{"id":13415,"date":"2020-12-21T15:30:21","date_gmt":"2020-12-21T14:30:21","guid":{"rendered":"https:\/\/www.spreadshop.com\/fr\/blog\/?p=13415"},"modified":"2020-12-23T09:23:36","modified_gmt":"2020-12-23T08:23:36","slug":"10-astuces-pour-la-section-merchandising","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/fr\/blog\/2020\/12\/21\/10-astuces-pour-la-section-merchandising\/","title":{"rendered":"10 astuces pour vendre ses produits sur YouTube"},"content":{"rendered":"<p>Vous ma\u00eetrisez la cr\u00e9ation de contenu ? Passez maintenant au niveau sup\u00e9rieur en proposant vos produits dans la section merchandising de YouTube. Voici nos 10 astuces.<\/p>\n<p><!--more--><\/p>\n<h3><strong>I &#8211; Utilisez la section de merchandising<\/strong><\/h3>\n<p>Si vous remplissez les conditions, la section merchandising de YouTube est id\u00e9ale pour pr\u00e9senter vos produits directement sous vos vid\u00e9os. La plateforme ajoutera automatiquement un onglet \u00ab\u00a0Boutique\u00a0\u00bb \u00e0 votre cha\u00eene, dans lequel vous pouvez ajouter jusqu&#8217;\u00e0 12 produits.<\/p>\n<p><u>Conseil<\/u> : d\u00e9cor\u00e9s avec votre logo ou signature, vos produits auront un petit quelque chose d\u2019officiel en plus. Pr\u00eat\u00b7e \u00e0 vous lancer\u00a0? <a href=\"https:\/\/help.spreadshop.com\/hc\/fr\/sections\/360004253199-Vendre-sur-YouTube\">Par-ci\u00a0!<\/a><\/p>\n<div class='wp-caption aligncenter sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" data-public-id=\"blog\/919891_BlogpostGraphicsforYoutubeBestPractice1_121420_mnsmu3.jpg\" class=\"wp-post-13415 wp-image-13437\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1608646953\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h3><strong>II \u2013 Mettez en lien votre Spreadshop<\/strong><\/h3>\n<p>Assurez-vous que votre audience trouve facilement votre boutique pour y acheter vos articles. Mettez en lien votre boutique sous chaque vid\u00e9o, dans l&#8217;en-t\u00eate de votre cha\u00eene et dans la section \u00ab\u00a0\u00c0 propos\u00a0\u00bb. C\u2019est important car la section merchandising <a href=\"https:\/\/support.google.com\/youtube\/answer\/9454088?hl=fr&amp;ref_topic=9153997\">n&#8217;est pas disponible dans tous les pays<\/a> (consultez le menu \u00ab\u00a0Disponibilit\u00e9 pour les spectateurs). Par cons\u00e9quent, une partie de votre audience ne verra pas vos articles sous vos vid\u00e9os et n\u2019aura pas non plus acc\u00e8s \u00e0 l&#8217;onglet \u00ab\u00a0Boutique\u00a0\u00bb. Un bloqueur de publicit\u00e9s peut \u00e9galement emp\u00eacher la section de merchandising de s\u2019afficher.<\/p>\n<div class='wp-caption aligncenter sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" data-public-id=\"blog\/919891_BlogpostGraphicsforYoutubeBestPractice3_121420_oyv82a.jpg\" class=\"wp-post-13415 wp-image-13438\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1608646953\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h3><strong>III \u2013 Portez vos articles dans vos vid\u00e9os<\/strong><\/h3>\n<p>Montrez \u00e0 vos fans que vous aussi, vous aimez porter vos articles et que vous \u00eates s\u00fbr\u00b7e de ce que vous vendez. De plus quand vous les portez dans vos vid\u00e9os, cela aide vos followers \u00e0 s\u2019imaginer les porter. Si vous ne faites pas de publicit\u00e9 pour vos produits, les porter est un bon moyen de montrer \u00e0 la plan\u00e8te YouTube qu\u2019ils existent. Pensez-y\u00a0: vous pouvez acheter vos produits au prix de base !<\/p>\n<p><iframe loading=\"lazy\" title=\"150 Dinge die du als Reiter machen solltest!!