Tutorial: Promote Your Shop with GIFs

Unless you’ve been living under a rock, you’ve probably come across an eye-catching GIF or two. If you’re wondering how to make your own thumb-stopping content, follow this step-by-step tutorial on how to create your own GIFs!

GIFs are great visual marketing tools because they’re a happy medium between photo and video, making them impossible to ignore. Oh, and the best part, GIF creation is easier than you think! Just follow the video tutorial below and see how simple it is to create the ultimate click bait.

GIF Ideas for Promoting Your Merch Shop:

• Product Showcase: Quick spins or close-ups of best-selling items

• Design Details: Zoom in on eye-catching parts of your artwork or logos

• Before and After: Show a plain product transforming into your custom design

• New Drop Announcement: Animate text like “New Arrival!” or “Just Launched!”

• Unboxing Experience: Short GIF of someone opening a package with your merch inside

• Lifestyle Moments: Show people wearing your merch out and about, laughing, or posing

• Shop Now CTA: Fun animations that nudge viewers to click through to your store

• Trending Loops: Quick, trendy loops that show your product in different colorways

• In-Use Shots: Show your merch being worn while texting, walking, sipping coffee, etc.

Between shop promotions, holidays, and announcements, there are countless opportunities where GIF creation can come into play.

Give it a try and let us know in the comments below how GIFs are working out for you!