{"id":11786,"date":"2019-07-30T11:51:37","date_gmt":"2019-07-30T09:51:37","guid":{"rendered":"https:\/\/www.spreadshop.com\/fr\/blog\/?p=11786"},"modified":"2019-09-10T15:26:24","modified_gmt":"2019-09-10T13:26:24","slug":"ciblage-publicitaire-facebook-3-erreurs-a-eviter","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/","title":{"rendered":"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter"},"content":{"rendered":"<p>Atteignez-vous le public auquel sont destin\u00e9s vos produits\u00a0? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire sur Facebook.<!--more--><\/p>\n<p>On a tous remarqu\u00e9 la publicit\u00e9 sur Facebook qui rate totalement sa cible. On s\u2019est tous dit, \u00e0 un moment donn\u00e9, \u00ab\u00a0Mais enfin, qui clique sur une publicit\u00e9 pour un d\u00e9guisement de chat \u00e0 motif dinosaure\u00a0?\u00a0\u00bb<\/p>\n<p>Ne commettez pas l\u2019erreur de faire de la publicit\u00e9 pour des costumes de chat \u00e0 motif dinosaure \u00e0 des personnes qui cherchent en r\u00e9alit\u00e9 un d\u00e9guisement de licorne pour leur petit carlin Th\u00e9o. En d\u2019autres termes, ne ratez pas votre cible\u00a0!<\/p>\n<p>Commettez-vous l\u2019une des erreurs suivantes\u00a0?<\/p>\n<h2>Erreur n\u00b0 1 : cible inconnue<\/h2>\n<p>Comment cibler un public si vous ne le connaissez pas\u00a0?<\/p>\n<p>Pour d\u00e9finir votre cible, il vous suffit de penser \u00e0 eux pour ce qu\u2019ils sont\u00a0: un groupe de personnes r\u00e9elles et vivantes.<\/p>\n<p>Imaginez votre client id\u00e9al. Puis posez-vous les questions suivantes\u00a0:<\/p>\n<ul>\n<li>O\u00f9 habitent-ils\u00a0?<\/li>\n<li>Quelle langue parlent-ils\u00a0?<\/li>\n<li>Quel \u00e2ge ont-ils\u00a0?<\/li>\n<li>Quelle est leur activit\u00e9 professionnelle\u00a0? Quel est leur niveau de revenu\u00a0?<\/li>\n<li>Quelle est leur situation familiale\u00a0? Est-ce important pour mon produit\u00a0?<\/li>\n<li>Quels sont leurs centres d\u2019int\u00e9r\u00eat, leurs hobbies ou leurs comportements en ligne\u00a0? (Par exemple, ciblez-vous des clients qui ont d\u00e9j\u00e0 visit\u00e9 votre boutique une fois ou ceux qui ont abandonn\u00e9 leur panier\u00a0?)<\/li>\n<\/ul>\n<p>En fonction de l\u2019objectif et du th\u00e8me de votre Spreadshop, votre cible peut \u00eatre restreinte ou tr\u00e8s large. Assurez-vous de bien la d\u00e9finir d\u00e8s le d\u00e9but et ajustez votre public cible sur Facebook en cons\u00e9quence.<\/p>\n<h2>Erreur n\u00b0 2 : petit public cible<\/h2>\n<p>Le ciblage est un outil fabuleux. Mais il faut trouver un \u00e9quilibre. Pour cibler votre public avec pr\u00e9cision, il vous faut trouver un \u00e9quilibre pour n\u2019\u00eatre ni trop pr\u00e9cis ni trop vague.<\/p>\n<p>Si vous pr\u00e9cisez que votre groupe cible doit \u00eatre constitu\u00e9 d\u2019\u00e9tudiants ayant entre\u00a018\u00a0et\u00a023\u00a0ans qui sont membres des groupes Facebook d\u00e9nomm\u00e9s \u00ab\u00a0Les Carlins, bien plus que des chiens\u00a0\u00bb ET \u00ab\u00a0Licornes en folie\u00a0\u00bb, votre public cible sera tr\u00e8s petit. Il est pr\u00e9f\u00e9rable de laisser plus de marge en incluant les membres DE L\u2019UN OU DE L\u2019AUTRE groupe ou de tous les \u00e2ges comme clients potentiels.<\/p>\n<p>La m\u00eame r\u00e8gle s\u2019applique pour les crit\u00e8res tels que \u00ab\u00a0les personnes dont l\u2019anniversaire est bient\u00f4t\u00a0\u00bb, \u00ab\u00a0les nouveaux parents\u00a0\u00bb, ou \u00ab\u00a0les expatri\u00e9s venant du Br\u00e9sil\u00a0\u00bb (toutes ces donn\u00e9es sont visibles dans Audiences &gt; donn\u00e9es d\u00e9mographiques).<\/p>\n<p>D\u2019un autre c\u00f4t\u00e9, cr\u00e9er un public cible int\u00e9ress\u00e9 par les \u00ab\u00a0animaux domestiques\u00a0\u00bb peut s\u2019av\u00e9rer trop large.<\/p>\n<p>Assurez-vous que votre public cible sur Facebook inclut au moins plusieurs milliers de personnes, et jusqu\u2019\u00e0 un million.