{"id":21181,"date":"2020-06-03T06:51:45","date_gmt":"2020-06-03T10:51:45","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=21181"},"modified":"2026-02-06T13:07:17","modified_gmt":"2026-02-06T18:07:17","slug":"shop-of-the-month-storch-heinar","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2020\/06\/03\/shop-of-the-month-storch-heinar\/","title":{"rendered":"Shop of the Month: Storch Heinar"},"content":{"rendered":"

Having hatched in 2008, Storch Heinar<\/a> has set out to making the world a less fascistic place with his ironic take on right wingers.<\/p>\n

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Storch Heinar originated as a campaign by a group of young German social-democrats. The stork mascot was launched in 2008<\/a> in response to the increasing popularity of the right-wing fashion brand “Thor Steinar”. The project campaigns for more tolerance and picks up on everyday racism while balancing the tightrope of satirizing the right.<\/p>\n

Mr. Heinar, do you feel more like a politician or beacon of fashion?<\/strong><\/h2>\n

I\u2019m a stork, and as such a satirical thorn in the flesh of the right-wing forces in this country. Like any stork who likes to parade his plumage, fashion leadership is my passion. But my political attitude is clear and refined.<\/p>\n

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Why is Storch Heinar into fashion?<\/strong><\/h2>\n

You can\u2019t venture outside butt naked. It\u2019s easier when clad in a smart T-shirt or brave drawstring hoodie. When Storch Heinar hatched in 2008, Germany\u2019s right-wing party NPD and the fashion brand “Thor Steinar” were very popular with Nazis. Satire and fashion offer a great way of sending a clear signal against right.<\/p>\n

What made you go with Spreadshop?<\/strong><\/h2>\n

As a pioneering bird of fashion, I can\u2019t take care of production, warehousing, billing and shipping while still single-handedly running my gigantic fashion empire. So I needed a helping hand who could take over all these tasks for me and reliably distribute my merch to the people. I needed a functioning merchant shop with a global network that could be integrated into my website. Spreadshop appeared on my radar and I was quickly convinced.<\/p>\n

What\u2019s your Spreadshop like as a whole?<\/strong><\/h2>\n

I am full of praise. Our antifascist fashion ammunition gets reliably delivered to our democratic allies in the field. What I would still like to see is limited editions. A design that you can e.g. order for only 20 days in a size of your choice and which then gets produced and shipped in one batch at the end of the campaign period.<\/p>\n

A little tip to my fellow campaigners: you can do this yourself! All you have to do is leave your special-edition design online for 20 days before you take it off your virtual shop shelves. But let\u2019s not forget what you set out to do. For us it\u2019s all about giving nazis as little space as possible, whether it\u2019s at demonstrations, on social media or lifestyle products.<\/p>\n

Let me say this in straight prose: I find outright Nazis plain objectionable. What\u2019s even more annoying are the light-brown people who use Nazi lingo and Nazi ideas under the guise of the “bourgeoise”. The unfortunate thing with it is that their philistine sh%t sticks with other people eventually. The result is a distressing degree of omnipresent racism and xenophobia. A person who disrespects other human beings with derogatory language should have no place in our society. So we\u2019ve set out to oppose intolerance with satire.<\/p>\n

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Heute zum Demokratie-Workshop in #Anklam. Es war mir eine Freude!<\/a><\/p>\n

A post shared by Storch Heinar<\/a> (@storchheinar) on