{"id":27503,"date":"2024-01-09T10:28:42","date_gmt":"2024-01-09T15:28:42","guid":{"rendered":"https:\/\/www.spreadshop.com\/blog\/?p=27503"},"modified":"2025-09-04T12:31:17","modified_gmt":"2025-09-04T16:31:17","slug":"annual-review-2023","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/blog\/2024\/01\/09\/annual-review-2023\/","title":{"rendered":"Annual Review 2023"},"content":{"rendered":"<p>2023 has now come and gone, and what a year it was. A year full of change, growth, and development; and we did it all together. As always, thank you for your trust and continuing on this journey with us.<\/p>\n<h2>Feature Highlights of 2023<\/h2>\n<p>To start off strong for our 2023 review, we are excited to look back at some of the new features that were introduced to help you and your shop this year.<\/p>\n<h3>Launch of SpreadApp Beta &amp; SpreadApp 4.0<\/h3>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"2917\" height=\"1668\" src=\"https:\/\/images.spreadshop.com\/images\/w_2917,h_1668\/f_auto,q_auto\/v1704813440\/blog\/Spreadapp\/Spreadapp.png?_i=AA\" alt=\"\" data-public-id=\"blog\/Spreadapp.png\" class=\"wp-post-0 wp-image-27518\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813440\" \/><\/picture><\/div>\n<\/div>\n<p>After an initial run of <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/03\/09\/spreadapp-beta\/\">SpreadApp Beta<\/a>, our mobile app got a big upgrade this year. The launch of the new <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/11\/30\/spreadapp-4-0-makes-your-partner-area-mobile\/\">SpreadApp 4.0<\/a> made things more convenient by bring the Partner Area directly to the comfort of your phone.<\/p>\n<h3>It\u2019s all for You(Tube)<\/h3>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"2917\" height=\"1668\" src=\"https:\/\/images.spreadshop.com\/images\/w_2917,h_1668\/f_auto,q_auto\/v1704813442\/blog\/YouTube\/YouTube.png?_i=AA\" alt=\"\" data-public-id=\"blog\/YouTube.png\" class=\"wp-post-0 wp-image-27519\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813442\" \/><\/picture><\/div>\n<\/div>\n<p>YouTube has made it easier to boost sales for your merchandise <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/07\/20\/start-your-youtube-merch-business\/\">directly from your channel<\/a>. And don\u2019t forget \u2013 they\u2019ve <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/10\/24\/youtube-updates-your-merch-shelf-on-mobile\/\">moved the merch shelf<\/a> in the mobile app!<\/p>\n<h3>Relearning the Metaverse<\/h3>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"2918\" height=\"1668\" src=\"https:\/\/images.spreadshop.com\/images\/w_2918,h_1668\/f_auto,q_auto\/v1704813442\/blog\/Meta\/Meta.png?_i=AA\" alt=\"\" data-public-id=\"blog\/Meta.png\" class=\"wp-post-0 wp-image-27520\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813442\" \/><\/picture><\/div>\n<\/div>\n<p>The way your Spreadshop was connected to Meta Business Suite went through some changes recently. But don\u2019t worry, it means you now have full control of your account, and we\u2019ve explained it all for you <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/12\/18\/meta-update-everything-you-need-to-know\/\">here<\/a>.<\/p>\n<h2>New Year \u2013 New Products<\/h2>\n<p>We welcomed a variety of new products to our assortment this year to keep you and your customers on trend. Our assortment in Europe grew with <a href=\"https:\/\/www.spreadshop.com\/de\/blog\/produkt-updates\/\">47 new additions<\/a> and we added <a href=\"https:\/\/www.spreadshop.com\/blog\/product-updates-na\/\">50 new products<\/a> in North America.<\/p>\n<p>Here are some of the favorites of our Category Manager Marcus.<\/p>\n<p>From the EU assortment: <strong>Stanley\/Stella<\/strong> have caught Marcus\u2019 eye thanks to their modern cuts and good quality fabrics, as well as their sustainable approach.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.spreadshop.com\/products\/detail\/stanley-stella-radder-unisex-oversize-organic-sweatshirt\/2479\/eu\">A classic sweater with a cozy oversized fit<\/a><\/li>\n<li><a href=\"https:\/\/www.spreadshop.com\/products\/detail\/stanley-stella-blaster-unisex-oversize-organic-t-shirt\/2372\/eu\">An oversized tee perfect for any occasion<\/a><\/li>\n<\/ul>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"https:\/\/images.spreadshop.com\/images\/w_1400,h_800\/f_auto,q_auto\/v1704813440\/blog\/Gif-new-products-EN\/Gif-new-products-EN.gif?