{"id":9882,"date":"2018-06-11T15:56:16","date_gmt":"2018-06-11T13:56:16","guid":{"rendered":"https:\/\/www.spreadshop.com\/fr\/blog\/?p=9882"},"modified":"2025-01-31T18:12:21","modified_gmt":"2025-01-31T17:12:21","slug":"la-strategie-du-prix-pour-votre-boutique","status":"publish","type":"post","link":"https:\/\/www.spreadshop.com\/fr\/blog\/2018\/06\/11\/la-strategie-du-prix-pour-votre-boutique\/","title":{"rendered":"La strat\u00e9gie du prix pour votre boutique"},"content":{"rendered":"<p>Vous avez investi beaucoup de temps et d\u2019\u00e9nergie dans votre boutique\u00a0? Vous souhaitez gagner rapidement beaucoup d\u2019argent\u00a0? M\u00eame si la tentation est forte de proposer des prix \u00e9lev\u00e9s, cela n\u2019est malheureusement pas la meilleure solution. Voici quelques conseils pratiques pour \u00e9laborer une strat\u00e9gie qui paie.<\/p>\n<h2><!--more--><\/h2>\n<h2><strong>Que font les concurrents\u00a0?<\/strong><\/h2>\n<p>Au pr\u00e9alable, une petite analyse de la concurrence s\u2019impose. Regardez combien co\u00fbtent des produits similaires chez vos concurrents. Quelle est la diff\u00e9rente de prix entre un design simple et plus \u00e9labor\u00e9\u00a0? Utilisez toutes ces informations pour d\u00e9terminer le prix de vos cr\u00e9ations.<\/p>\n<h2><strong>Vous n\u2019avez rien \u00e0 perdre<\/strong><\/h2>\n<p>L\u2019avantage avec Spreadshirt, c\u2019est que mettre en vente vos produits ne co\u00fbte pas un seul centime. C\u2019est pour \u00e7a que nous vous conseillons de commencer par des petits prix. Gr\u00e2ce \u00e0 la commission sur les ventes g\u00e9n\u00e9r\u00e9es (20 % sur le prix du produit et de l\u2019impression, d\u00e9duction faite de la TVA) vous g\u00e9n\u00e9rez des b\u00e9n\u00e9fices <span lang=\"fr\">ind\u00e9pendamment du <\/span>prix du design.<\/p>\n<h2><strong>Augmentez petit \u00e0 petit<\/strong><\/h2>\n<p>En proposant de petits prix, vous allez rendre vos clients heureux, d\u2019autant plus si vous couronnez le tout par une promo all\u00e9chante. Apr\u00e8s avoir constitu\u00e9 une client\u00e8le fid\u00e8le, vous pourrez adapter vos prix. Mais attention, n\u2019abusez pas\u00a0!<\/p>\n<p>Regardez quels designs se sont bien vendus et augmentez mod\u00e9r\u00e9ment leurs prix. Vous aurez fait le bon choix si les ventes restent stables et vos clients ne se plaignent pas. Par contre, si vous constatez une baisse des ventes, vous avez s\u00fbrement \u00e9t\u00e9 trop gourmand. Heureusement que vous pouvez rapidement modifier vos prix.<\/p>\n<p>Si vous remarquez que votre boutique a beaucoup de trafic mais que cela ne suffit pas \u00e0 g\u00e9n\u00e9rer des ventes, c\u2019est que vous avez une bonne strat\u00e9gie marketing mais que vos prix sont trop \u00e9lev\u00e9s. Continuez \u00e0 faire la promo de votre boutique mais baissez vos prix.<\/p>\n<p>Bonnes ventes\u00a0!<\/p>\n<p><em>Vous avez une strat\u00e9gie pour vos prix\u00a0? Partagez vos exp\u00e9riences dans les commentaires\u00a0!<\/em><\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\">\n<ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\">\n<li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2018%2F06%2F11%2Fla-strategie-du-prix-pour-votre-boutique%2F\" title=\"Envoyer par Facebook\" aria-label=\"Envoyer par Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2018%2F06%2F11%2Fla-strategie-du-prix-pour-votre-boutique%2F&text=La%20strat%C3%A9gie%20du%20prix%20pour%20votre%20boutique\" title=\"Envoyer par X\" aria-label=\"Envoyer par X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"><\/path><\/svg><\/span><span class=\"shariff-text\">partager<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2F2018%2F06%2F11%2Fla-strategie-du-prix-pour-votre-boutique%2F&media=https%3A%2F%2Fwww.spreadshop.com%2Fblog%2Ffr%2Ffiles%2F2021%2F06%2FMDS-981-BP-Start-with-low-prices_ys7jpm.jpg&description=La%20strat%C3%A9gie%20du%20prix%20pour%20votre%20boutique\" title=\"Envoyer par Pinterest\" aria-label=\"Envoyer par Pinterest\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"><\/path><\/svg><\/span><span class=\"shariff-text\">enregistrer<\/span>&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez investi beaucoup de temps et d\u2019\u00e9nergie dans votre boutique ? Vous souhaitez gagner rapidement beaucoup d\u2019argent ? M\u00eame si la tentation est forte de proposer des prix \u00e9lev\u00e9s, cela n\u2019est malheureusement pas la meilleure solution. Voici quelques conseils pratiques pour \u00e9laborer une strat\u00e9gie qui paie. <a href=\"https:\/\/www.spreadshop.com\/fr\/blog\/2018\/06\/11\/la-strategie-du-prix-pour-votre-boutique\/\">Lire plus<\/a><\/p>\n","protected":false},"author":674,"featured_media":9883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"publish_to_discourse":"0","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_cloudinary_featured_overwrite":false},"categories":[45872,2381],"tags":[48295,71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La strat\u00e9gie du prix pour votre boutique | Le Spreadshop Blog<\/title>\n<meta name=\"description\" content=\"Vous avez investi beaucoup de temps et d\u2019\u00e9nergie dans votre boutique\u00a0? 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