When you’re building a brand, it’s important to make a strong, positive and long-lasting impression on your audience. One of main contributors to a first impression is your brand’s visual identity. It’s how consumers perceive the voice, personality and character of your business. It’s the component of your brand that can’t be explained through words.
As a shop owner, visual identity is vital. Your shop is more than just an ordinary t-shirt shop, it’s your brand, your business, your passion. Without visual identity, there is nothing specific your audience can associate your shop with. We’ve put together some tips and tricks to help optimize your shop’s visual identity so that first impression is as memorable as possible.
Once you’ve determined your target audience, it’s time to visualize how you want them to perceive your brand. Whether your audience is younger, older, free-spirited, professional or anything in between, your brand needs to complement their persona. Pay attention to your shop’s color scheme, and product selection so your audience feels at home when they visit your shop.
Your header image is what brings your entire storefront together. It’s the strongest support to your shop’s designs. When someone visits your shop, that’s the first thing they’re going to see and that’s how they’re going to perceive your brand. Make the first impression last by creating a memorable header image to engage your audience. If you’re in need of a little inspiration, our blog post on header images can give you a hand!
Believe it or not, brand colors manipulate our decisions as consumers. Different colors influence different emotions, so it’s important to know the psychology behind your shop’s color scheme. For example, if your selling merchandise geared towards a fun and youthful crowd, then it’s probably best to use deep reds and corporate blues sparingly, as those colors represent order, control and urgency. Colors that represent playfulness and friendliness like oranges and yellows are tones that are better in line with that target audience. Don’t limit your creativity based on color psychology, if anything, we embrace originality. However, it never hurts to take a second look to assure your branding reflects the character of your customers.
Developing a visual identity will not only make your life easier, but it will help maintain visual consistency across your Spreadshirt shop as well. When you have the colors and design elements of your brand locked down, then a lot of the tedious work is eliminated. When consistency goes beyond your shop, more and more of your audience will recognize your brand at first glance.
It’s never too late to develop your brand’s visual identity. It may take a while to make your vision come to life, but once everything is perfected and in place, then your hard work will be sure to pay off.
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