New year, new brands! Just a pair of brand switches for this month’s product news:
Brand Switches
We are switching brands for the following products. Orders may include the previous brand until stock has been depleted:
- Women’s Long Sleeve T-Shirt (ID 345) is switching from Bella to Anvil
- Women’s Scoop Neck T-Shirt (ID 561) is switching from Next Level to LAT Brand
What the Brand Switches Mean
Switching brands affects product feel, fit and quality perception. For instance, Anvil comfort is often more relaxed, while LAT fabrics offer a soft but structured scoop fit. It’s all about knowing your audience: Changing fabric and drape can potentially influence orders and gauge interest.
Why It Matters for Your Merch Strategy
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Fit consistency: If you’ve sold Bella or Next Level before, note that Anvil and LAT might fit differently. Update your size guides and mockups accordingly.
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Product descriptions: Refresh your listings to mention the new brand and highlight any improved qualities (e.g., “softer heavyweight blend”).
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Customer communications: If past buyers ask, you’re prepared to explain the brand change and reaffirm product quality.
Opportunity to Refresh Your Shop
Use this switch as a reason to revisit existing listings:
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Add fresh lifestyle mockups or flat‐lay photography showcasing the new shirts.
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Relaunch favorite designs with new product images to re‑energize interest.
Plan for Future Product Changes
While only two top styles switched in Jan 2018, product updates roll out regularly—see examples from April 2018, like new scoop neck colors and larger size ranges.
Establish a pro‑active routine: check Spreadshop product news monthly and adjust your catalog to stay current.
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