Pinterest is commonly recognized as trendy social platform. However, in recent years, its focus has shifted from a social-centric network to an effective search engine, jam-packed with SEO opportunities. The power of selling on Pinterest is undeniable, but to make the most of it, it’s important to know how to optimize your profile, boards and pins.
Let’s start with the basics, your profile. Since you’re promoting your brand, it’s vital to create a business account. Pinterest’s business profile enables access to analytics and insights, so you know what’s working and what’s not. If you already have a personal account for your brand, it can easily be converted to a business account as well.
Now, it’s time to jump into your profile’s SEO. Consider a username that not only represents your brand, but is also SEO friendly. Your username will be incorporated into your profile’s URL, so it’s important to make sure it’s fitting for your brand.
Pinterest boards are more than a way to organize your pins, they’re opportunities for SEO. While creating your Pinterest boards, the most important thing to keep in mind, is to think like your audience. Optimize your titles in a way that makes sense from a search engine perspective. Consider how your target groups would come across your products and which keywords they would use in the search bar. Between board titles and board descriptions, you’ll effectively and efficiently get the right consumers to the right place in your profile.
Pinterest is flooded with blog posts, articles, products and just about everything else. So, how can you make it to the top of the search results? Simply by keeping some trending keywords handy. Use these keywords wisely, and your relevance can only grow. There are three SEO must-haves when it comes to creating pins.
- A keyword-rich title
- A keyword-rich description
- Link every pin to your website
Keep in mind that the titles of your pins don’t need to be too catchy or original, it’s a lot more effective to use popular keywords. By working these three points into every single pin, you’re cultivating more and more of a presence throughout the platform.
Remember, don’t neglect the aesthetics of your profile. Pinterest will always be an image-based platform, so your brand’s page should be neat, organized and clean. The better your pins look, the more likely users will share them.
Now, there’s no such thing as too much content. Create as many relevant board and pins for your Pinterest profile, and you’ll continue to grow.
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