{"id":26897,"date":"2023-06-27T12:01:26","date_gmt":"2023-06-27T16:01:26","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=26897"},"modified":"2025-04-27T11:59:36","modified_gmt":"2025-04-27T15:59:36","slug":"promote-your-merch-line","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2023\/06\/27\/promote-your-merch-line\/","title":{"rendered":"Promote Your Merch Line: Top Tips"},"content":{"rendered":"
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The journey isn\u2019t over after you make merch; now it\u2019s time to promote your merch line!<\/span><\/p>\n

We\u2019ve seen too many shop owners<\/a> make the same mistake. They put time and effort into opening their shop: coming up with designs, customizing their site, building their brand. But when it comes time to promote their merch: <\/span>crickets<\/span><\/em>.<\/span><\/p>\n

You\u2019ve got to do some leg work if you want your merch to sell. Get the word out on socials with eye-catching posts and even giveaways. This helps generate excitement and engagement for your merch, and hopefully sales.<\/span><\/p>\n

Find out how to successfully promote your merch line!<\/span><\/p>\n

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Promos! Promos! Promos!<\/h2>\n

Promos are a big incentive when it comes to promoting your merch line. When you launch your shop, your customers can get 15% off all orders from your shop for a limited time. And it doesn\u2019t stop there.<\/span><\/p>\n

We run exclusive promo offers every month! They range from FREE shipping to 20% off. You\u2019ll find upcoming promos posted in your Spreadshop<\/a> dashboard.<\/span><\/p>\n

Use these promos to your advantage when promoting your merch. Plan merch drops accordingly to drum up even more excitement. People are more likely to support your merch line when there\u2019s an incentive.<\/span><\/p>\n

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Create Standout Posts<\/h2>\n

It\u2019s important to have a presence on the most relevant social channels for your audience. It makes it easier to promote your merch line when you know where your followers are. Then you can get to creating content that makes an impact.<\/span><\/p>\n

But promoting your merch on socials is trickier than you might think. A lot of shop owners don\u2019t know the best posting strategies and make common mistakes. Here are some dos and don\u2019ts when promoting your merch on socials:<\/span><\/p>\n

DON\u2019T<\/h3>\n

Use screenshots of your merch or shop.<\/span><\/p>\n

Rely on stock images to showcase your merch.<\/span><\/p>\n

Copy and paste the link of your shop in captions.<\/span><\/p>\n

Ignore comments or feedback from your followers.<\/span><\/p>\n

DO<\/h3>\n

Take professional photos of your merch. Get family and friends to model your designs.<\/span><\/p>\n

Direct people to a link in your bio to buy merch. Instagram now allows up to 5 links in your bio<\/a>.<\/span><\/p>\n

Respond to comments and repost positive feedback. Take any negative feedback and use it for your next merch drop!<\/span><\/p>\n

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Run a Giveaway<\/h2>\n

You don\u2019t need to offer big ticket prizes when you run a giveaway. To effectively promote your merch line, offer a FREE T-Shirt or a merch item of the winner\u2019s choosing as the prize.<\/span><\/p>\n

There are a few ways you can go about setting up your giveaway:<\/span><\/p>\n