{"id":26009,"date":"2022-11-02T12:38:54","date_gmt":"2022-11-02T16:38:54","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=26009"},"modified":"2025-01-27T15:25:47","modified_gmt":"2025-01-27T20:25:47","slug":"top-5-merch-mistakes","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2022\/11\/02\/top-5-merch-mistakes\/","title":{"rendered":"Top 5 Merch Mistakes Creators Make"},"content":{"rendered":"<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><source srcset=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1667406010\/blog\/1_26035b9e43\/1_26035b9e43.png?_i=AA\" media=\"(max-width: 639px)\"\/><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"Mistakes Creators Make with Merch\" data-public-id=\"blog\/1_26035b9e43.png\" class=\"wp-post-26009 wp-image-26035\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1667406010\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p><span style=\"font-weight: 400\">Merch is a great way for creators to build their brand, but it&#8217;s not always a success. We&#8217;ve seen many creators fail with their merch launch because of simple mistakes. Knowing what your brand and your audience are both key to making sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You need to be confident in yourself and sales will follow. Here are five tips to help you make your <a href=\"https:\/\/www.spreadshop.com\/?affiliateid=13385\">merch launch<\/a> a success:<\/span><\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><source srcset=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1667406087\/blog\/2_260374d7aa\/2_260374d7aa.png?_i=AA\" media=\"(max-width: 639px)\"\/><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"merch for creators\" data-public-id=\"blog\/2_260374d7aa.png\" class=\"wp-post-26009 wp-image-26037\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1667406087\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h2>Merch is a Powerful Tool<\/h2>\n<p><span style=\"font-weight: 400\">If you&#8217;re a creator, chances are you&#8217;ve thought about merch at some point. <a href=\"https:\/\/www.spreadshop.com\/?affiliateid=13385\">Merch<\/a> is a great way to monetize your content and leverage your brand. The <a href=\"https:\/\/www.spreadshop.com\/blog\/2022\/10\/29\/the-creator-economy-how-to-monetize-your-content\/\">creator economy<\/a> is booming, and merch is a big part of that. Brand deals, ads, and services are also key ways to make money online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Consumers looking for this niche content are willing to pay money to be a part of a community dedicated to their passion. A creator&#8217;s brand should feel like an experience and can exist outside of the normal social channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have at least 1,000 subscribers, you can start making money from your channel. Feature your merch directly below your videos using <a href=\"https:\/\/www.spreadshop.com\/blog\/2022\/09\/24\/monetize-your-youtube-channel\/\">YouTube Product Shelf<\/a>! When you have these tools at your disposal, it\u2019s important you don\u2019t let them go to waste. You never know what\u2019s going to get someone to buy your merch, but you should know who you are and what you want to say to your audience.<\/span><\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><source srcset=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1667406138\/blog\/3_26038f7dd2\/3_26038f7dd2.png?_i=AA\" media=\"(max-width: 639px)\"\/><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"creator identity\" data-public-id=\"blog\/3_26038f7dd2.png\" class=\"wp-post-26009 wp-image-26038\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1667406138\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h2>Have a Strong Identity<\/h2>\n<p><span style=\"font-weight: 400\">If you&#8217;re thinking about launching merch, it&#8217;s important to take some time to consider what you want your brand to represent. Who are you as a creator, and what do you want your content to say about you? It&#8217;s ok if you don&#8217;t have all the answers right away &#8211; this is something that can evolve over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, it&#8217;s important to have a general idea of the personal pillars of your brand before moving forward. This will help your audience connect with you and understand what you&#8217;re all about. <a href=\"https:\/\/clueless-bushcraft.myspreadshop.com\/\">Clueless Bushcraft<\/a> is a great example of a creator who knows exactly who he is and what he stands for. When you enter his merch shop, there&#8217;s no doubt what his brand is all about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So if you&#8217;re ready to launch merch, start by defining the core values of your brand. Then, lean into those values to create content that is truly representative of who you are as a creator.<\/span><\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><source srcset=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1667406204\/blog\/4_2604053568\/4_2604053568.png?