{"id":11199,"date":"2019-04-04T14:30:39","date_gmt":"2019-04-04T12:30:39","guid":{"rendered":"https:\/\/www.spreadshop.com\/fr\/blog\/?p=11199"},"modified":"2025-07-16T21:20:27","modified_gmt":"2025-07-16T19:20:27","slug":"facebook-changement-dalgorithme-changement-de-strategie","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/04\/04\/facebook-changement-dalgorithme-changement-de-strategie\/","title":{"rendered":"Facebook d\u2019algorithme, strat\u00e9gie"},"content":{"rendered":"<p>Depuis un certain temps, Facebook a limit\u00e9 la port\u00e9e du trafic organique des publicit\u00e9s. Avec nos conseils, d\u00e9couvrez comment g\u00e9n\u00e9rer autant voire plus de ventes avec le r\u00e9seau social.<\/p>\n<p><!--more--><\/p>\n<p>Il n\u2019y a pas si longtemps, les g\u00e9rants de boutique mettaient en lien leurs produits sur Facebook et un message apparaissait dans le fil d\u2019actualit\u00e9 de leurs followers. H\u00e9las, Zuckerberg et son \u00e9quipe ont chang\u00e9 l\u2019algorithme de sorte qu\u2019il n\u2019est presque plus possible de gagner de l&#8217;argent de cette fa\u00e7on.<\/p>\n<p>Si vous voulez toujours g\u00e9n\u00e9rer des ventes avec Facebook, vous devez faire plus que de poster de temps en temps des liens de vos produits sur votre page. Vous devez \u00e0 pr\u00e9sent cr\u00e9er du contenu originale qui vous distingue vous et vos produits, afin d\u2019\u00eatre visible par votre public et donc, de g\u00e9n\u00e9rer des ventes.<\/p>\n<h2>Comment accroitre son audience sur Facebook<\/h2>\n<p>Savez-vous ce que les utilisateurs Facebook aiment le plus voir dans leur fil d\u2019actualit\u00e9\u00a0? \u00c0 quel type de post ils r\u00e9agissent le plus\u00a0? C\u2019est le contenu \u00e0 valeur ajout\u00e9e\u00a0!<\/p>\n<p>Voici quelques conseils pour que vos affaires reprennent sur Facebook\u00a0:<\/p>\n<ul>\n<li>Cr\u00e9er du contenu unique. Il peut s&#8217;agir d&#8217;images, textes ou vid\u00e9os, et non pas des vid\u00e9os YouTube vues des millions de fois !<\/li>\n<li>Importez votre propre contenu sur Facebook. L&#8217;algorithme lui accordera une bien meilleure note que des liens vers des sites externes.<\/li>\n<li>Postez 1 \u00e0 5 fois par jour. Certes c\u2019est beaucoup, mais \u00e7a paie.<\/li>\n<li>Cr\u00e9ez du contenu avec lequel vos followers veulent interagir. Il peut s&#8217;agir de jeu concours, sondages ou de vote public. Laissez libre cours \u00e0 votre imagination !<\/li>\n<li>D\u00e9pensez 3 \u00e0 5 \u20ac par jour pour <a href=\"https:\/\/www.facebook.com\/business\/help\/209213872548401\">promouvoir votre page Facebook<\/a>. De cette fa\u00e7on, vous gagnerez de nouveaux fans qui interagiront avec votre page.<\/li>\n<li>R\u00e9duisez le nombre de posts ne visant qu&#8217;\u00e0 vendre vos produits.<\/li>\n<li>Profitez des promotions Spreadshop lorsque vous postez des produits sur Facebook.<\/li>\n<\/ul>\n<p>Cette strat\u00e9gie vous prendra beaucoup de temps et d&#8217;\u00e9nergie. Mais si vous gardez le tempo, vous \u00e9tendrez votre audience en 1 \u00e0 2 mois et g\u00e9n\u00e9rerez plus de ventes sur Facebook.<\/p>\n<p><em>Vous avez d\u2019autres conseils, d\u00e9couvert d\u2019autres astuces ou souhaitez partager vos exp\u00e9riences\u00a0? \u00c0 tr\u00e8s vite dans les commentaires\u00a0!<\/em><\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\">\n<ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\">\n<li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F04%2F04%2Ffacebook-changement-dalgorithme-changement-de-strategie%2F\" title=\"Envoyer par Facebook\" aria-label=\"Envoyer par Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F04%2F04%2Ffacebook-changement-dalgorithme-changement-de-strategie%2F&text=Facebook%20d%E2%80%99algorithme%2C%20strat%C3%A9gie\" title=\"Envoyer par X\" aria-label=\"Envoyer par X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F04%2F04%2Ffacebook-changement-dalgorithme-changement-de-strategie%2F&media=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2Ffiles%2F2021%2F06%2FMDS-1966_BP_Sales_Tips_Teaser_mxdngw.jpg&description=Facebook%20d%E2%80%99algorithme%2C%20strat%C3%A9gie\" title=\"Envoyer par Pinterest\" aria-label=\"Envoyer par Pinterest\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"><\/path><\/svg><\/span><span class=\"shariff-text\">enregistrer<\/span>&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis un certain temps, Facebook a limit\u00e9 la port\u00e9e du trafic organique des publicit\u00e9s. Avec nos conseils, d\u00e9couvrez comment g\u00e9n\u00e9rer autant voire plus de ventes avec le r\u00e9seau social. <a href=\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/04\/04\/facebook-changement-dalgorithme-changement-de-strategie\/\">Lire plus<\/a><\/p>\n","protected":false},"author":674,"featured_media":11200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[45872,2381],"tags":[48302,30599],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook d\u2019algorithme, strat\u00e9gie | Le Spreadshop Blog<\/title>\n<meta name=\"description\" content=\"Facebook a limit\u00e9 la port\u00e9e du trafic organique des publicit\u00e9s. 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