<\/p>\n<h2>Erreur n\u00b0 3 : des publics cibles qui se chevauchent<\/h2>\n<p>Lorsque vous organisez de multiples campagnes publicitaires avec le m\u00eame public cible, vous vous faites vous-m\u00eame concurrence et augmentez vos propres frais publicitaires\u00a0! Utilisez l\u2019outil de gestion pour v\u00e9rifier le chevauchement des publics cibles et ajustez vos param\u00e8tres pour que le chevauchement soit le plus restreint possible\u00a0!<\/p>\n<p>Si vous pouvez \u00e9viter ces trois erreurs courantes, vous serez sur la voie pour r\u00e9ussir votre campagne sur Facebook.<\/p>\n<p><em>Avez-vous utilis\u00e9 le ciblage publicitaire Facebook\u00a0? Quelle est la taille de votre public cible actuel\u00a0? Partagez vos questions, vos conseils et vos astuces dans les commentaires ci-dessous\u00a0!<\/em><\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\">\n<ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\">\n<li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F07%2F30%2Fciblage-publicitaire-facebook-3-erreurs-a-eviter%2F\" title=\"Envoyer par Facebook\" aria-label=\"Envoyer par Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F07%2F30%2Fciblage-publicitaire-facebook-3-erreurs-a-eviter%2F&text=Ciblage%20publicitaire%20Facebook%20%E2%80%93%203%20Erreurs%20%C3%A0%20%C3%A9viter\" title=\"Envoyer par X\" aria-label=\"Envoyer par X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F07%2F30%2Fciblage-publicitaire-facebook-3-erreurs-a-eviter%2F&media=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2Ffiles%2F2021%2F06%2FMDS-2154-BP-FB-Ads-Targeting_fjpecl.jpg&description=Ciblage%20publicitaire%20Facebook%20%E2%80%93%203%20Erreurs%20%C3%A0%20%C3%A9viter\" title=\"Envoyer par Pinterest\" aria-label=\"Envoyer par Pinterest\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"><\/path><\/svg><\/span><span class=\"shariff-text\">enregistrer<\/span>&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atteignez-vous le public auquel sont destin\u00e9s vos produits\u00a0? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire sur Facebook. <a href=\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/\">Lire plus<\/a><\/p>\n","protected":false},"author":674,"featured_media":11787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[45872,2381],"tags":[48303,30599],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter | Spreadshop<\/title>\n<meta name=\"description\" content=\"Atteignez-vous le public auquel sont destin\u00e9s vos produits ? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter | Spreadshop\" \/>\n<meta property=\"og:description\" content=\"Atteignez-vous le public auquel sont destin\u00e9s vos produits ? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Spreadshop Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T09:51:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-10T13:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1564478468\/blog\/MDS-2154-BP-FB-Ads---Targeting_fjpecl\/MDS-2154-BP-FB-Ads---Targeting_fjpecl.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/\",\"url\":\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/\",\"name\":\"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter | Spreadshop\",\"isPartOf\":{\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/#website\"},\"datePublished\":\"2019-07-30T09:51:37+00:00\",\"dateModified\":\"2019-09-10T13:26:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/#\/schema\/person\/678cee42723a944607e63a9022f5f176\"},\"description\":\"Atteignez-vous le public auquel sont destin\u00e9s vos produits ? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire Facebook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.spreadshop.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/#website\",\"url\":\"https:\/\/www.spreadshop.com\/fr\/blog\/\",\"name\":\"Le Spreadshop Blog\",\"description\":\"Bienvenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.spreadshop.com\/fr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/#\/schema\/person\/678cee42723a944607e63a9022f5f176\",\"name\":\"Lena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.spreadshop.com\/fr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71eefd0047a3453eaab1f9820b27a885?