We have asked experienced Spreadshop Owners exactly what it is that makes them successful. Having compiled their wisdom, we’ve put together a guide for those who are new at Spreadshirt. Take note of these 10 very important tips as you’re getting started with your Shop.
Find inspiration everywhere
Whether you’re out for a drink with your friends or spending time with your family, there’s always a bit of wisdom that’s worth quoting. In situations like these, we suggest pulling out your smartphone and writing down what you’ve just heard. It will serve as a foundation for creating your future designs.
Stick to your trade
Specialize in topics that you really like instead of fishing in muddy waters. You know your peers best, sticking to your interests will help your target group identify with your products. What’s more, it’ll help you spend more time on your designs and products and less time doing research.
Blow your social media trumpets
Being successful in the e-commerce business goes hand in hand with advertising on social media. It’s the meat and potatoes for promoting your brand. Facebook and Instagram are the most important channels, meaning any cash invested in these promos is money well spent. These channels offer you numerous, easy-to-use tools that help you narrow down your target group, allowing you to run ads that find the right people.
Keep your products in the current
It should go without saying: some designs and products perform better than others. Take a good look at your sales statistics and say goodbye to those products that don’t sell well. It’ll improve your Shop’s overall appearance. Plus, bringing your product selection in line with seasonal events and holidays will work in your favor when people look for gifts.
Put quality over quantity
Instead of uploading several new designs a day and posting them on Facebook, you should consider exactly what your customers want. What kind of product would really capture their imagination?
Know the devil in the detail
Create your designs with great attention to detail. You don’t want to offer run-of-the-mill streetwear, so be sure to set yourself apart from the masses by creating unique products with clever details.
Invest in your Shop
Once your Shop has been set up, it won’t start selling all by itself. It takes effort, maintenance and care to unlock the potential of your designs and products. Try thinking of new ways and ideas to lure your customers to your Shop.
Be open to new ideas
The more you try, the faster you’ll understand what works and where you should spend most of your time and energy.
Admit to mistakes and learn from them
If something doesn’t work, you should also have the courage to bring it to a close. No matter how much heart and soul (or time) you have invested, you need to count your losses and move on.
Listen to your customers
When you get feedback from your customers, take it to heart and take it as motivation for new designs or products.
We hope these tips will help you get your Shop off the ground. Is there anything else you would like to know or share? Let us know in the comments.