![\"sell](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1690899808\/blog\/1-1_270163dde5\/1-1_270163dde5.png?_i=AA\")
<\/picture><\/div>\n<\/div>\nIf your merch isn\u2019t selling, you\u2019re not the only one. We know how difficult it can be to connect with like-minded customers and monetize your passion. <\/span>But it\u2019s totally possible!<\/span><\/p>\n It all comes down to three factors: good merch designs, promoting your products and knowing your audience. These are essential to building a successful (and profitable) merch line.<\/span><\/p>\n Want to know what you\u2019re doing wrong with your merch<\/a> and how to fix it? Here are the 5 reasons why your merch isn\u2019t selling.<\/span><\/p>\n You can\u2019t just make merch to make merch – you need to have an audience in mind. Otherwise, you\u2019ll end up creating a bunch of random designs that don\u2019t resonate with anyone.<\/span><\/p>\n So, what\u2019s your niche? The thing that makes your merch standout. Take <\/span>Plants with Krystal<\/a><\/strong>, for example. She\u2019s passionate about helping beginner plant parents feel more confident. And she\u2019s been able to take that same passion and sell custom, branded designs in her shop.<\/span><\/p>\n These designs appeal to her audience: plant parents. She uses plant puns and quirky images to connect her with followers. You need to use your niche\/hobby to your advantage to grow your merch sales. Make designs that speak to <\/span>that<\/b> audience and you\u2019ll find success.<\/span><\/p>\n T-shirts aren\u2019t going to sell themselves. You’ve got to do some hustling if you want to make money from your merch line.<\/span><\/p>\n If you have a following online, of course it\u2019s important to promote your merch. But a lot of shop owners make the mistake of forgetting about their family and friends. The people closest to you are the ones that most want to support you.<\/span><\/p>\n Let people know you just made merch because it\u2019s a big deal! Merch is a tangible extension of your passion and should be treated as such. Your family and friends will be there to buy your merch.<\/span><\/p>\n We\u2019re sorry to say, but your designs kinda suck. No offense. It\u2019s tougher than it looks to make quality designs that sell.<\/span><\/p>\n Here are 3 things you can do to make profitable merch designs:<\/span><\/p>\n You can\u2019t, and really shouldn\u2019t, try to be doing it all with your merch designs. We get that you want to be creative and share your passions with people, but it can be overwhelming. We\u2019re saying it again, but it\u2019s easier when you boil your merch designs down to a singular niche or interest.<\/span><\/p>\n 2. Basic is Boring<\/b><\/p>\n Find your brand colors and use specific imagery that resonates with potential customers. <\/span>Mila the Chi<\/b><\/a> is an adorable chihuahua whose funny antics have gained her over 100K followers. She often contorts herself into positions where she\u2019s upside down.<\/span><\/p>\n Her owner capitalized on this and decided to make a merch design out of it. That\u2019s the kind of thinking you need to have when it comes to your merch designs.\u00a0<\/span><\/p>\n 3. Hire a Pro<\/b><\/p>\n You might just have to accept that you\u2019re not a merch designer. Design tools like <\/span>Canva<\/b><\/a> make it easy for people to make designs, but even then your options are limited.<\/span><\/p>\n That\u2019s why we recommend hiring a professional. You can connect with hundreds of designers through <\/span>Fiverr<\/b><\/a>. Search keywords like \u201cT-Shirt design\u201d or \u201cpodcast design\u201d to find the right designer.<\/span><\/p>\n Having great products is one thing, showing them off is another. Your clothing line deserves the star treatment, and you can give it that when you customize your <\/span>Spreadshop<\/b><\/a>.<\/span><\/p>\n Customizing your site is a great way to solidify your brand. Upload your brand colors and any associated imagery. <\/span>The Kind Mind Co.<\/b><\/a> has one of our favorite website designs. Emily, host of the podcast, used an image of herself in the banner for her shop. It\u2019s welcoming and totally on brand. And her latest products\/designs are available for purchase on her start page.<\/span><\/p>\n Taking the time to customize your site creates an immersive experience for your customers. They\u2019ll feel more connected to you and your brand and sales will come naturally.<\/span><\/p>\n If your merch isn\u2019t selling, you might just not be promoting it well enough. Letting your followers know about your latest merch drop is one thing, but using high quality photos and videos is another.<\/span><\/p>\n A lot of shop owners don\u2019t know the best posting strategies and make common mistakes. Here are some dos and don\u2019ts when promoting your merch on socials:<\/span><\/p>\n Use screenshots of your merch or shop.<\/p>\n Rely on stock images to showcase your merch.<\/p>\n Copy and paste the link of your shop in captions.<\/p>\n Ignore comments or feedback from your followers.<\/p>\n Take professional photos of your merch. Get family and friends to model your designs.<\/p>\n Direct people to a link in your bio to buy merch. Instagram now allows up to\u00a05 links in your bio<\/a>.<\/p>\n Respond to comments and repost positive feedback. Take any negative feedback and use it for your next merch drop!<\/p>\n![\"merch](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1690899671\/blog\/2_27012b77cd\/2_27012b77cd.png?_i=AA\")
You Don\u2019t Know Your Audience<\/h2>\n
![\"talk](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1690899722\/blog\/3_27013b350c\/3_27013b350c.png?_i=AA\")
You Aren\u2019t Talking About It<\/h2>\n
![\"make](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1690899868\/blog\/4_27018ad561\/4_27018ad561.png?_i=AA\")
Your Designs Aren\u2019t That Great<\/h2>\n
1. Don\u2019t Do Too Much<\/strong><\/h2>\n
![\"customize](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1690899970\/blog\/5_270190a80a\/5_270190a80a.png?_i=AA\")
You Haven\u2019t Customized Your Shop<\/h2>\n
![\"promote](\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1690900041\/blog\/6_270211a1b5\/6_270211a1b5.png?_i=AA\")
You Don\u2019t Have Good Promotional Content<\/h2>\n
DON\u2019T<\/h3>\n
DO<\/h3>\n