When it comes to promoting a small business, it’s vital to get creative with marketing. Luckily, living in such tech-savvy times, there are hundreds of marketing platforms available, right at our fingertips. One powerful tool that’s frequently overlooked, is Snapchat.
Snapchat is a free marketing tool with an extremely wide reach. It’s also one of the few social media platforms that encourages a personal and witty approach to marketing, especially when promoting your business. Between stories, geotags and goofy filters, it’s easy to have fun while raising brand awareness. Oh, and the best part, you don’t need to worry about edits, captions or hashtags either!
Here are some useful tips and tricks to help promote your designs through Snapchat:
Sneak peeks and previews
Snapchat’s become such a strong business tool because it acts as a window into the lives of others. This helps your audience become completely invested in your brand. It’s like an all-access pass to your creative process, with a behind-the-scenes look at your business.
Excite your following by sharing your motivation and passion first hand. Reveal a sneak peek of your newest design. Take your audience deep behind the curtain so they become infatuated with your brand. The marketing possibilities are limitless so don’t wait any longer to jump in!
Last minute offers and giveaways
Unlike other forms of social media, Snapchat generates a great sense of urgency. A time limit is set for each snap and stories disappear after 24 hours. There’s a little feeling of danger and excitement knowing that everything posted is just temporary.
You can take advantage of Snapchat’s urgent implication by promoting exclusive offers and giveaways though the platform. It’s likely your audience will be determined to tackle your offer before it’s too late!
Geotagging has evolved into one of the strongest assets for social media users. Snapchat’s on-demand Geofilter tool, enables you to create a low-cost, custom Snapchat filter to promote a product or campaign for your business.
When Snapchat users enter the radius of your Geofilter, your promotion will likely show up in somebody’s selfie. Plus, you have the freedom to determine the location and duration for your filter to live.
How can this benefit your business? Every time your Geofilter is used, your brand presence will reach a whole new spectrum of people! We already know you have the creative part down, so why not use that to grow awareness of your business too?
Feedback, thoughts and updates
Snapchat’s momentary nature causes reactions to occur a lot faster. Users are eager to share their thoughts and feelings, craving to be heard. With real-time one-on-one engagement, it’s the perfect place for the voice of your audience.
Snapchat is great for sharing quick updates, but it’s an even better tool for inspiration. If you’re hitting a wall in the creative process, use your following to help break through. Post a story asking for thoughts, suggestions and feedback, it will go a long way. You’ll get fast answers and your fans will feel like a significant part of your brand.
Generate Exclusive Content
One unique benefit of Snapchat, is its exclusivity. With other social media platforms, you don’t need to follow a business to attain information. Everything is communal. While most Snapchat accounts are public, you can’t view any content unless you’re a follower.
Benefit from your existing followers on other social platforms. Drive your audience to your Snapchat by offering Snapchat-exclusive content. Tempt your audience by offering a new giveaway or promo code. Give them a reason to be a part of your adventure.
There are many other ways to utilize Snapchat for your business, so don’t hold back with any creativity. That’s the beauty of this platform, there aren’t any rules or trends to follow. You can completely make it your own. With Snapchat’s fast-growing popularity, your snap stories will turn into sales before you know it!
Here are some ideas to help you get your Snapchat started:
- Share your Snapchat information on your website and other social media channels
- Start with promoting an Snapchat exclusive promotion through other social media channels. It will help grow your following.
- Lighting is everything – make sure your snaps are bright and cheery
- Layer your filters to get the most out of each snap
- Keep your content PG
- Don’t be afraid to get personal
- Most of all, have fun!