{"id":27340,"date":"2024-10-28T07:57:22","date_gmt":"2024-10-28T11:57:22","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=27340"},"modified":"2026-03-31T10:02:27","modified_gmt":"2026-03-31T14:02:27","slug":"the-black-friday-and-cyber-monday-marketing-guide-for-your-spreadshop","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2024\/10\/28\/the-black-friday-and-cyber-monday-marketing-guide-for-your-spreadshop\/","title":{"rendered":"Black Friday and Cyber Monday Marketing Guide for your Spreadshop"},"content":{"rendered":"<p>On Black Friday and Cyber Monday, online and high street retailers offer <strong>hefty discounts to help us shop until we drop<\/strong>. In the US, Cyber Monday 2020 saw e-commerce rack up its highest conversion rates \u2013 with Black Friday close behind.<\/p>\n<p>Recent years have seen shoppers spend big on these red letter days. The good news for you: a whole lot of sales on these discount days are made online.<\/p>\n<p>We\u2019ll show you how to grab your own little piece of the (pumpkin) pie on Black Friday and Cyber Monday. After all, with a little effort, you can use these highlights of the retail calendar to get the festive shopping season off to a flying start. It\u2019s the <strong>busiest time of the year for sales <\/strong>\u2013 so what are you waiting for?<!--more--><\/p>\n<h2>Black Friday and Cyber Monday: What\u2019s it all about?<\/h2>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" data-public-id=\"blog\/Body_Understanding_Black_Friday_Cyber_Monday.png\" class=\"wp-post-27340 wp-image-27346\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1700052762\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>Black Friday and Cyber Monday have <strong>American roots<\/strong> and are closely linked to Thanksgiving celebrations. As the holiday always falls on the fourth Thursday in November, many people in the US take the day off work on the Friday after, too.<\/p>\n<p>That means a lot of people have a lot of time on their hands. However, Black Friday isn\u2019t an official holiday. There\u2019s another little piece of history associated with the day: since the early 1950s, the Friday after Thanksgiving has been considered the<strong> start of Christmas shopping season <\/strong>in the US.<\/p>\n<p>That means Americans have begun buying their Christmas gifts on <strong>Black Friday<\/strong> for decades now. But the day after Thanksgiving has only been known by this name since the early 1980s. It likely owes the moniker to one simple fact: with the profits they make on this special day, any shop owner is sure to end up <strong>in the black<\/strong>.<\/p>\n<p><strong>Cyber Monday<\/strong> has been around <strong>since 2005<\/strong>. It was deliberately invented by retail to boost <strong>online shopping<\/strong>. This year, Black Friday falls on 24 November, while 27 November marks Cyber Monday.<\/p>\n<h2>Get your Spreadshop store ready<\/h2>\n<p>You\u2019ve still got time to get your Spreadshop looking ship-shape for the run-up to Christmas. Take another, closer look at your <strong>homepage and product pages<\/strong>, for instance.<\/p>\n<p>How about a <strong>special teaser image <\/strong>for Black Friday and Cyber Monday \u2013 or a<strong> discount banner <\/strong>for your homepage? This is a great way to share special deals with your fans and whip up a little bit of that retail fever.<\/p>\n<p>If your homepage could do with a little more structure, you can <strong>arrange your designs by theme.<\/strong> You might even have themes that are especially well suited for Black Friday, Cyber Monday and the countdown to Christmas. You proactively place these in prime position and deactivate themes less suited to these huge shopping events.<\/p>\n<p><iframe loading=\"lazy\" title=\"HOW to structure your Spreadshop with topics \ud83d\uddd3\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/V6UuVRieQOk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Your <strong>product pages <\/strong>are places where you can go into a bit more detail<strong>.<\/strong> Here, for instance, you can decide whether to showcase your designs by themselves or on specific products. You can also choose whether users see<strong> recommendations for other designs and products<\/strong> or <strong>reviews from other users <\/strong>on your Shop.<\/p>\n<p>If you\u2019d like to know more, our <a href=\"https:\/\/www.youtube.com\/watch?v=V6UuVRieQOk\">YouTube tutorial<\/a> has the lowdown on how everything works.<\/p>\n<p>You can also <strong>organize the products<\/strong> in your shop <strong>by category<\/strong>. That way, your fans find the perfect gifts for their loved ones right away \u2013 from custom mugs for Gran\u2019s favorite cuppa to bibs for beloved nieces and nephews.<\/p>\n<p>If you\u2019d like to sweeten up your product pages with a little more information, you can find all the details you need <a href=\"https:\/\/www.spreadshop.com\/products\/\">on our website<\/a>. In this overview of our <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/10\/18\/make-your-spreadshop-sparkle-with-christmas-bestsellers\/\">Christmas bestsellers<\/a> you can check whether you\u2019ve got enough of our <strong>top products<\/strong> available in your Shop.