\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/lhRe1NtMOJw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>IV \u2013 Pensez \u00e0 vos followers avant tout<\/strong><\/h3>\n<p>Vous connaissez votre audience mieux que quiconque. Alors, ne la perdez pas de vue quand vous cr\u00e9ez des designs. Apr\u00e8s tout, vos produits leur sont destin\u00e9s. Pour les d\u00e9butants, les designs \u00e0 message sont tr\u00e8s populaires, surtout s&#8217;ils font un clin d\u2019\u0153il aux contenus de vos vid\u00e9os. Vous pouvez \u00e9galement faire appel \u00e0 un\u00b7e artiste pour cr\u00e9er vos designs. Consultez p. ex. <a href=\"https:\/\/fr.fiverr.com\/\">Fiverr<\/a>, <a href=\"https:\/\/99designs.fr\/designers\/search\">99designs<\/a> ou le service de cr\u00e9ation de design de Spreadshop.<\/p>\n<h3><strong>V- Suivez une strat\u00e9gie pour promouvoir vos produits<\/strong><\/h3>\n<p>Annoncez les promos et la sortie de nouveaux designs sur les r\u00e9seaux sociaux, dans l&#8217;onglet Communaut\u00e9 ou en commentaires sous vos vid\u00e9os. \u00c9pinglez un commentaire avec vos promos sous vos derni\u00e8res vid\u00e9os et supprimez-le d\u00e8s qu&#8217;il n&#8217;est plus d&#8217;actualit\u00e9. Tout le monde adore les promos. Alors, n\u2019oubliez pas de faire votre pub. <a href=\"https:\/\/help.spreadshop.com\/hc\/fr\/articles\/360011203239-Utiliser-correctement-les-offres-promotionnelles\">Commencez d\u00e8s maintenant \u00e0 cr\u00e9er et planifier vos offres<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"CHRISTMAS ANNOUCEMENTS-I HAVE SO MANY THINGS FOR YOU!\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/-fpM8qyYbjg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>VI \u2013 G\u00e9n\u00e9rez des clics <\/strong><\/h3>\n<p>Faites la promotion de votre Spreadshop \u00e0 <a href=\"https:\/\/support.google.com\/youtube\/answer\/6388789?hl=fr\">l\u2019aide des \u00e9crans de fin<\/a>, ces petites fen\u00eatres qui s\u2019affichent \u00e0 la fin de vos vid\u00e9os. Mettez-les en lien afin que votre audience puisse acc\u00e9der directement \u00e0 vos produits.<\/p>\n<h3><strong>VII \u2013 Trouvez l\u2019inspiration pour lancer votre boutique <\/strong><\/h3>\n<p>Puisez dans votre \u00e9nergie cr\u00e9ative et trouvez une fa\u00e7on attrayante d&#8217;annoncer le lancement de votre boutique ou de vos articles. Veillez \u00e0 ce que le ton utilis\u00e9 soit authentique. Vos abonn\u00e9\u00b7e\u00b7s doivent pouvoir se sentir concerner sans que cela ne ressemble \u00e0 une publicit\u00e9. <a href=\"https:\/\/www.youtube.com\/watch?v=zPF5aSqrhC4&amp;feature=emb_title\">Vous trouverez ici un exemple efficace<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Our Mug Announcement, Catching Up, Intel vs. Apple M1, and Much More! #023\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/y8x5LSv5uok?start=94&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>VIII \u2013 Soignez votre offre de produits<\/strong><\/h3>\n<p>Vous pouvez organiser votre offre de produits en choisissant parmi plus de 120 produits pour r\u00e9pondre aux souhaits et besoins de vos abonn\u00e9\u00b7e\u00b7s. Vous aimez la mode ? Ajouter le bob ou le t-shirt court. Vous \u00eates \u00e9colo\u00a0? D\u00e9couvrez notre gamme de produits bios. Proposez une gamme vari\u00e9e en alternant les produits classiques comme les t-shirts, sweat-shirts \u00e0 capuche et les mugs. En fonction de la plateforme que vous utilisez (<a href=\"https:\/\/www.spreadshirt.fr\/gamme-de-produits-pour-partenaires\/produits\/v%c3%aatements-CG25\">europ\u00e9enne<\/a> ou <a href=\"https:\/\/www.spreadshirt.com\/partner-product-range\/products\/\">am\u00e9ricaine<\/a>), vous trouverez des produits sp\u00e9cifiques au march\u00e9 respectif.