Web Directory

Definition and Meaning

Web directory is a website or webpage that includes a list of links to other sites that fit into a relevant topic. These directories were especially prevalent in the early days of the internet, before individuals could simply find what they were looking for via a search engine.

A web directory would be applicable for any type of industry or business type; these links could all apply to retail, or they could include services like dentists and doctors. In other words, there’s no clear and definitive format or topics. Rather, web directories can be broad, making them important for any types of businesses.

Should You Join a Web Directory?

Now that you’ve received an answer to the question of “what is a web directory,” you’re probably wondering if you should be adding your Shop to online directories. The simple answer is: of course! Finding directories that cater to your specific niche or topic can only help to guide customers to your products.

Furthermore, being added to a web directory can help improve your search engine optimization. A link to your Shop would be considered an “incoming link” or a “backlink”. Of course, make sure you're opting for a reputable directory that was created to help users find what they're looking for. Remember that backlinks from "spammy" directories can harm the visibility of your shop in the search engines.