_i=AA\" media=\"(max-width: 639px)\"\/><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"know their audience\" data-public-id=\"blog\/4_2604053568.png\" class=\"wp-post-26009 wp-image-26040\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1667406204\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h2>Put Your Followers First<\/h2>\n<p><span style=\"font-weight: 400\">If you want to be successful as a creator, it&#8217;s important to remember that all markets are conversations. That means you need to tap into the hearts and minds of your audience and create merch that speaks to their feelings and values. <\/span><span style=\"font-weight: 400\">One way to do this is by asking your audience for input on designs. This way, you&#8217;ll have an idea about who will support you and buy your merch when it&#8217;s released.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another tip is to focus on creating designs that are not only about you, but also appealing to the people who follow you. Remember, your personality is a big part of your channel, but it shouldn&#8217;t be the only thing! Make sure your merch reflects why people followed you in the first place.<\/span><\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><source srcset=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1667406253\/blog\/5_26041e9d8d\/5_26041e9d8d.png?_i=AA\" media=\"(max-width: 639px)\"\/><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"merch designs\" data-public-id=\"blog\/5_26041e9d8d.png\" class=\"wp-post-26009 wp-image-26041\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1667406253\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h2>Have Quality Designs<\/h2>\n<p><span style=\"font-weight: 400\">We get it. It can be tough creating merch designs when you&#8217;re not a professional artist. When coming up with merch designs, consider what message you want to communicate with your designs. Make sure that they are cohesive with the overall aesthetic of your brand. If you&#8217;re unsure where to start, take a look at some professional merch designs for inspiration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re not a professional artist, don&#8217;t worry &#8211; there are still plenty of ways to create great merch designs. <a href=\"http:\/\/canva.com\">Canva<\/a> is a fun tool for beginners, and has a large stock library of images and graphics you can use. Plus, you can upload your brand colors and logos to help get you started!<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re still struggling, find a designer through services like <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a> who can help bring your vision to life. Or try finding someone local. Ask around colleges in your area to see if there are any graphic designers eager to build their portfolio and gain experience.<\/span><\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><source srcset=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1667406460\/blog\/6_26045c42db\/6_26045c42db.png?_i=AA\" media=\"(max-width: 639px)\"\/><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"time your merch drops\" data-public-id=\"blog\/6_26045c42db.png\" class=\"wp-post-26009 wp-image-26045\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1667406460\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h2>Drop Every Design At Once<\/h2>\n<p><span style=\"font-weight: 400\">Before you launch your <a href=\"https:\/\/www.spreadshop.com\/?affiliateid=13385\">merch shop<\/a>, there&#8217;s one important thing to keep in mind: Don&#8217;t drop all of your designs at once. We see a lot of creators make this mistake. <\/span><span style=\"font-weight: 400\">They drop all of their merch designs at once to generate interest in their shop. This might get you a lot of sales initially, but people will lose interest in your shop quickly. Spread out your merch drops to ensure people come back. Launching one to two new designs a month is perfect.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We also hear from a lot of people that they&#8217;re waiting for the right time to drop their merch. But the right time doesn&#8217;t exist. You&#8217;ll just be prolonging yourself from doing anything. Do some research, come up with a plan, and launch your merch store when you&#8217;re ready.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There&#8217;s no perfect time to launch your merch store. But these are definitely the top 5 mistakes among creators. We hope you keep this in mind for your next merch drop.<\/span><\/p>\n<p><a href=\"https:\/\/partner.spreadshirt.com\/shop-register\/?affiliateid=13385\"><span style=\"font-weight: 400\">Open up your own Spreadshop and start selling your own merch &#8211; It\u2019s FREE!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve seen many creators fail with their merch launch because of simple mistakes. Here are five tips to help you make your merch launch a success! <a href=\"https:\/\/www.spreadshop.com\/blog\/2022\/11\/02\/top-5-merch-mistakes\/\">Read more<\/a><\/p>\n","protected":false},"author":587,"featured_media":26043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18604,49172],"tags":[49897,30373,49207,49443],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v19.7.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Merch Mistakes Creators Make - The Spreadshop Blog<\/title>\n<meta name=\"description\" content=\"We&#039;ve seen many creators fail with their merch launch because of simple mistakes. 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