{"id":24029,"date":"2021-10-27T11:00:01","date_gmt":"2021-10-27T15:00:01","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=24029"},"modified":"2025-01-27T13:13:32","modified_gmt":"2025-01-27T18:13:32","slug":"how-to-build-a-community-with-your-spreadshop","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2021\/10\/27\/how-to-build-a-community-with-your-spreadshop\/","title":{"rendered":"Build a Community With Your Merch"},"content":{"rendered":"
\n
\"How<\/picture><\/div>\n<\/div>\n

Shop owners can build a community with Spreadshop<\/a> when they use merch as a means to connect with their audience. It makes the relationship between creator and follower, entrepreneur and supporter, even stronger.<\/span><\/p>\n

If you want to build a <\/span>community<\/a><\/strong> with your merch, it\u2019s going to take more than that initial website launch. You need to have an active presence across socials. Promote your merch and give followers updates in a way that feels organic. Make the process feel like a conversation between friends instead of fans.<\/span><\/p>\n

We\u2019ve seen shops like <\/span>Amorphia Apparel<\/a><\/strong> thrive thanks to consistent engagement with their customers. It\u2019s important to ask questions and understand what people want out of your merch. You need to reflect your audience\u2019s interests.<\/span><\/p>\n

Building a community with merch takes putting your voice out there and being willing, no, <\/span>eager<\/b>, to engage with your audience. And Spreadshop<\/a> is here to help!<\/span><\/p>\n

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Be Active on Socials<\/picture><\/div>\n<\/div>\n

Be Active on Socials<\/h2>\n

Being active on socials is only going to benefit your Spreadshop<\/a>. And this doesn\u2019t just apply to merch content. Having a steady social presence is a signal to potential customers that you\u2019re connected to your followers.<\/span><\/p>\n

People are more inclined to support you when they see you\u2019re passionate about what you\u2019re creating. And it\u2019s important to get creative with how you <\/span>market your merch<\/a><\/strong>. The format and feel is different for each platform. You typically wouldn\u2019t post the stuff you do on Twitter to Facebook, for example. It just doesn\u2019t translate.<\/span><\/p>\n

Knowing your audience and where they engage online is key to building a community with merch. <\/span>Gamers<\/a><\/strong> primarily use Twitch. If that\u2019s your demographic, do a livestream and wear your merch. Make callouts to your shop while crushing your competition.<\/span><\/p>\n

If your audience is on Youtube, make sure to have a consistent upload schedule and varied content. Have videos that establish the core of your channel and those that promote your brand, like merch.<\/span><\/p>\n

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Hang out in the comments<\/picture><\/div>\n<\/div>\n

Hang Out in the Comments<\/h2>\n

It\u2019s all well and good to be posting awesome content, but you need to keep the conversation going. Responding to comments is more than just boosting engagement levels (even though that is helpful). You\u2019ll develop a closer relationship with your followers when you take the time to chat.<\/span><\/p>\n

This strategy may not be directly tied to merch, but it\u2019s going to build a community. Your followers will be more inclined to support you when they can relate to you on a personal level. Wearing your merch will be a great bonus out of the relationship.<\/span><\/p>\n

People that wear merch aren\u2019t normally casual fans. They see something in their favorite creator that implores them to do more. Subscribing to someone\u2019s <\/span>Patreon<\/a><\/strong> or buying merch through their Spreadshop<\/a> are community building blocks.<\/span><\/p>\n

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Post Updates on Your Shop<\/picture><\/div>\n<\/div>\n

Post Updates on Your Shop<\/h2>\n

It\u2019s likely that the designs and merch styles in your shop will change over time. This can be a creative change or a strategic decision, like going with the seasons.<\/span><\/p>\n

Take advantage<\/b><\/a> of the holidays and optimal shopping times by running promos on your socials. Offer discount codes and create exclusive merch. People love an excuse to get festive, especially after last year. For some, it might be spooky season. For others, it\u2019s the \u201cmost wonderful time of the year.\u201d<\/span><\/p>\n

