I’m just a beginner. But maybe this helps for other beginners how I currently setup my channels/analytics
Google analytics
- Get Google Analytics asap on your store
- Install the Google Search Console asap on your store
- In Google Analytics connect it to the account in Google Search console
- In Google Analytics enable E-commerce tracking
- Setup an instagram account
- if you want you can setup as professional so you can have the “shop now” button to directly link to your product. This costs money I believe.
- I only have a personal account (for now) and cannot link directly to my products. So I use a intermediate solution : https://linkin.bio/
- Create an account on linkin.bio. Connect your instagram to the linkin.bio. You don’t really need the Later product.
- In the linkin.bio admin, select the instagram posts you want to connect to the product url you want.
- Each linkin.bio account has an url. Use this url in your instagram profile. So for example, my linkin.bio url is : Linkin.bio and I include it in my insta: https://www.instagram.com/rollerskate.app/
UTM tracking
Now that you can link to a product url (via linkin.bio), also include the utm tracking.
So for example, I have a post that will connect to my shop
https://shop.spreadshirt.nl/rollerskate/all?listModeOverride=DESIGN
But for better tracking in Google Analytics I can add the utm params:
https://shop.spreadshirt.nl/rollerskate/all?listModeOverride=DESIGN&utm_source=linkin-bio_rollerskate-app&utm_medium=referral&utm_campaign=21-discount-jan-04-2021
I recommend you alter the utm values per channel you link from. For example
https://shop.spreadshirt.nl/rollerskate/all?listModeOverride=DESIGN&utm_source=facebook&utm_medium=referral&utm_campaign=21-discount-jan-04-2021
or
https://shop.spreadshirt.nl/rollerskate/all?listModeOverride=DESIGN&utm_source=mailchimp&utm_medium=referral&utm_campaign=21-discount-jan-04-2021
etc
International shop "fix"
So I have 2 shops. One in the European version and one in the North American version. Now I don’t like how the country selector is waaaay down the in the footer. On social media I now use the .net als my catch all domein so for example
https://shop.spreadshirt.net/rollerskate/
And I needed a way to divert the US customers to my other shop. So I created a simple store selection in the header:
So clicking ‘here’ will divert to
https://shop.spreadshirt.com/rollerskate/
I used the custom HTML header and custom CSS to do this.
Hope this helps