{"id":16732,"date":"2017-12-21T09:31:15","date_gmt":"2017-12-21T14:31:15","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=16732"},"modified":"2025-09-04T10:51:59","modified_gmt":"2025-09-04T14:51:59","slug":"product-news-january-2018","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2017\/12\/21\/product-news-january-2018\/","title":{"rendered":"Product News for January 2018"},"content":{"rendered":"<p>New year, new brands! Just a pair of brand switches for this month\u2019s product news:<\/p>\n<h2><strong>Brand Switches<\/strong><\/h2>\n<p>We are switching brands for the following products. Orders may include the previous brand until stock has been depleted:<\/p>\n<ul>\n<li>Women\u2019s Long Sleeve T-Shirt (ID 345) is switching from Bella to Anvil<\/li>\n<li>Women\u2019s Scoop Neck T-Shirt (ID 561) is switching from Next Level to LAT Brand<\/li>\n<\/ul>\n<h3 data-start=\"353\" data-end=\"392\"><strong data-start=\"360\" data-end=\"392\">What the Brand Switches Mean<\/strong><\/h3>\n<p data-start=\"393\" data-end=\"468\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Switching brands affects product feel, fit and quality perception. For instance, <strong data-start=\"105\" data-end=\"144\">Anvil comfort is often more relaxed<\/strong>, while <strong data-start=\"152\" data-end=\"167\">LAT fabrics<\/strong> offer a soft but structured scoop fit. It&#8217;s all about knowing your audience: Changing fabric and drape can potentially influence orders and gauge interest.<\/span><\/p>\n<h3 data-start=\"470\" data-end=\"514\"><strong data-start=\"477\" data-end=\"514\">Why It Matters for Your Merch Strategy<\/strong><\/h3>\n<ul data-start=\"515\" data-end=\"638\">\n<li data-start=\"515\" data-end=\"556\">\n<p data-start=\"517\" data-end=\"556\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"19\" data-is-only-node=\"\">Fit consistency<\/strong>: If you\u2019ve sold Bella or Next Level before, note that Anvil and LAT might fit differently. Update your size guides and mockups accordingly.<\/span><\/p>\n<\/li>\n<li data-start=\"557\" data-end=\"596\">\n<p data-start=\"559\" data-end=\"596\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"24\" data-is-only-node=\"\">Product descriptions<\/strong>: Refresh your listings to mention the new brand and highlight any improved qualities (e.g., \u201csofter heavyweight blend\u201d).<\/span><\/p>\n<\/li>\n<li data-start=\"597\" data-end=\"638\">\n<p data-start=\"599\" data-end=\"638\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"27\" data-is-only-node=\"\">Customer communications<\/strong>: If past buyers ask, you\u2019re prepared to explain the brand change and reaffirm product quality.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"640\" data-end=\"683\"><strong data-start=\"647\" data-end=\"683\">Opportunity to Refresh Your Shop<\/strong><\/h3>\n<p data-start=\"684\" data-end=\"725\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Use this switch as a reason to revisit existing listings:<\/span><\/p>\n<ul data-start=\"726\" data-end=\"811\">\n<li data-start=\"726\" data-end=\"769\">\n<p data-start=\"728\" data-end=\"769\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Add fresh lifestyle mockups or flat\u2010lay photography showcasing the new shirts.<\/span><\/p>\n<\/li>\n<li data-start=\"770\" data-end=\"811\">\n<p data-start=\"772\" data-end=\"811\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Relaunch favorite designs with new product images to re\u2011energize interest.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"813\" data-end=\"855\"><strong data-start=\"820\" data-end=\"855\">Plan for Future Product Changes<\/strong><\/h3>\n<p data-start=\"856\" data-end=\"1048\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">While only two top styles switched in Jan 2018, product updates roll out regularly\u2014see examples from April 2018, like new scoop neck colors and larger size ranges.<\/span><\/p>\n<p data-start=\"856\" data-end=\"1048\"><br data-start=\"935\" data-end=\"938\" \/>Establish a pro\u2011active routine: check Spreadshop product news monthly and adjust your catalog to stay current.<\/p>\n<h3 data-start=\"1050\" data-end=\"1103\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>New year, new brands! Just a pair of brand switches for this month\u2019s product news. <a href=\"https:\/\/www.spreadshop.com\/blog\/2017\/12\/21\/product-news-january-2018\/\">Read more<\/a><\/p>\n","protected":false},"author":674,"featured_media":16733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"1","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18590,18625],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v19.7.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Changes for January 2018<\/title>\n<meta name=\"description\" content=\"We are switching brands for the following products. 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