{"id":24303,"date":"2022-01-20T11:00:00","date_gmt":"2022-01-20T16:00:00","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=24303"},"modified":"2025-01-27T12:55:50","modified_gmt":"2025-01-27T17:55:50","slug":"why-your-merch-shop-is-failing","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2022\/01\/20\/why-your-merch-shop-is-failing\/","title":{"rendered":"Why Your Merch Shop is Failing"},"content":{"rendered":"
\n
\"Why<\/picture><\/div>\n<\/div>\n

There can be many reasons why your merch shop is failing. But don\u2019t worry, we\u2019ve got some simple fixes to help get you back on track!<\/span><\/p>\n

You might not be doing some of these things intentionally. For your merch shop to succeed, you need to be investing time and resources into it. Just because your shop is live doesn\u2019t mean people are going to find it automatically. You need to keep people in the know and promote your merch effectively.<\/span><\/p>\n

Your Spreadshop<\/a> is whatever you want it to be, and it\u2019s success is dependent on what you put into it!<\/span><\/p>\n

\n
Social Silence<\/picture><\/div>\n<\/div>\n

Social Silence<\/h2>\n

You don\u2019t need to have thousands of followers on Instagram to generate merch sales. Having a tight knit, even niche audience is enough. It shows you have a community that\u2019s invested in you; numbers aren\u2019t everything. It\u2019s important to get the word out about your shop in these spaces so your merch isn’t failing.<\/span><\/p>\n

If you don\u2019t have social accounts dedicated to your Spreadshop<\/a>, find ways to integrate your merch into your typical content. Post photos of yourself in your merch. The Instagram algorithm is always changing, but it\u2019s been rumored in the past that content that features faces and real people performs better. It also feels natural and relatable.\u00a0<\/span><\/p>\n

You shouldn\u2019t bombard your followers with information, find different ways to talk about it via posts and text<\/a>. Launching new content channels might be a good idea if you want to find different audiences. Youtube and podcast platforms are solid options.<\/span><\/p>\n

\n
Ignoring Your Customers<\/picture><\/div>\n<\/div>\n

Ignoring Your Customers<\/h2>\n

Just because you can do something all on your own doesn\u2019t necessarily mean you should. The vibe of your Spreadshop<\/a> is completely up to you; that\u2019s what makes it so much fun. But asking your customers for input is going to expand your creative horizons and boost merch sales.<\/span><\/p>\n

Maybe there\u2019s a reason why the designs in your merch shop are failing. You might really like them, but if they\u2019re not resonating with your followers then that\u2019s a disconnect you need to address. Run a poll on your socials asking people to vote on their favorite design. Or do one better, ask them to design your merch. Run a contest where the winner\u2019s design is picked and they get then new merch FREE as a prize.<\/span><\/p>\n

This is going to build more trust with you and your audience and build a community<\/a>. That\u2019s something you can\u2019t buy.<\/span><\/p>\n

\n
Shop Layout is Unfinished<\/picture><\/div>\n<\/div>\n

Shop Layout is Unfinished<\/h2>\n

Launching your Spreadshop<\/a> is an exciting process. When you\u2019re wrapped up in excitement, it can be easy to forget to finetune the layout of your shop. These might seem like basic features, but it’s important to utilize everything the platform has to offer.<\/span><\/p>\n

The look of your homepage is a big indicator as to how many people will browse through your shop, let alone buy products. Your header should be an image or graphic that captures the essence of your merch. Different themes allow for different levels of customization. Our \u201cclassic theme\u201d is a simple look that\u2019s easy to alter for beginners and pros alike.<\/span><\/p>\n

Other little features like an \u201cAbout Me\u201d button and linking to your socials are important. This gives customers the bigger picture of how you are and why you launched your merch. It also doesn\u2019t hurt to do tweaks to your shop every now and then. Push new merch to your homepage and make sure seasonal products are front and center.<\/span><\/p>\n

\n
Forgetting Promos<\/picture><\/div>\n<\/div>\n

Forgetting Promos<\/h2>\n

Did you know Spreadshop<\/a> runs promos every month? Instead of running your own sales and working out the logistics, these promos are available to share directly to your followers!<\/span><\/p>\n

FREE shipping and discount codes are just some of the promos we have available. They are a great incentive to get people to buy your merch as long as you give people enough notice. Mention the promos at the end of your captions or create bold text posts.<\/span><\/p>\n

You can also coincide new merch drops with promos to generate more hype around your merch. Check out our current promotions HERE<\/a>! <\/span>If your merch sales and shop aren’t where you want them to be, we hope these tips can help take your merch to the next level.<\/p>\n

Need merch? Launch your Spreadshop<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"

There can be many reasons why your merch shop is failing. But don\u2019t worry, we\u2019ve got some simple fixes to help get you back on track! Read more<\/a><\/p>\n","protected":false},"author":587,"featured_media":24571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18604,45872],"tags":[49207,49341,49340],"yoast_head":"\nWhy Your Merch Shop is Failing - The Spreadshop Blog<\/title>\n<meta name=\"description\" content=\"If your merch shop is failing, we have some simple solutions to get you back on track! 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