No name, no logo. You need a name that\u2019s both powerful and uncommon. Please note: you must check in advance to confirm the availability of the brand name in the textile industry. To find out whether or not your idea is protected by trademark law, a simple search on the United States Patent and Trademark Office website<\/a> will do the trick.<\/p>\n A logo should have a solid core and evolve over time. Spreadshirt\u2019s logo has undergone various changes, and the last time it experienced a major brush-up was in 2018. We\u2019ve asked our Head of Design, Dimosthenis Mouzouris, to enlighten us:<\/p>\n \u201cWe adapted our logo to improve its readability and got rid of the background. The old logo was too restrictive and neither the typography nor the shape of the letters served the purpose of the company. Moreover, it resembled our CTA buttons. You don\u2019t want the CTAs on your website to conflict with your logo. A memorable logo should be as simple as possible. It needs to somehow be iconic and it needs to be recognizable. So we tried to get down to our logo\u2019s core: the heart symbol with a simple font.\u201c<\/em><\/p>\n Regardless of whether you opt for a word mark or an image mark, the ideal is to keep your logo as simple as possible. It needs to be readable, even on smaller displays, and it should easily blend in while also being noticeable. A simple symbol has the advantage of being recognized immediately without text.<\/p>\n The color of your design should align perfectly with those of your store or website. To add personality to your brand, you can get inspired by the most prominently occurring colors that you use for the designs you create. Also: your logo should also work in black and white. And when it comes to choosing a font, Domosthenis notes:<\/p>\n \u201cThe font should be easy to read, and it should be quite timeless. If you use trendy fonts, your logo can soon look quite dated. Google uses a very generic font. Still, they make it stand out by way of the characteristic alignment of colors.\u201c<\/em><\/p>\n What applies to the logo also applies to the design on your website and Shop:<\/p>\n2. Put functionality over form<\/strong><\/h2>\n
<\/picture><\/div>\n<\/div>\n
<\/picture><\/div>\n<\/div>\n
<\/picture><\/div>\n<\/div>\n3. Fonts and color characteristics<\/strong><\/h2>\n
4. Rejuvenate your website and your brand<\/strong><\/h2>\n