{"id":15820,"date":"2017-07-28T04:46:47","date_gmt":"2017-07-28T08:46:47","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=15820"},"modified":"2025-10-01T14:49:11","modified_gmt":"2025-10-01T18:49:11","slug":"spreadshirt-select-shop-month-danger-ecole","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2017\/07\/28\/spreadshirt-select-shop-month-danger-ecole\/","title":{"rendered":"Shop of the Month: Danger Ecole"},"content":{"rendered":"

French designer Jack Koch is a retired teacher, so he knows a thing or two about school. His Shop<\/a> is a hit in the French market, and now he\u2019s ready to conquer the rest of the world. Read about Jack\u2019s success story in this month\u2019s Spreadshirt Select interview.<\/p>\n

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The name of your Spreadshirt Shop translates to “Caution: School” \u2013 what\u2019s that all about?<\/strong><\/p>\n

I was a teacher for \u00a0many years before becoming a full-time illustrator. My Shop is in line with my collection of drawings on the topic of school, and I\u2019ve been actively fostering these on my social network channels. Next to looking at all types of school-related issues in a slightly tongue-in-cheek way, there are also a few somewhat more poetic drawings.<\/p>\n

You left your job as a teacher in 2014. What made you quit your day job?<\/strong><\/p>\n

I was a teacher for 28 years. I devoted my life to art when illustrating became too important to be confined to my leisure time. Drawing is my life now, a new and different life. To me, it\u2019s as personally enriching as teaching, albeit in a different way. Since I\u2019m a freelancer now, my income is not as stable and big as it used to be, so it\u2019s sometimes not that easy to get by.<\/p>\n

Your “Caution: School” designs have a great appeal to the general public. How do you do it? <\/strong><\/p>\n

I\u2019m currently trying to expand my horizon and move away from the school environment, little by little. My social network activities attract a lot of people, which helps with getting my designs off the ground. I link to my Shop so that I can divert quite a few people to my products. It’s like a real Shop \u2013 the more traffic there is, the more people make a purchase.<\/p>\n

Are you taking a more personal direction with your Shop now?<\/strong><\/p>\n

School remains my base, but I do not want to be the unofficial illustrator of national education! My poetic or funny drawings now co-exist with the school-themed stuff without necessarily making a connection with my old job. And that’s just fine.<\/p>\n

Since you got out of teaching, what new sources of inspiration have you tapped?<\/strong><\/p>\n

I draw on topics like childhood, nature, love and those little snapshot moments in life. Ideas and projects are the only things I have no shortage of!<\/p>\n

How do you promote your Shop and your products? <\/strong><\/p>\n

I advertise on social networks, especially with special campaigns. Also, every day I create a little teaser that I share on social networks. Photos customers send me work great for sharing as well. Paid marketing I have not yet attempted.<\/p>\n

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