Social Media Cheat Sheet

When it comes to marketing your brand, it’s no secret that social media is vital. The issue that many businesses run into, is how to take full advantage of each social media platform. When used incorrectly, social media is a complete waste of time and money. It’s important to know which platforms are right for your business and how each platform can be utilized to its full potential.

We’ve made a social media checklist to help grow your social media kingdom and optimize your brand presence. We know, there are many other social platforms out there, but we found the following 5 to be the most beneficial for designers and shop owners. These platforms are your most important marketing tools. Use them correctly and your following can only grow!

Facebook

Why:

Sure, Facebook has been around for ages, but it will never become outdated. It’s the largest social media platform and one of the most efficient ways to gain exposure from a relevant audience. Facebook is one of the first places consumers go to find information on a business. If your business isn’t on Facebook, we promise, your competitors will be. Be sure to use Facebook to its full potential and post content that will draw your audience in. You won’t regret it!

Daily Checklist:

“Like” up to 5 relevant pages each day

Post 1-2 original content posts

Share at least 1 post from a relevant user

Respond to call comments and messages

Research trending topics and keywords

Tag or mention a brand

Twitter

Why:

Twitter may seem intimidating because it’s so fast-paced, but in these tech-savvy times, fast-paced is what your business needs. Twitter isn’t just a great tool to efficiently drive traffic to your website, it’s also one of the best tools to promote new designs, deals and promotions. It doesn’t matter what type of business you’re trying to grow, Twitter is an essential. If you’re not promoting your shop on twitter, start now and start engaging.

Daily Checklist:

Retweet or tweet at 5-7 relevant tweets

Respond to any tweets or direct messages

Follow 7 new relevant accounts

Research trending hashtags

Schedule at least 5 original tweets each day

Instagram

Why:

If your business isn’t already on Instagram, then you should rethink your marketing plan. One of Instagram’s biggest advantages is it’s perceived as a communication tool, not a marketing tool. By engaging users visually, Instagram allows your brand to tell a story and connect with your audience on a personal level. Don’t leave your fans in the dark, let them know what your business is all about! If you’re new to Instagram, check our our blog post, How to Promote Your Designs on Instagram!

Daily Checklist:

Post 1-2 pictures

Respond to any messages or comments

Follow at least 7 new relevant accounts

Comment on at least 5 relevant accounts that don’t follow you

Research trending hashtags

“Like” at least 10 posts from relevant accounts

Pinterest

Why:

While Pinterest isn’t as crucial for every business, it’s one of the strongest tools for promoting merchandise. Like Instagram, Pinterest is a visual platform using pictures to engage users. What sets Pinterest apart from Instagram, is its ability to drive massive amount of traffic to the right places. By pinning different images and linking them to your website, your followers basically do the marketing for you. If one of your pins is shared, then a whole new spectrum of people will be reached.

Daily Checklist:

Reply to any comments

Repin at least 5 old posts

Like at least 12 images from relevant accounts

Constantly pin from Pinterest’s Smart Feed

Research trending keywords

Create at least 3 new pins each day

Blog Platform

Why:

Blogging is one of the easiest ways to generate content and improve SEO for your business. By using relevant keywords in your blog postings, your brand reach will continuously increase. Blogging is also an efficient way to keep your audience in the loop and educated about your brand. Think of blogging as the fuel to your brand presence. If it’s generating content, then it’s generating awareness.

Daily Checklist:

Respond to comments

Promote your posts on all relevant social media channels

Check and respond to emails

Edit and schedule posts for the week

Comment on at least 5 relevant blog posts

Update any old blog posts

Save at least 5 relevant blog posts

No two social media platforms are the same. That’s what it’s important to utilize each platform correctly and know how each tool can benefit your business. It may seem like a lot of work at a glance, but if you plan ahead and keep this checklist handy, then upkeeping each social media account will be a breeze!

Tips to Keep in Mind:

Use a scheduling tool

Make note of upcoming holidays

Jump on any trending events or relevant breaking news

Frequently analyze competitors

Use a reporting tool

Analyze best posting times for your business

Create a strong header image

Make a content calendar and plan ahead

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