfeited in some way. There are thousands of great t-shirt design ideas within the public domain. If you have an idea that you want to bring to life, start looking there!

Although the public domain is a helpful resource, all public content has the potential to become copyrighted.  Yes, everything is fair-game, but that doesn’t mean content can’t become copyrighted down the road. It’s unlikely that one of your Shop’s public domain t-shirt designs will suddenly fall under the copyright law, but it’s important to be aware of the possibility.

How can I check to see if something is copyrighted online?

You found the perfect graphic for your Shop, but you’re not sure if it’s copyrighted. How do you know what to do? Here are a few simple tricks to help determine whether an image falls under the copyright law.

Look for the signs

  • There is the © symbol. The copyright symbol is usually tiny and located somewhere around the perimeter of an image or graphic.
  • There is a watermark.
  • There is a note representing ownership sourcing.

Do a little research

  • Visit the copyright office to browse through copyrighted files.
  • Check an image copyright online. Perform a reverse image search to reveal the original source of an image.

The obvious

    • It’s not yours and you didn’t create it.
    • Just ask! The best way to get copyright information is from the source itself.

It’s also helpful to be informed on how fair-use is assessed. Each copyright license is different, so it’s important to consider the restrictions and guidelines that follow. Just remember, until you’re certain an image isn’t copyrighted, don’t take the risk of adding it to your Shop.

Are quotes protected by copyright?

People are attracted to quotes and sayings because they affect us on an emotional level. That’s why t-shirt designs with quotes are often top sellers among those with Shops. Quotes are free to be used commercially when you think of them yourself. However, things get a bit tricky when using quotes from copyrighted pieces of work.

We don’t want to bore you with the complicated legal details, so we’ve put together a list of do’s and don’ts for t-shirt quotes.

Do Quote:

  • Anything from the public domain
  • Authors who have been dead for over 70 years
  • Common sayings
  • Sayings that are too short to be protected by the copyright law
  • Parodies
  • Your own thoughts and sayings

Don’t Quote

  • Anything from a living author
  • Anything from an author who’s been deceased for less than 70 years
  • Trademarked material
  • Corporate slogans
  • Scripted or literary works of art

How to copyright a design for t-shirts

Shop owners automatically maintain the rights to any designs submitted to the Spreadshop platform. Once your design is available for purchase, you’re not required to do anything further for ownership. However, there are many advantages to copyrighting your t-shirt designs though the copyright office.  You’ll not only have a public record of proprietorship, but it will also confirm the copyright source to anyone seeking to purchase your design.

To achieve a copyright for a t-shirt design, an application and fee will need to be submitted to the copyright office. This can be done electronically or through mail.

How much does it cost to copyright a design?

Electronic US copyright registration currently costs $35 (fees are subject change). This fee consists of one form and doesn’t require any lawyers. The current forms can be found on the US Copyright website, www.copyright.gov.

In Conclusion

Copyright laws may seem like a lot to take in, but it’s important to know the basics. Don’t let the thought of legal matters keep you from expressing your ideas. As long as you’re creating something new for your Spreadshop, then only good things will follow!

Did you know, you can make money with that creativity of yours? See how you can monetize your designs by opening a FREE Spreadshop today!

Open your own shop

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