_i=AA\" alt=\"\" data-public-id=\"blog\/Gif-new-products-EN.gif\" class=\"wp-post-0 wp-image-27521\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813440\" \/><\/picture><\/div>\n<\/div>\n<p>From the NA assortment: Marcus especially likes <strong>Champion<\/strong> because of their classic style and durable fabrics, and praises <strong>Gildan<\/strong> for their sustainability and style.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.spreadshop.com\/products\/detail\/champion-unisex-powerblend-sweatshirt-\/1963\/default\/scarlet\">A timeless sweatshirt with iconic colors<\/a><\/li>\n<li><a href=\"https:\/\/www.spreadshop.com\/products\/detail\/gildan-ultra-cotton-adult-t-shirt\/1361\/default\/heather-gray\">The go-to T-shirt for an easy tidy look<\/a><\/li>\n<li><a href=\"https:\/\/www.spreadshop.com\/products\/detail\/large-crossbody-hip-bag-\/2428\/default\">A large hip bag which is as stylish as it is practical<\/a><\/li>\n<\/ul>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"https:\/\/images.spreadshop.com\/images\/w_1400,h_800\/f_auto,q_auto\/v1704813440\/blog\/Gif-new-products-NA\/Gif-new-products-NA.gif?_i=AA\" alt=\"\" data-public-id=\"blog\/Gif-new-products-NA.gif\" class=\"wp-post-0 wp-image-27522\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813440\" \/><\/picture><\/div>\n<\/div>\n<h2>Bestsellers of the Year<\/h2>\n<p>Now let us introduce you to the bestselling products from our assortments this year.<\/p>\n<p>Our bestselling from the EU Assortment:<\/p>\n<ul>\n<li>The classic Men\u2019s and Women\u2019s T-shirt<\/li>\n<li>The elevated Men\u2019s and Women\u2019s Organic T-Shirt<\/li>\n<li>The all-rounder Unisex Hoodie<\/li>\n<li>A versatile <a href=\"https:\/\/www.spreadshop.com\/products\/detail\/sticker\/1459\/eu\">sticker<\/a><\/li>\n<\/ul>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"https:\/\/images.spreadshop.com\/images\/w_1400,h_800\/f_auto,q_auto\/v1704813440\/blog\/Bestsellers-clothing-EU-EN\/Bestsellers-clothing-EU-EN.gif?_i=AA\" alt=\"\" data-public-id=\"blog\/Bestsellers-clothing-EU-EN.gif\" class=\"wp-post-0 wp-image-27524\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813440\" \/><\/picture><\/div>\n<\/div>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"2560\" height=\"1463\" src=\"https:\/\/images.spreadshop.com\/images\/w_2560,h_1463\/f_auto,q_auto\/v1704813441\/blog\/Bestsellers-accessoires-EU-EN\/Bestsellers-accessoires-EU-EN.gif?_i=AA\" alt=\"\" data-public-id=\"blog\/Bestsellers-accessoires-EU-EN.gif\" class=\"wp-post-0 wp-image-27525\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813441\" \/><\/picture><\/div>\n<\/div>\n<p>Our best selling from the NA Assortment:<\/p>\n<ul>\n<li>Another classic <a href=\"https:\/\/www.spreadshop.com\/products\/detail\/mens-t-shirt\/210\/default\">Men\u2019s<\/a> and <a href=\"https:\/\/www.spreadshop.com\/products\/detail\/womens-t-shirt\/347\/default\">Women\u2019s<\/a> T-shirt<\/li>\n<li>The <a href=\"https:\/\/www.spreadshop.com\/products\/detail\/mens-fitted-poly-cotton-t-shirt\/1130\/default\">Men\u2019s<\/a> Fitted Poly\/Cotton T-Shirt<\/li>\n<li>The go-to <a href=\"https:\/\/www.spreadshop.com\/products\/detail\/unisex-crewneck-sweatshirt\/512\/default\">Unisex Crewneck Sweatshirt<\/a><\/li>\n<li>A versatile <a href=\"https:\/\/www.spreadshop.com\/products\/detail\/sticker\/1459\/default\">sticker<\/a><\/li>\n<\/ul>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"https:\/\/images.spreadshop.com\/images\/w_1400,h_800\/f_auto,q_auto\/v1704813440\/blog\/Bestsellers-NA-\/Bestsellers-NA-.gif?_i=AA\" alt=\"\" data-public-id=\"blog\/Bestsellers-NA-.gif\" class=\"wp-post-0 wp-image-27523\" data-format=\"gif\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813440\" \/><\/picture><\/div>\n<\/div>\n<h2>Marketing Tips &amp; Tricks<\/h2>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"2917\" height=\"1668\" src=\"https:\/\/images.spreadshop.com\/images\/w_2917,h_1668\/f_auto,q_auto\/v1704813441\/blog\/Marketing\/Marketing.png?