{"id":11815,"date":"2019-08-07T13:49:04","date_gmt":"2019-08-07T11:49:04","guid":{"rendered":"https:\/\/www.spreadshop.com\/fr\/blog\/?p=11815"},"modified":"2025-01-08T18:59:06","modified_gmt":"2025-01-08T17:59:06","slug":"campagnes-intelligentes-google-attirez-les-clients","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/08\/07\/campagnes-intelligentes-google-attirez-les-clients\/","title":{"rendered":"Campagnes intelligentes Google"},"content":{"rendered":"<p>Vous pensez que pour l\u2019envergure de votre commerce les campagnes intelligentes Google ne valent pas le coup ? Lisez la suite et regardez comment elles vont vous permettre d\u2019\u00e9largir votre client\u00e8le.<\/p>\n<p><!--more--><\/p>\n<h3>Qu\u2019appelle-t-on \u00ab campagnes intelligentes \u00bb ?<\/h3>\n<ul>\n<li><strong>Rapidit\u00e9<\/strong><\/li>\n<\/ul>\n<p>Aussit\u00f4t cr\u00e9\u00e9e, aussit\u00f4t activ\u00e9e. Une fois l\u2019objectif fix\u00e9 (attirer plus de clients vers votre boutique), votre campagne est pr\u00eate en quelques minutes.<\/p>\n<ul>\n<li><strong>Auto-optimisation<\/strong><\/li>\n<\/ul>\n<p>L\u2019intelligence artificielle rend cela possible. Les algorithmes de Google adaptent constamment votre publicit\u00e9 pour qu&#8217;elle touche le groupe cibl\u00e9. Google propose \u00e9galement des mots-cl\u00e9s appropri\u00e9s pour votre boutique et teste m\u00eame diff\u00e9rentes images, titres, logos et plus encore. En r\u00e9sum\u00e9, vous avez une campagne qui fonctionne du tonnerre.<\/p>\n<ul>\n<li><strong>Simplicit\u00e9<\/strong><\/li>\n<\/ul>\n<p>Avec un budget limit\u00e9, personne n\u2019est en mesure d&#8217;embaucher un pro du marketing. Les campagnes intelligentes vous permettent d\u2019avoir un outil simple, fiable et surtout abordable.<\/p>\n<p>Vous ne payez que lorsque des utilisateurs cliquent sur votre annonce.<\/p>\n<p>Regardez-y de plus pr\u00eat.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7652860?hl=fr&amp;ref_topic=9024773\" target=\"_blank\" rel=\"noopener noreferrer\">J\u2019y vais<\/a><\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\">\n<ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\">\n<li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F08%2F07%2Fcampagnes-intelligentes-google-attirez-les-clients%2F\" title=\"Envoyer par Facebook\" aria-label=\"Envoyer par Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F08%2F07%2Fcampagnes-intelligentes-google-attirez-les-clients%2F&text=Campagnes%20intelligentes%20Google\" title=\"Envoyer par X\" aria-label=\"Envoyer par X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2019%2F08%2F07%2Fcampagnes-intelligentes-google-attirez-les-clients%2F&media=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2Ffiles%2F2021%2F06%2FGoogleSmartAds_z9usx0.jpg&description=Campagnes%20intelligentes%20Google\" title=\"Envoyer par Pinterest\" aria-label=\"Envoyer par Pinterest\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"><\/path><\/svg><\/span><span class=\"shariff-text\">enregistrer<\/span>&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous pensez que pour l\u2019envergure de votre commerce les campagnes intelligentes Google ne valent pas le coup ? Lisez la suite et regardez comment elles vont vous permettre d\u2019\u00e9largir votre client\u00e8le. <a href=\"https:\/\/www.spreadshop.com\/fr\/blog\/2019\/08\/07\/campagnes-intelligentes-google-attirez-les-clients\/\">Lire plus<\/a><\/p>\n","protected":false},"author":676,"featured_media":11828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[45872,2381],"tags":[48303,30599],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagnes intelligentes Google<\/title>\n<meta name=\"description\" content=\"Regardez de quelle mani\u00e8re les campagnes 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