<\/p>\n<h2>Plan an advertising campaign<\/h2>\n<p>Sales success starts with getting your prices right. These tips will help you get the best out of November\u2019s big shopping events:<\/p>\n<p><strong>Do a competitor analysis.<\/strong>What are other users charging for designs like yours? How do they scale their pricing for simple and more complex designs?<\/p>\n<p><strong>Raise your prices for your top-selling products <\/strong>before Black Friday and Cyber Monday arrive. That way, you can earn more on these big shopping days \u2013 while our Spreadshop promos help your customers pay less.<\/p>\n<p><strong>Use our promo codes.<\/strong>You\u2019ll find them in our Partner Area:<\/p>\n<ul>\n<li>8 to 11 November 2024: <strong>22%<\/strong><\/li>\n<li>20 to 24 November 2024: <strong>15 %<\/strong><\/li>\n<li>29 November 2024: <strong>30 %<\/strong><\/li>\n<li>2 to 8 December 2024: <strong>25% and free shipping for Cyber Week<\/strong><\/li>\n<\/ul>\n<p>With Spreadshop, the fun doesn\u2019t stop on Cyber Monday \u2013 we celebrate a whole Cyber Week.<\/p>\n<h2>Choose marketing channels and a content strategy<\/h2>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" data-public-id=\"blog\/Body_Align_Marketing_Channels_with_Content_Strategy.png\" class=\"wp-post-27340 wp-image-27347\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1700052762\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>A<strong> campaign calendar<\/strong> is a great way to make sure you post all your social media promo content on schedule. You can use it to record all your key dates and big events in the run-up to Black Friday and Cyber Monday. That way, you\u2019ve got a plan in front of you, you won\u2019t forget anything, and you can work through it all step by step.<\/p>\n<p>Make sure your marketing activities cater to the <strong>different target groups <\/strong>within your customer base, too. Who likes what, and why? Who prefers which formats, and when are different groups online in the first place? If you\u2019ve got specific <strong>preferences and user behaviour <\/strong>in your sights, it\u2019s easier to hit your targets for Black Friday and Cyber Monday.<\/p>\n<h2>Data analysis<\/h2>\n<p>You can use the <strong>analytics tools<\/strong> available on social networks, too. It\u2019s the perfect way to prepare for your Black Friday and Cyber Monday \u2013 and look back on how they went.<\/p>\n<p>The key parameters include:<\/p>\n<ul>\n<li>Likes<\/li>\n<li>Comments<\/li>\n<li>Shares<\/li>\n<li>Reach<\/li>\n<\/ul>\n<p>As a rule of thumb: everything you\u2019ve ever done before that generated a lot of reactions and achieved a high reach has already worked for you. So do more of it! You can also<strong> calculate the engagement rate <\/strong>for specific engagement campaigns. The formula:<\/p>\n<p style=\"text-align: center\">engagements \u00f7 reach x 100<\/p>\n<p>What makes a good engagement rate also depends on the channel. If you\u2019re averaging 1%, you\u2019re doing well and you can be happy with that. If your stats are lower than that, go back to your fans and encourage them to get involved, comment, like and share.<\/p>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" data-public-id=\"blog\/Body_Data_Analysis.png\" class=\"wp-post-27340 wp-image-27348\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1700052762\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<p>In addition to data analysis on social media, you can also take a closer look at your <strong>sales in the Spreadshop Partner Area<\/strong>. This gives you the lowdown on the biggest-selling products and designs and the slow movers in your Shop.<\/p>\n<p>This will help you select the right products and designs for your Black Friday and Cyber Monday social media campaigns.<\/p>\n<hr \/>\n<p><em>So don\u2019t miss out on this opportunity to get stuck into the festive retail rush. We hope our Black Friday and Cyber Monday tips will help you rack up the sales of a lifetime.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Black Friday and Cyber Monday, online and high street retailers offer hefty discounts to help us shop until we drop. In the US, Cyber Monday 2020 saw e-commerce rack up its highest conversion rates &hellip; <a href=\"https:\/\/www.spreadshop.com\/blog\/2024\/10\/28\/the-black-friday-and-cyber-monday-marketing-guide-for-your-spreadshop\/\">Read more<\/a><\/p>\n","protected":false},"author":829,"featured_media":27345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"21","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18604,31857],"tags":[143,187,277,45872,49212],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v19.7.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday and Cyber Monday: Marketing Guide - Spreadshop<\/title>\n<meta name=\"description\" content=\"We\u2019ll show you how to grab your own little piece of pie on Black Friday and Cyber Monday - 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