_i=AA\" alt=\"\" data-public-id=\"blog\/Marketing.png\" class=\"wp-post-0 wp-image-27526\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813441\" \/><\/picture><\/div>\n<\/div>\n<p>Throughout the year we\u2019ve covered a wide range of marketing tips to help you boost awareness for your shop and make a profit in a competitive market.<\/p>\n<h3>Marketing for the young generation<\/h3>\n<p>We know how dynamic the world of marketing is, especially for 2023 and beyond. To help you navigate this rapid evolution, we\u2019ve detailed the <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/01\/01\/generation-z-marketing\/\">history of Gen Z<\/a> as well as <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/03\/16\/12-faqs-about-advertising-on-tiktok\/\">how to best advertise on TikTok<\/a>.<\/p>\n<h3>Make sure your swag has swag<\/h3>\n<p><a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/06\/27\/custom-event-merch-unleashing-the-power-of-branded-swag\/\">Elevate and promote your event merch<\/a>, and create a memory your customer will cherish forever.<\/p>\n<h3>Sell with the seasons<\/h3>\n<p>Every special occasion brings a new opportunity to market your products. Check out our <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/11\/29\/unwrap-joy-last-minute-gifts-for-the-holiday-season\/\">Christmas Last Minute Gift Guide<\/a> and our <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/10\/18\/make-your-spreadshop-sparkle-with-christmas-bestsellers\/\">Christmas Bestsellers<\/a> for inspiration. We also shared tips and tricks on <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/10\/01\/revamp-your-shop-for-fall\/\">preparing your shop for Halloween<\/a>, as well as <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/11\/15\/the-black-friday-and-cyber-monday-marketing-guide-for-your-spreadshop\/\">Black Friday &amp; Cyber Monday<\/a>.<\/p>\n<h2>Your design, your talent<\/h2>\n<div class='wp-caption alignnone sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"2918\" height=\"1668\" src=\"https:\/\/images.spreadshop.com\/images\/w_2918,h_1668\/f_auto,q_auto\/v1704813441\/blog\/design_Challenge\/design_Challenge.png?_i=AA\" alt=\"\" data-public-id=\"blog\/design_Challenge.png\" class=\"wp-post-0 wp-image-27527\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1704813441\" \/><\/picture><\/div>\n<\/div>\n<p>This year we had our first <a href=\"https:\/\/www.spreadshop.com\/blog\/the-spreadshop-design-challenge-the-lowdown\/\">Spreadshop Design Challenge<\/a> for our EU designers, with the theme \u201cRetro Design\u201d. We were incredibly impressed with all the submitted designs, as we are sure you will be with <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/09\/27\/you-are-great-the-winners-of-the-spreadshop-design-challenge-2023\/\">our winners<\/a>. We are already looking forward to our next Design Challenge in 2024!<\/p>\n<p>For extra design inspiration, we put together guides for <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/08\/24\/your-ultimate-guide-to-creating-captivating-designs\/\">creating captivating designs<\/a>, <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/10\/09\/make-your-festive-designs-magical\/\">holiday themed designs<\/a>, and the <a href=\"https:\/\/www.spreadshop.com\/blog\/2023\/08\/17\/10-top-design-tools-for-e-commerce-designers\/\">best design tools<\/a>.<\/p>\n<h2>See you in 2024<\/h2>\n<p>It has certainly been an eventful year, and we are very excited for what 2024 will bring. We would love to hear any thoughts or feedback you might have on the past year as a valued Shop owner. We are glad to have you with us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 has now come and gone, and what a year it was. A year full of change, growth, and development; and we did it all together. As always, thank you for your trust and continuing &hellip; <a href=\"https:\/\/www.spreadshop.com\/blog\/2024\/01\/09\/annual-review-2023\/\">Read more<\/a><\/p>\n","protected":false},"author":829,"featured_media":27517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"21","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[18604,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v19.7.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Annual Review 2023 - Spreadshop<\/title>\n<meta name=\"description\" content=\"2023 has now come and gone, and what a year it was. 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