{"id":26941,"date":"2023-07-20T02:57:03","date_gmt":"2023-07-20T06:57:03","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=26941"},"modified":"2025-07-15T12:48:01","modified_gmt":"2025-07-15T16:48:01","slug":"these-new-youtube-features-will-boost-your-merch-business","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2023\/07\/20\/these-new-youtube-features-will-boost-your-merch-business\/","title":{"rendered":"YouTube features to boost your merch business"},"content":{"rendered":"<p>Calling all creators! There\u2019s news from the world of YouTube Merchandise. We\u2019ve got the lowdown on the latest features you can use to take advantage of your channel and boost your merch sales.<!--more--><\/p>\n<h2>YouTube: a magnet for creators<\/h2>\n<p>YouTube is the main destination for the creator community. The Merch Shelf features allows you to sell merch that matches your content directly beneath your videos.<\/p>\n<p>On YouTube, no matter how niche your content, you\u2019re guaranteed to have eyes on you. According to YouTube, the popular unboxing video genre alone generated 700 million views a week in 2022.<\/p>\n<p>No wonder a growing number of creatives want to sell their merch on the video platform. In 2022 alone, over 100,000 creators, artists and brands linked their shop to their YouTube channel.<\/p>\n<p>The platform is now releasing new Merch Shelf functions to keep YouTubers happy in the long run.<\/p>\n<p><iframe loading=\"lazy\" title=\"How to Sell Products on YouTube\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/8d5-VnnylaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>The YouTube Merch Shelf goes mobile<\/h2>\n<p>As a user of the merchandise area, you\u2019ve already linked your shop to your YouTube channel. With <a href=\"https:\/\/studio.youtube.com\/\">YouTube Studio<\/a>, this is possible in just a few clicks.<\/p>\n<p>But what about adding products from another shop to your Merch Shelf? From now on, you don\u2019t even need to open your laptop to do this. Just use the app.<\/p>\n<p>If you meet the <a href=\"https:\/\/support.google.com\/youtube\/answer\/72851\">conditions<\/a> for using the merchandise area, you can add one or more Spreadshops to your channel, for instance, via the Shopping tab in YouTube\u2019s mobile app. It\u2019s nice and simple with your smartphone.<\/p>\n<p>You can now manage your products on mobile via the app, too. This helps you keep track on the move. Simply select products to show beneath your videos from one or more of your shops.<\/p>\n<p>Want more information on selling merch on YouTube? Check out our lowdown on the key points.<\/p>\n<h2>Product tagging in existing YouTube videos<\/h2>\n<p>YouTube has also updated the product tagging function for your videos. Until now, they were linked in the Shopping tab for the relevant video. This process has now changed.<\/p>\n<h3>Tagging in the desktop version<\/h3>\n<p>For videos and shorts that have already been uploaded, you\u2019ll now find the tagging tool in the \u201cVideo details\u201d section on YouTube Studio.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" data-public-id=\"blog\/Tag_Products_desctop.png\" class=\"wp-post-26941 wp-image-26949\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1689769685\" data-size=\"1920 1080\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>Here, you can link to up to 30 products in a single video or short. Simply drag and drop your merch products into the product box and click Save.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" data-public-id=\"blog\/Desctop_Drag_DRop.png\" class=\"wp-post-26941 wp-image-26950\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1689770730\" data-size=\"1920 1080\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h3>Tagging in the mobile version<\/h3>\n<p>You\u2019ll find the tagging function under \u201cVideo details\u201d on YouTube Studio in the app, too. Tap the \u201c+\u201d symbol next to the product, then \u201cDone\u201d. This allows you to link up to 30 products in your video or short using your smartphone, too.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" data-public-id=\"blog\/Tag_Products_Mobile.png\" class=\"wp-post-26941 wp-image-26952\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1689769685\" data-size=\"1920 1080\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h2>Tagging in new videos<\/h2>\n<p>When uploading new videos or shorts, going forward, you\u2019ll be able to tag your products as you upload. To do this, simply click \u201cTag products\u201d during the upload process. This opens the tagging tool. Now you can simply select the items that are set to appear in your videos.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" data-public-id=\"blog\/Tag_new_Products.png\" class=\"wp-post-26941 wp-image-26953\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1689769685\" data-size=\"1920 1080\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>Once your content is online, your audience will see a little shopping button in your videos or shorts. A product range will also appear on your Merch Shelf. This boosts visibility for your merch further and allows fans to view your content and shop at the same time.<\/p>\n<h2>Tagging in live streams<\/h2>\n<p>Are you a YouTube pro who loves to livestream? Then don\u2019t forget to tag your products here, too. With a little preparation, you can even create a perfect shopping experience for your fans when you go live, too.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" data-public-id=\"blog\/Livestream.png\" class=\"wp-post-26941 wp-image-26954\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1689769684\" data-size=\"1920 1080\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>It\u2019s nice and simple. Set up your live session as usual. Then choose the products you want to promote. During the stream, you can pin the products you selected whenever you like.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" data-public-id=\"blog\/Livestream_Pin_Products.png\" class=\"wp-post-26941 wp-image-26955\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1689769684\" data-size=\"1920 1080\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>Followers watching on their smartphone will see the pinned products appear in your stream as an overlay. In the desktop version, they\u2019ll appear in the chat window, too. This is the best way to spotlight your merch.<\/p>\n<h2>A better way to do merch \u2013 with YouTube and Spreadshop<\/h2>\n<p>Your videos and shorts are the perfect place to boost awareness of you and your brand and generate more revenue. The YouTube Merch Shelf is an easy way to reach your community directly.<\/p>\n<p>The extensive Spreadshop range has the right product for every niche. Have a look and see which products from your shop match the content of your YouTube videos. Or design the right item for your next video or stream. Your fans will love it.<\/p>\n<hr \/>\n<p><em>What experience have you had with YouTube\u2019s Merch Shelf? Let us know in the comments.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is the main destination for the creator community. The Merch Shelf features allows you to sell merch that matches your content directly beneath your videos. <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/07\/20\/these-new-youtube-features-will-boost-your-merch-business\/\">Read more<\/a><\/p>\n","protected":false},"author":817,"featured_media":26997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"21","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[1],"tags":[1413,277,1903,49984,478],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v19.7.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube features to boost your merch business - Spreadshop<\/title>\n<meta name=\"description\" content=\"There\u2019s news from the world of YouTube Merchandise. 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