{"id":16869,"date":"2018-01-17T12:00:14","date_gmt":"2018-01-17T17:00:14","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=16869"},"modified":"2025-01-27T16:15:30","modified_gmt":"2025-01-27T21:15:30","slug":"pinterest-seo-optimize-pins-2018","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2018\/01\/17\/pinterest-seo-optimize-pins-2018\/","title":{"rendered":"Pinterest SEO: Optimize your Pins"},"content":{"rendered":"<p>Pinterest is commonly recognized as trendy social platform. However, in recent years, its focus has shifted from a social-centric network to an effective search engine, jam-packed with SEO opportunities. The power of <a href=\"https:\/\/www.spreadshirt.com\/blog\/2018\/01\/10\/how-to-sell-on-pinterest\/\">selling on Pinterest<\/a> is undeniable, but to make the most of it, it\u2019s important to know how to optimize your profile, boards and pins.<\/p>\n<p><!--more--><\/p>\n<h2><strong>The Profile<\/strong><\/h2>\n<p>Let\u2019s start with the basics, your profile. Since you\u2019re promoting your brand, it\u2019s vital to create a business account. Pinterest\u2019s business profile enables access to analytics and insights, so you know what\u2019s working and what\u2019s not. If you already have a personal account for your brand, it can easily be converted to a business account as well.<\/p>\n<p>Now, it\u2019s time to jump into your profile\u2019s SEO. Consider a username that not only represents your brand, but is also SEO friendly. Your username will be incorporated into your profile\u2019s URL, so it\u2019s important to make sure it\u2019s fitting for your brand.<\/p>\n<h2><strong>The Boards<\/strong><\/h2>\n<p>Pinterest boards are more than a way to organize your pins, they\u2019re opportunities for SEO. While creating your Pinterest boards, the most important thing to keep in mind, is to think like your audience. Optimize your titles in a way that makes sense from a search engine perspective. Consider how your target groups would come across your products and which keywords they would use in the search bar. Between board titles and board descriptions, you\u2019ll effectively and efficiently get the right consumers to the right place in your profile.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img src='https:\/\/images.spreadshop.com\/image\/upload\/f_auto,q_70,t_postImgF_d\/v1622823551\/blog\/Pinterest_SEO_2_wzb9in.jpg' alt=''\/><\/picture><\/div>\n<\/div>\n<h2><strong>The Pins<\/strong><\/h2>\n<p>Pinterest is flooded with blog posts, articles, products and just about everything else. So, how can you make it to the top of the search results? Simply by keeping some trending keywords handy. Use these keywords wisely, and your relevance can only grow. There are three SEO must-haves when it comes to creating pins.<\/p>\n<ol>\n<li>A keyword-rich title<\/li>\n<li>A keyword-rich description<\/li>\n<li>Link every pin to your website<\/li>\n<\/ol>\n<p>Keep in mind that the titles of your pins don\u2019t need to be too catchy or original, it\u2019s a lot more effective to use popular keywords. By working these three points into every single pin, you\u2019re cultivating more and more of a presence throughout the platform.<\/p>\n<h2><strong>In conclusion<\/strong><\/h2>\n<p>Remember, don\u2019t neglect the aesthetics of your profile. Pinterest will always be an image-based platform, so your brand\u2019s page should be neat, organized and clean. The better your pins look, the more likely users will share them.<\/p>\n<p>Now, there\u2019s no such thing as too much content. Create as many relevant board and pins for your Pinterest profile, and you\u2019ll continue to grow.<\/p>\n<p style=\"text-align: center\"><em>Are you a social influencer? Want to make money with your creativity? Monetize on your designs by opening a 100% FREE online shop today!<\/em><\/p>\n<p style=\"text-align: center\"><a id=\"link2SSP\" class=\"standard-btn mermaid-btn\" href=\"https:\/\/www.spreadshop.com\" target=\"_blank\" rel=\"noopener noreferrer\">Open your own shop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest is commonly recognized as trendy social platform. However, in recent years, its focus has shifted from a social-centric network to an effective search engine, jam-packed with SEO opportunities. The power of selling on Pinterest is undeniable, but to make the most of it, it\u2019s important to know how to optimize your profile, boards and pins. <a href=\"https:\/\/www.spreadshop.com\/blog\/2018\/01\/17\/pinterest-seo-optimize-pins-2018\/\">Read more<\/a><\/p>\n","protected":false},"author":699,"featured_media":16876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18625],"tags":[3533,2282],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v19.7.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest SEO: Optimize your Pins - The Spreadshop Blog<\/title>\n<meta name=\"description\" content=\"Wondering how to do SEO for Pinterest in 2018 for your profile? We breakdown SEO best-practices for your Pinterest account.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spreadshop.com\/blog\/2018\/01\/17\/pinterest-seo-optimize-pins-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest SEO: Optimize your Pins\" \/>\n<meta property=\"og:description\" content=\"Wondering how to do SEO for Pinterest in 2018 for your profile? 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