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71eefd0047a3453eaab1f9820b27a885?s=96&d=mm&r=g\",\"caption\":\"Lena\"},\"description\":\"Community Manager\",\"url\":\"https:\/\/www.spreadshop.com\/fr\/blog\/author\/Lena Reth\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter | Spreadshop","description":"Atteignez-vous le public auquel sont destin\u00e9s vos produits ? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire Facebook.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/","og_locale":"fr_FR","og_type":"article","og_title":"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter | Spreadshop","og_description":"Atteignez-vous le public auquel sont destin\u00e9s vos produits ? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire Facebook.","og_url":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/","og_site_name":"Le Spreadshop Blog","article_published_time":"2019-07-30T09:51:37+00:00","article_modified_time":"2019-09-10T13:26:24+00:00","og_image":[{"width":1400,"height":800,"url":"https:\/\/images.spreadshop.com\/images\/f_auto,q_auto\/v1564478468\/blog\/MDS-2154-BP-FB-Ads---Targeting_fjpecl\/MDS-2154-BP-FB-Ads---Targeting_fjpecl.jpg?_i=AA","type":"image\/jpeg"}],"author":"Lena","twitter_misc":{"\u00c9crit par":"Lena","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/","url":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/","name":"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter | Spreadshop","isPartOf":{"@id":"https:\/\/www.spreadshop.com\/fr\/blog\/#website"},"datePublished":"2019-07-30T09:51:37+00:00","dateModified":"2019-09-10T13:26:24+00:00","author":{"@id":"https:\/\/www.spreadshop.com\/fr\/blog\/#\/schema\/person\/678cee42723a944607e63a9022f5f176"},"description":"Atteignez-vous le public auquel sont destin\u00e9s vos produits ? Apprenez \u00e0 \u00e9viter ces erreurs courantes dans le ciblage publicitaire Facebook.","breadcrumb":{"@id":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/07\/30\/ciblage-publicitaire-facebook-3-erreurs-a-eviter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spreadshop.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Ciblage publicitaire Facebook \u2013 3 Erreurs \u00e0 \u00e9viter"}]},{"@type":"WebSite","@id":"https:\/\/www.spreadshop.com\/fr\/blog\/#website","url":"https:\/\/www.spreadshop.com\/fr\/blog\/","name":"Le Spreadshop Blog","description":"Bienvenue","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spreadshop.com\/fr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.spreadshop.com\/fr\/blog\/#\/schema\/person\/678cee42723a944607e63a9022f5f176","name":"Lena","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.spreadshop.com\/fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71eefd0047a3453eaab1f9820b27a885?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71eefd0047a3453eaab1f9820b27a885?s=96&d=mm&r=g","caption":"Lena"},"description":"Community Manager","url":"https:\/\/www.spreadshop.com\/fr\/blog\/author\/Lena Reth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/11786"}],"collection":[{"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=11786"}],"version-history":[{"count":3,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/11786\/revisions"}],"predecessor-version":[{"id":12002,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/11786\/revisions\/12002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/media\/11787"}],"wp:attachment":[{"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=11786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=11786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spreadshop.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=11786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}