TikTok is also different, forcing you to reinvent your brand and rethink your content<\/strong>.<\/p>\n Thanks to real-time monitoring, you\u2019ll always have an eye on your campaign and can adjust it if necessary. Because TikTok advertising is not yet available to everyone<\/strong>, you\u2019ll have enough advertising space on your site to beat out the competition.<\/p>\n Currently, only brands, businesses or trades are <\/strong>allowed to post ads on TikTok’s self-booking advertising tool. Like on Instagram, you need a TikTok business account and a campaign account in the TikTok Business Center. You can easily set it up here.<\/strong><\/a><\/p>\n Data about you and your business or company is required. Decide on a payment method (credit or debit card). TikTok is not a legal-free zone \u2013 so please remember to provide an imprint <\/strong>as soon as you use the platform commercially. Put the imprint in your profile description or add a link that leads to your shop or website under a clearly legible heading that says “Imprint”.<\/p>\n To ensure that your campaign runs perfectly optimized, you can use TikTok Pixel<\/strong><\/a> to set up your tracking.<\/p>\n To place ads on TikTok, you need to apply for a TikTok advertising account. TikTok keeps the exact requirements for a successful application under wraps. The only thing we know for sure is that you have to own a company or a brand. Whether the type and amount of your content will affect the application process is unclear, but likely. <\/strong>So, it’s better if you’ve already supplied proven content before applying to TikTok.<\/p>\n On TikTok, you have several display options to help you reach your target audience.<\/p>\n An ad appears in the <\/strong>TikTok newsfeed <\/strong>and is prominently placed within the first few minutes of watch time.<\/p>\n This ad links a full-screen GIF, still image, or soundless video to a landing page or hashtag. Your target audience sees the ad immediately when they launch the app.<\/strong><\/p>\n Your promotional video appears in your target audience’s “For You” feed <\/strong>immediately after opening the app.<\/p>\n Your ad will appear on the discovery page <\/strong>and ask users to participate in the challenge with the hashtag you chose.<\/p>\n Your ad is available as a branded lens, sticker or 2D\/3D content <\/strong>for TikTok users.<\/p>\n In-feed video ads rank first among the most popular ad formats on TikTok. Why? Because they’re easy to create like regular content and don’t require a lot of bells and whistles. For your video to run optimally, it should have these technical features:<\/p>\n The same technical requirements apply to TikTok Top View. <\/strong>However, the company recommends a maximum video length of 15 seconds<\/strong>. Up to 60 seconds is also possible here.<\/p>\n For Brand Takeover<\/strong>, the ad must be no longer than 3-5 seconds <\/strong>and must consist of 720 x 1,280 pixel resolution images.<\/p>\n The targeting options are divided into three categories:<\/p>\n Your target audience is determined based on their behavior and interest groups.<\/strong> This includes e.g. interaction with certain content and views.<\/p>\n Demographic targeting allows you to narrow down your target audience using characteristics such as country, gender, and age.<\/strong><\/p>\n Here, your target audience is filtered based on the smartphone operating system, internet connection and network operator. You can also create a list of users who will be shown the ad.<\/p>\n If you want your ads to be seen, you\u2019d better share them when most of your audience is online. According to a study by Influencer Marketing Hub, engagement on TikTok is highest at <\/strong>9 a.m. on Tuesdays, 12 p.m. on Thursdays, and 5 a.m. on Fridays.<\/strong> But these times are just an estimate. If you want to know more, set up your own analysis with TikTok Analytics \u2013 then you’ll find all the info on when your audience is most active.<\/p>\n Challenges <\/strong>are an important part of TikTok to get your ads to your target audience in an organic way. Take advantage of a Branded Hashtag Challenge to <\/strong>increase your brand awareness. In a challenge, you involve users in the campaign. You can also play the game in reverse and participate in other TikTok challenges. For example, you promote your new organic T-shirt collection in the Spreadshop? Then convince your followers of your environmental awareness in the #cleansnap challenge<\/strong><\/a> and clean up litter.<\/p>\n Compared to Facebook or Twitter, the costs for advertising on TikTok are quite steep. You have the option to set your own budget, but the minimum budget for a whole campaign is EUR 400<\/strong>. In-feed videos starts at around \u20ac8.80 per 1000 impressions.<\/p>\n On TikTok, you have a choice of four different bidding strategies. These are:<\/p>\n The advertising costs start at around \u20ac8.80 per in-feed video <\/strong>with the CPV payment method. Per advertising day, you\u2019ll also have to spend a total of at least \u20ac43.80 at campaign level.<\/p>\n Note<\/strong>: TikTok is expensive, so this is a playground for advertising professionals. But the real kicker is the Hashtag Challenge (that can be triggered for free without TikTok’s support). The costs here can run up to \u20ac131,393 per week. Branded takeovers can cost you around \u20ac43,000 per day.