If you find your niche, customers from this niche will be more likely to find you.<\/p>\n
But how do you find your Shop\u2019s niche?<\/p>\n
#1: Use your life experience<\/h2>\n\n
<\/picture><\/div>\n<\/div>\nYour own taste, preferences, interests and hobbies are ‘niches’ and you\u2019re already an expert in them! Take a look at the Dad’s Life Shop<\/a> from Austria, which is run by three dads.<\/p>\n“You know the most about the things you spend the most time doing and thinking about\u2014and for us that\u2019s our kids and our roles as fathers. “Dad’s Life” is […] launched as a Facebook page. The community grew incredibly fast and we exchanged a lot with other father. They gave us a lot of input. We gradually implemented these ideas. One of them was a T-shirt shop for fathers and a few weeks later we were busy designing the first baby bodysuits.” – Roman about Dad’s Life<\/p>\n
Read the rest of the interview here<\/strong><\/a>.<\/p>\n#2 Use your passion and interests<\/h2>\n\n
<\/picture><\/div>\n<\/div>\nThe owner of the Shop Waldogs<\/a>, where you found the cool design for your aunt, is Sinije from Finland. She loves dogs! Her Shop is now her full-time job because she believes that every dog lover should be able to find products, regardless of the breed of the dog. She has more than succeeded, as you can read in the interview<\/strong>.<\/p>\nOr take Jeff from Revitalize, or Die: This Shop Owner has already helped numerous communities. Revitalize, or Die works with local people on the revitalization of rural areas through sustainable projects and community development. Rebuilding local communities is also the main theme of the designs in his Shop. His merch is aimed at people who share his passion for vibrant rural communities.<\/p>\n
#3 Research the market<\/h2>\n\n
<\/picture><\/div>\n<\/div>\nBefore you start a Shop for a niche, you should find out what the market for that target group looks like. Do you have any tough competition your potential customers are already interested in? Your research might show you that your niche market is already more saturated than you suspected.<\/p>\n
With the Google Trends Search<\/a>, you can quickly and easily find out how many people are searching for your niche topic on Google. It also gives you demographic information.<\/p>\nWith SEMRUSH<\/a>, you can find out who your top 10 competitors are. You’ll also find out which keywords have particularly good rankings.<\/p>\nBy the way, competition is not a bad thing! If you have competition, it means that you can earn money in your niche. Your competitors are also a good incentive for you.<\/p>\n
Find out what your competitive advantage is over your competitors – what makes your product stand out from the crowd? Which problems can you solve better than your competitors? What makes you unique?<\/p>\n
Give people a reason to choose you. These can be great designs, a wide range of products<\/strong>, great discounts<\/strong> or something else that attracts your customers.<\/p>\n#4 Solve problems<\/h2>\n
It’s great when you offer unique products to your niche audience – but you achieve even more when your product somehow solves a problem. Find out what’s bothering you and your target audience and think about whether your Shop can offer a solution.<\/p>\n
This problem-solution strategy doesn’t always have to be about a serious problem. Nadine, Shop Owner of Fr\u00e4ulein Heiligenscheiss worked as a virtual assistant for a long time.<\/p>\n
Some days she said to herself, “That’s it. I hate people. I hate everything.” She told her friends she wished she had NSFW office mugs to express her deep-seated resentment. But they had to be beautiful office mugs! Thus, her Spreadshop was born. She came up with the idea of combining her frustrating thoughts with pretty flower patterns. At first glance, her cups look benign, but at second glance a provocative slogan reveals itself.<\/p>\n
Nadine wasn’t and isn’t the only person who is sometimes frustrated with her office job and looking for a bit of comic relief. Her products featuring thinly veiled swear words are a real success!<\/p>\n
It\u2019s a real Spreadshop fairytale: Nadine has found a niche (women who have boring office jobs) with a special need (a fun way to communicate this frustration) and created a unique solution. And nowadays she sells a lot more than just mugs.<\/p>\n
If you find the right niche, you\u2019ll enjoy:<\/strong><\/p>\n\n- higher visibility<\/li>\n
- less competition<\/li>\n
- higher margins<\/li>\n
- lower marketing costs<\/li>\n
- an involved audience<\/li>\n<\/ul>\n
If you are able to find exactly the right target group, your Shop is sure to be a success story and join the top Spreadshops as Gscheade Leibal<\/a>, Fr\u00e4ulein Heiligenschei\u00df, Dad’s Life and Waldogs.<\/p>\nSo, what are you waiting for? Find your niche now, create designs aimed at your target audience and…<\/p>\n