Spreadshop<\/a> is always running <\/span>monthly promos<\/a><\/strong> like FREE<\/strong> shipping and discount code offers. Post those across your socials to create renewed interest; everyone loves a good sale. Implementing these strategies will keep your shop fresh and allow for continued conversation.<\/span><\/p>\n

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Tease Upcoming Merch Drops<\/picture><\/div>\n<\/div>\n

Tease Upcoming Merch Drops<\/h2>\n

You should keep your followers and potential customers in the loop when it comes to new merch. This ties in with keeping your Spreadshop<\/a> updated, but heavily relies on that community aspect.<\/span><\/p>\n

Take photos of your merch from weird angles. Show glimpses of new designs or even something drastic like an updated logo. Tell your followers to respond in the comments to what they think the new designs will be. Make it even more interesting by offering a FREE<\/strong> t-shirt to the first three people to guess correctly.<\/span><\/p>\n

This is a fun and interactive game to play with your followers. You can also do something more obvious: wearing merch in your content. <\/span>Showcase your merch<\/a><\/strong> on Youtube or TikTok; it makes for an effective endorsement. Your followers will know that it\u2019s something you\u2019re proud of and eager to wear. This might be the deciding factor in their decision.<\/span><\/p>\n

\n
Ask For Input on Designs<\/picture><\/div>\n<\/div>\n

Ask For Input on Designs<\/h2>\n

Hey, whoever said you were a designer. There are ways to get <\/span>FREE designs<\/a><\/strong> for your merch: use apps, outsource creative friends or hire a professional. But it doesn\u2019t hurt to have some help in the development process. You want to be sure your followers will actually wear the designs, after all.<\/span><\/p>\n

Make it easy for yourself by asking these questions on socials. Do polls on your Instagram stories. Ask people to leave a comment on your latest TikTok. Host a livestream that\u2019s dedicated to narrowing down the new designs for your shop.<\/span><\/p>\n

This may seem like a lot of work, but if it translates into shop sales it will have paid off. You can make things more interesting by asking followers to submit their own designs. Offer the winner the chance to be featured on your channel or be featured in other content. You\u2019ll generate hype around your channel and build a community with your merch. Your Spreadshop<\/a> and engagement scores will thank you.<\/span><\/p>\n

\n
Share Photos From Your Followers<\/picture><\/div>\n<\/div>\n

Share Photos From Your Followers<\/h2>\n

If your followers share photos of themselves in your merch, the least you can do is repost them! We do a similar thing on our <\/span>Instagram feed<\/strong><\/span><\/a>. Posting photos of actual people wearing shop owner merch is more effective than sharing stock images. It\u2019s going to make your merch feel like a real world experience instead of something that just lives online.<\/span><\/p>\n

Instagram is a prime target for this authentic imagery. All you see are photos and videos when you scroll your feed. This promotion will be more effective and engaging than a text post. <\/span>And the extra effort will get you photos you can use for other social promotion and boost your brand exposure immensely.<\/span><\/p>\n

It\u2019s also going to make your followers feel good. Seeing themselves on your feed will boost their trust in you. You\u2019re going to retain customers and attract new ones when you lead with this type of marketing.<\/span><\/p>\n

Building a community with your merch is easy when you use the voice of your audience and their image to amplify content. Running a channel and a merch line can be an individual operation, but it doesn\u2019t have to be. Open your Spreadshop<\/a> today to start building your community!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Shop owners can build a community with Spreadshop when they use merch to connect to their audience. Read on to learn more! Read more<\/a><\/p>\n","protected":false},"author":587,"featured_media":24031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"publish_to_discourse":"0","publish_post_category":"21","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18604,45872],"tags":[49286,49288,49207,49287],"yoast_head":"\nBuild a Community With Your Merch - The Spreadshop Blog<\/title>\n<meta name=\"description\" content=\"Shop owners can build a community with Spreadshop when they use merch to connect to their audience. 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