Give the People What They Want: Our Best-Selling Summer Products

Summer is here, and customers are ready to fill their drawers with new clothes. Therefore, it’s especially important that you’re aware of Spreadshirt’s top-selling products, as you’ll have some guidance as you’re organizing your Shop.

Below, we explored last summer’s best-selling women’s clothes, men’s clothes, and accessories. The data was compiled by all three of our business units (Personalization, Marketplace, and Shops) between June 2017 and September 2017.

Keep this important information in the back of your mind, as capitalizing on these trends should lead to improved sales in your Shop over the next few months.

Best-Selling Women’s Clothing

The top women’s clothing options weren’t particularly surprising, as customers tend to prefer the basic offerings:

• Women’s T-Shirt: Navy
• Women’s Premium T-Shirt: Navy
• Women’s Flowy Tank Top by Bella: Deep heather
• Women’s Tri-Blend V-Neck T-Shirt: Heather turquoise
• Women’s V-Neck T-Shirt: Purple

The main takeaway here is the preferred colors. Black and white products are generally the most popular purchases, and customers will switch their focus to gray and navy when the basic options are unavailable.

Therefore, as a Shop Owner, you should embrace a “simplicity” mindset. While you may personally prefer colorful clothing, it’s clear that customers tend to side with the simpler offerings.

Best-Selling Men’s Clothing

The top-selling men’s clothing options are similar to their women counterparts:

• Men’s T-Shirt: Heather black
• Men’s Premium T-Shirt: Heather gray
• Men’s Fine Jersey T-Shirt: Heather gray
• Crewneck Sweatshirt: Heather gray
• Fitted Cotton/Poly T-Shirt by Next Level: Heather black

Just like the top-selling women’s options, basic-colored products tend to sell best with men, as well. That means you should think twice before you replace the default color of that black or white shirt with, say, a red offering.

Best-Selling Accessories

We’re sure you’re familiar with all the customizable accessories that Spreadshirt has to offer. Therefore, it shouldn’t be surprising that a wide range of options are included on our list. The top-selling products include:

• Adjustable Apron: Black
• Snap-back Baseball Cap: Black
• Coffee/Tea Mug: White

As we mentioned earlier, black and white products tend to be most popular among customers. This is clearly emphasized in the above list, as our top-selling products are generally sold in these basic colors.

Don’t forget that the customer is king. Therefore, it’s important to keep this information in mind when choosing the default color of your products. Ultimately, the more choices the customer has, the more likely it is that they’ll make a purchase.

There you have it. Take this information to heart, and consider emphasizing these top-selling products in your Shop!