<\/p>\n<div class='wp-caption aligncenter sprd-caption'>\n<div class='wp-caption-inner'><picture><img width=\"1400\" height=\"800\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNDAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"\" data-public-id=\"blog\/919891_BlogpostGraphicsforYoutubeBestPractice4_121420_hglbch.jpg\" class=\"wp-post-13415 wp-image-13439\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1608646953\" data-size=\"1400 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/picture><\/div>\n<\/div>\n<h3><strong>IX \u2013 Faites participez vos abonn\u00e9\u00b7e\u00b7s<\/strong><\/h3>\n<p>Faites de la publicit\u00e9 pour vos produits en impliquant votre audience. Cr\u00e9ez des sondages dans l&#8217;onglet \u00ab\u00a0Communaut\u00e9\u00a0\u00bb de YouTube ou sur vos r\u00e9seaux sociaux. Collaborez avec vos abonn\u00e9\u00b7e\u00b7s via un streaming en direct ou organisez un concours pour \u00e9lire le design qui se retrouvera sur vos produits.<\/p>\n<h3><strong>X \u2013 Faites-vous conna\u00eetre<\/strong><\/h3>\n<p>Il est prouv\u00e9 que promouvoir activement sa boutique stimule vos ventes. N\u2019attendez pas un instant pour faire conna\u00eetre votre boutique sur tous vos r\u00e9seaux sociaux. D\u2019apr\u00e8s notre exp\u00e9rience, Instagram a fait ses preuves.<\/p>\n<p><em>Nous esp\u00e9rons que ces conseils vous aideront \u00e0 lancer votre commerce en ligne ! Si vous avez des questions, posez-les en commentaire, sur notre cha\u00eene <\/em><a href=\"https:\/\/www.youtube.com\/channel\/UCrg-yR8QoADTfR_EaDwDfbg\"><em>YouTube<\/em><\/a><em> ou le <\/em><a href=\"https:\/\/www.spreadshop.com\/forum\/\"><em>forum<\/em><\/a><em>.<\/em><\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\">\n<ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\">\n<li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2020%2F12%2F21%2F10-astuces-pour-la-section-merchandising%2F\" title=\"Envoyer par Facebook\" aria-label=\"Envoyer par Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2020%2F12%2F21%2F10-astuces-pour-la-section-merchandising%2F&text=10%20astuces%20pour%20vendre%20ses%20produits%20sur%20YouTube\" title=\"Envoyer par X\" aria-label=\"Envoyer par X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2020%2F12%2F21%2F10-astuces-pour-la-section-merchandising%2F&media=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2Ffiles%2F2021%2F06%2F919891_BlogpostGraphicsforYoutubeBestPractice7_121420_cxexsl.jpg&description=10%20astuces%20pour%20vendre%20ses%20produits%20sur%20YouTube\" title=\"Envoyer par Pinterest\" aria-label=\"Envoyer par Pinterest\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"><\/path><\/svg><\/span><span class=\"shariff-text\">enregistrer<\/span>&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous ma\u00eetrisez la cr\u00e9ation de contenu ? Passez maintenant au niveau sup\u00e9rieur en proposant vos produits dans la section merchandising de YouTube. Voici nos 10 astuces. <a href=\"https:\/\/www.spreadshop.com\/fr\/blog\/2020\/12\/21\/10-astuces-pour-la-section-merchandising\/\">Lire plus<\/a><\/p>\n","protected":false},"author":676,"featured_media":13435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"32","wpdc_auto_publish_overridden":"1","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[2381],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 astuces pour vendre ses produits sur YouTube | Spreadshop<\/title>\n<meta name=\"description\" content=\"Vous ma\u00eetrisez la cr\u00e9ation de contenu\u00a0? 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