{"id":18216,"date":"2018-11-07T05:45:24","date_gmt":"2018-11-07T10:45:24","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=18216"},"modified":"2026-01-29T13:32:13","modified_gmt":"2026-01-29T18:32:13","slug":"shop-of-the-month-fraulein-heiligenscheiss-miss-holyshit","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2018\/11\/07\/shop-of-the-month-fraulein-heiligenscheiss-miss-holyshit\/","title":{"rendered":"November Shop: Fr\u00e4ulein Heiligenscheiss"},"content":{"rendered":"

Swearing and hard work is Nadine aka Fr\u00e4ulein Heiligenscheiss (Miss Holyshit)<\/a>‘s recipe for success. Bored and annoyed by her full-time job, she dropped everything and started with Spreadshop. She now earns her living with provocative slogans and pretty designs.<\/p>\n

Can you tell us a bit more about your background?<\/strong><\/h2>\n

For a long time, I was working full-time and studying graphic design in my spare time. I was really bored at my job and dropped out of school after two years because working and studying at the same time was too much for me. Even after that, I was still unhappy at my job so I made the pretty spontaneous decision to quit and start my own business.<\/p>\n

I figured out that I wanted to be able to write my own schedule and work from home. I no longer wanted to spend 1.5 hours a day on public transportation. That’s when I came across the t-shirt business and thought to myself, ‘Hey, that could be fun because I am still interested in graphic design’.<\/p>\n

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How did you end up with Spreadshop?<\/strong><\/h2>\n

I always knew about Spreadshop. I actually live across the street from their offices in Leipzig. But I didn’t know that I would be able to make a living from it. I’d just never thought about it. I knew you could print your own t-shirts there, because I’d done so a couple of years earlier. One of those typical bachelorette parties t-shirts. It just didn’t occur to me that you could earn money with it.<\/p>\n

But then I had the idea with the mugs. At the time, I worked as a virtual assistant and used to sit in the office thinking: ‘This can’t be happening. I hate people. I hate all of this.’<\/p>\n

I told my friends someone should make office mugs that express this sentiment, to use in situations like that. But they should also be pretty. That’s when I had the idea with the flowers. And the contrast of the provocative slogan, framed by pretty flowers. So that at first glance, you don’t even notice what it says.<\/p>\n

How did you get started with social media like Facebook and Instagram? <\/strong><\/h2>\n

I started out with the ‘Butt Butt Penis’<\/a> mug. At first, I just wanted to see if anybody would be interested. So I opened a shop and created a Facebook page.<\/p>\n

So the Facebook page came after the Spreadshop?<\/strong><\/h2>\n

Yup. Otherwise I wouldn’t have known how to make people aware of my shop. Then I thought of good ideas for the designs and posted it on Facebook: funny slogans, jokes, and in the beginning links to other sites or blogs. That’s how I tried to build up an audience. Then I started using ads. My target group is 97% women. Women who work in an office and love irony, sarcasm, and dark humor. I addressed them specifically and within about 4 weeks I had 2 or 3 thousand followers on Facebook. It was crazy.<\/p>\n

So you used ads right from the start?<\/strong><\/h2>\n

Of course, I first invited my friends to like my page. But I started placing ads for my designs pretty early on. That worked really well. I created the Facebook page in January 2018. Within less than a year, I’ve gained over 25,000 followers. That’s really good.<\/p>\n

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How did your followers grow? Was it a steady growth? Or were there certain posts that went viral and caused a sudden surge?<\/strong><\/h2>\n

It comes in waves. The numbers don’t go down, but up in waves. The first big wave came when I listed the ‘Go fuck yourself’<\/a> mug. That got me 2,000-3,000 new followers within a week – and of course I also noticed this in my sales. The biggest wave came in September: I got a picture from a customer who had ordered five of my mugs. She had stacked them on top of each other and took a photo. I asked her if I could use the photo and it went viral. That post got 500,000 views. That really reflected on my sales. I looked at my statistics the next day and couldn’t believe what I was seeing.<\/p>\n

Where do you find inspiration for your slogans?<\/strong><\/h2>\n

When I talk to friends, when I go out for a beer in the evening and people start complaining about something. I often take out my phone and write down what is being said.<\/p>\n

Initially, I only had the mugs and thought people would create other products themselves with the personalization option. But people are lazy, and nobody actually did that. When I started offering other products, people started buying them. But some of them just won’t sell. So I review them and adjust my shop accordingly.<\/p>\n

That means you curate your shop so that it always stays up to date? <\/strong><\/h2>\n

Yes, I look at the sales statistics every month and every month I take down some products and make sure that new ones are added. Especially at the beginning, some designs really weren’t great – I threw them out later. I take great care that my shop as a whole forms a nice picture.<\/p>\n

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Do you also work seasonally? It’s Fall now – did you change your designs and use more fall flowers?<\/strong><\/h2>\n

No, but I will have special Halloween and Christmas designs, I am really looking forward to those. They are going to be really cool. I’ve already prepared them so that in November they will be immediately available.<\/p>\n

What does your design process look like: from idea to website upload?<\/strong><\/h2>\n

I work digitally and exclusively in Adobe Illustrator. By now, I have a good feeling of how a flower motif has to be designed for it to work well.<\/p>\n

Back when you started your shop, did you order products yourself to see what your products looked like in real life?<\/strong><\/h2>\n

At the very beginning, I started on two platforms and I ordered something from both. On the other platform, the quality was so terrible that I took all the products down again. I just thought to myself, ‘As a customer, I’d be so mad if I would receive something like that’. I have to say that the delivery times and the quality at Spreadshirt have always been awesome.<\/p>\n

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How much time do you spend on your shop weekly?<\/strong><\/h2>\n

I’m not telling you that (laughs).<\/p>\n

By now it’s your full-time job?<\/strong><\/h2>\n

Yes. Since September I have a virtual assistant who supports me with the activities on Facebook. But social media doesn’t have breaks, you have to be online 24\/7 and react to the feedback. That’s why I hired someone to focus on that, so I can focus on my designs.<\/p>\n

How often do you or your virtual assistant post on social media?<\/strong><\/h2>\n

Once a day. On Facebook, lunchtime works best. People are taking their break and have some time to kill. That’s where most of the action happens. Or in the morning, around 8 o’clock, when they are traveling to work. Instagram works best in the evenings, when people are at home. I’ve found all this out through the Facebook and Instagram statistics.<\/p>\n

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