Open a Spreadshop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
<\/picture><\/div>\n<\/div>\nYour own taste, preferences, interests and hobbies are ‘niches’ and you\u2019re already an expert in them! Take a look at the Dad’s Life Shop<\/a> from Austria, which is run by three dads.<\/p>\n “You know the most about the things you spend the most time doing and thinking about\u2014and for us that\u2019s our kids and our roles as fathers. “Dad’s Life” is […] launched as a Facebook page. The community grew incredibly fast and we exchanged a lot with other father. They gave us a lot of input. We gradually implemented these ideas. One of them was a T-shirt shop for fathers and a few weeks later we were busy designing the first baby bodysuits.” – Roman about Dad’s Life<\/p>\n Read the rest of the interview here<\/strong><\/a>.<\/p>\n The owner of the Shop Waldogs<\/a>, where you found the cool design for your aunt, is Sinije from Finland. She loves dogs! Her Shop is now her full-time job because she believes that every dog lover should be able to find products, regardless of the breed of the dog. She has more than succeeded, as you can read in the interview<\/strong>.<\/p>\n Or take Jeff from Revitalize, or Die: This Shop Owner has already helped numerous communities. Revitalize, or Die works with local people on the revitalization of rural areas through sustainable projects and community development. Rebuilding local communities is also the main theme of the designs in his Shop. His merch is aimed at people who share his passion for vibrant rural communities.<\/p>\n Before you start a Shop for a niche, you should find out what the market for that target group looks like. Do you have any tough competition your potential customers are already interested in? Your research might show you that your niche market is already more saturated than you suspected.<\/p>\n With the Google Trends Search<\/a>, you can quickly and easily find out how many people are searching for your niche topic on Google. It also gives you demographic information.<\/p>\n With SEMRUSH<\/a>, you can find out who your top 10 competitors are. You’ll also find out which keywords have particularly good rankings.<\/p>\n By the way, competition is not a bad thing! If you have competition, it means that you can earn money in your niche. Your competitors are also a good incentive for you.<\/p>\n Find out what your competitive advantage is over your competitors – what makes your product stand out from the crowd? Which problems can you solve better than your competitors? What makes you unique?<\/p>\n Give people a reason to choose you. These can be great designs, a wide range of products<\/strong>, great discounts<\/strong> or something else that attracts your customers.<\/p>\n It’s great when you offer unique products to your niche audience – but you achieve even more when your product somehow solves a problem. Find out what’s bothering you and your target audience and think about whether your Shop can offer a solution.<\/p>\n This problem-solution strategy doesn’t always have to be about a serious problem. Nadine, Shop Owner of Fr\u00e4ulein Heiligenscheiss worked as a virtual assistant for a long time.<\/p>\n Some days she said to herself, “That’s it. I hate people. I hate everything.” She told her friends she wished she had NSFW office mugs to express her deep-seated resentment. But they had to be beautiful office mugs! Thus, her Spreadshop was born. She came up with the idea of combining her frustrating thoughts with pretty flower patterns. At first glance, her cups look benign, but at second glance a provocative slogan reveals itself.<\/p>\n Nadine wasn’t and isn’t the only person who is sometimes frustrated with her office job and looking for a bit of comic relief. Her products featuring thinly veiled swear words are a real success!<\/p>\n It\u2019s a real Spreadshop fairytale: Nadine has found a niche (women who have boring office jobs) with a special need (a fun way to communicate this frustration) and created a unique solution. And nowadays she sells a lot more than just mugs.<\/p>\n If you find the right niche, you\u2019ll enjoy:<\/strong><\/p>\n If you are able to find exactly the right target group, your Shop is sure to be a success story and join the top Spreadshops as Gscheade Leibal<\/a>, Fr\u00e4ulein Heiligenschei\u00df, Dad’s Life and Waldogs.<\/p>\n So, what are you waiting for? Find your niche now, create designs aimed at your target audience and…<\/p>\n Open a Spreadshop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"#2 Use your passion and interests<\/h2>\n
<\/picture><\/div>\n<\/div>\n#3 Research the market<\/h2>\n
<\/picture><\/div>\n<\/div>\n#4 Solve problems<\/h2>\n
\n