<\/p>\n TikTok\u2019s Ads Manager has very strict guidelines regarding the content and form of ads. It checks each ad to make sure it adheres to them. You are not allowed to advertise the following products and services:<\/p>\n Alcoholic beverages and other intoxicants <\/strong>are off the grid. The same is true for locations where these are readily consumed (e.g. a bar).<\/p>\n You may not advertise cigarettes and tobacco as well as e-cigarettes or even cigarette patches.<\/strong><\/p>\n In addition to weapons including ammunition <\/strong>and explosives, war themes <\/strong>are a no-go on TikTok.<\/p>\n As soon as real money <\/strong>is required for the bet<\/strong>, you are not allowed to advertise it.<\/p>\n Pills, teas, or other weight loss products <\/strong>are out.<\/p>\n Pornography <\/strong>or pornographic products as well as sexual services <\/strong>have no place on TikTok.<\/p>\n You may not promote counterfeits or illegal copies.<\/strong><\/p>\n Trading in protected species and their products <\/strong>is strictly prohibited \u2013 as is advertising with them.<\/p>\n Your Ads must not violate any human rights <\/strong>or intellectual property of any person.<\/p>\n Financials don<\/strong>‘t<\/strong> stand a chance on TikTok.<\/p>\n TikTok offers real-time monitoring, so you can see how many conversions, clicks or impressions you get for your ads. You should always react quickly to your campaign and execute a well-planned strategy. These three tips will help you do just that:<\/p>\n If your campaign is aimed at clicks<\/strong>, then set it up this way. If, on the other hand, you are aiming for more conversions, <\/strong>then you should set it up accordingly. If the campaign is moving away from your goals, you can react to it and adjust it at any time.<\/p>\n Users who have already <\/strong>interacted with your website or account generate a higher conversion rate. With a retargeting campaign, you target these users again.<\/p>\n TikTok thrives on its short videos and LipSyncs<\/strong>. TikTok’s style is all do-it-yourself and authentic, so please make sure that this applies to your ads as well. Perfection belongs on Instagram.<\/p>\n If your finances allow it, you can go far with TikTok Ads and get a great return on your investment. This is the best way to get your campaign going:<\/p>\n And you\u2019re off! After you\u2019ve saved the ad, the campaign will be checked and go online.<\/p>\n Excited to put your new knowledge to the test? Take your Spreadshop to the next level on TikTok.<\/em><\/p>\n Open Your Spreadshop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069814\/blog\/tiktok-ads-2\/tiktok-ads-2.jpg?_i=AA\")
2. How can I advertise on TikTok? Any requirements?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069816\/blog\/tiktok-ads-3\/tiktok-ads-3.jpg?_i=AA\")
3. How much content do I need to post ads on TikTok?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069819\/blog\/tiktok-ads-4\/tiktok-ads-4.jpg?_i=AA\")
4. What formats can I run ads on TikTok in?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1678952049\/blog\/H2_4_In_welchen_Formaten_kann_ich_Ads_ausspielen_EN_Tik_Tok_Ad\/H2_4_In_welchen_Formaten_kann_ich_Ads_ausspielen_EN_Tik_Tok_Ad.jpg?_i=AA\")
In-feed video<\/h3>\n
Brand Takeover<\/h3>\n
TopView Ads<\/h3>\n
Branded Hashtag Challenges Ads<\/h3>\n
AR Ads<\/h3>\n
5. What technical requirements are there for ads on TikTok?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069826\/blog\/tiktok-ads-6\/tiktok-ads-6.jpg?_i=AA\")
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6. What audiences can I choose when advertising on TikTok?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069830\/blog\/tiktok-ads-7\/tiktok-ads-7.jpg?_i=AA\")
Audience<\/h3>\n
Demographics<\/h3>\n
Device<\/h3>\n
7. When is the best time to place ads on TikTok?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069834\/blog\/tiktok-ads-8\/tiktok-ads-8.jpg?_i=AA\")
8. What are the minimum fees to advertise on TikTok?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069837\/blog\/tiktok-ads-9\/tiktok-ads-9.jpg?_i=AA\")
9. How much does a TikTok advertisement cost?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069841\/blog\/tiktok-ads-10\/tiktok-ads-10.jpg?_i=AA\")
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10. What TikTok policies do I need to follow when advertising?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069845\/blog\/tiktok-ads-11\/tiktok-ads-11.jpg?_i=AA\")
Alcohol and drugs<\/h3>\n
Cigarettes and tobacco products<\/h3>\n
Weapons and weapon accessories<\/h3>\n
Gambling game and lotteries<\/h3>\n
Weight regulating products<\/h2>\n
Sexual products, services, pornographic content<\/h3>\n
Counterfeiting and piracy<\/h3>\n
Rare species<\/h3>\n
Unacceptable business practices<\/h3>\n
(Crypto)Currencies<\/h3>\n
More NoGos<\/h3>\n
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11. What can I learn from my TikTok campaign and do better?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069848\/blog\/tiktok-ads-12\/tiktok-ads-12.jpg?_i=AA\")
1. Keep an eye on your campaign goals<\/h3>\n
2. Use retargeting<\/h3>\n
3. Create ads that fit TikTok<\/h3>\n
12. What does a TikTok campaign to-do list look like?<\/h2>\n
![\"\"](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1651069851\/blog\/tiktok-ads-13\/tiktok-ads-13.jpg?_i=AA\")
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