7 Quick Sales Wins For Your Merch
Quick sales wins and proven strategies to boost merch revenue fast. Learn how to market your merch, drive traffic, and increase sales with actionable tips.
Want to sell more merch the quick and easy way? But don’t want to wait to grow your audience or build up your brand...
We have some tips you can implement to get more merch sales FAST. These are low-effort, high-impact tactics to drive immediate revenue and visibility for your shop.
Creating limited-edition t-shirts, asking friends for user-generated content and using special promotions can help boost sales.
Learn more about the 7 simple strategies you can use to drive sales to your shop in a flash.
1. Create a Sense of Urgency
The most effective way to drive sales? Create urgency and, most importantly, FOMO (fear of missing out).
You aren’t giving your followers the option to ponder whether they should buy your merch. You’re telling them that now’s the time and they better not miss out.
Here are some simple things you can do for quick sales without much marketing savvy:
Make limited-edition designs that you retire after a week or so many days.
Tease a NEW product you’ve never sold before.
Remind your followers with countdown timers on socials to boost conversions.
Let them know there’s a deadline!
For the duration of the limited merch run, make dedicated posts and share reminders across all relevant channels for your audience. If they missed it one time, you can tell them about it another.
Get creative and timely with your merch, too. Look at what topics are trending on socials, or the kind of designs you keep seeing on repeat in the streets.
2. Viral Moments = Profitable Merch
Trends come and go. But when they’re viral, they go hard. Take fisherman core, coastal cowgirl, or the latest meme from your favorite popstar, for example.
You’ve seen small sellers and top name brands take advantage of these trends, so why can’t you for a quick sale win?
Find the trends that speak to you and your niche and work your angle. Maybe you’re a pickleball-themed merch shop and want to make a design that appeals to followers of the coastal cowgirl trend.
You can add icons like seashells and seaside critters to paddles. Use nautical colors like blues, reds and yellows. Put a coast twist on common pickleball rules or phrases.
The options are really endless. All it takes is proper timing and creativity.
3. Push Savings to Get Sales
DID YOU KNOW: Spreadshop offers exclusive promos for shop owners to use every month?!
Promos like 20% off and 10% off 3+ products appear practically every day of the month, ready for you to use.
You have the option to toggle these promotions off should you choose to set your own discounts. But these promos take the guesswork out of marketing your merch for you.
You can view all upcoming promotions in your shop dashboard, which gives you time to plan out your strategy.
Let your followers know a few days in advance that a certain promo will be running and that they have the chance to save.
What else you can do:
Push trending designs and seasonal products.
Incentive smaller items like stickers, mugs and totes for a promo like 10% off 3+ products.
Post fun graphics and tease designs on your socials.
4. Pin Your Best Merch-Related Posts
You never know who’s going to visit your Instagram or TikTok feed. So you better let them know you have merch right off the bat.
Pin your best product shots or short videos to the top of your profile. Give some backstory and context about your merch line and what inspired you to start it in the caption.
Other shop owners have found success (like Ludawissy and Eric Feldman) by sharing their merch on socials. More specifically, professional merch shots and short, punchy product videos.
Take a minute to get good content together, and it will pay off. This is the easiest and cheapest form of promotion for your merch shop.
And don’t forget to direct people to a link in your bio where they can shop your merch!
5. Use UGC from Friends and Followers
You know your merch is great and you can tell that to your followers over and over again. But outside voices can really bring credibility to your case.
Ask your friends and previous customers to post photos of them wearing your merch and tag you. These are posts you can repost on your feed and are effective marketing materials to get sales quick.
What UGC does in the short and long term:
Builds trust and makes your merch feel more authentic and credible.
Exposes your merch to a wider audience with social sharing and high engagement.
Creates a sense of community to give your merch a deeper sense of brand credibility.
If you don’t have enough followers or previous customers to warrant a full-blown social campaign, ask your friends or family for help.
They can wear your designs and give your merch that personal touch it needs to be successful.
6. Promote Best-Selling Items
When in doubt, stick with the classics. Trendy designs and must-have products don’t work on everyone.
If you’re new to the merch game, you might not have best-sellers. But we do.
Top Bestsellers for US Shops:
Use these in UGC content to introduce your brand and appeal to people looking for classic items.
In promotional materials, use hashtags like #tshirtsoftiktok, #merchdrop,or niche ones tied to a particular design theme.
7. Generate Hype With a Giveaway
Hosting a giveaway may seem like it slows down quick sales. You need to buy your own merchandise and spend time creating a campaign.
But a giveaway is actually a great way to drive interest and traffic to your merch shop.
Giveaways tend to get great engagement on socials with all the liking and commenting that are traditional requirements. This means that the platform will boost giveaway-related posts to the top of your followers’ feeds.
You decide what you giveaway: A t-shirt, hoodie, smaller accessories like stickers. Offer tiers so people don’t feel as left out.
Even if people don’t win your merch; it’ll at least be on their radar. After finishing the giveaway, keep the excitement alive. Promote a special Spreadshop offer or create your own.
These 7 strategies are relatively simple things you can do in the front and backend of your merch shop to find success. But quick sale wins don’t come from following a set playbook. You get there by being authentic, engaging and true to your audience.
Looking to make and sell your own custom merch? Launch your own merch line for FREE with Spreadshop.
No costs exist - ever - and we’re print-on-demand, so we take care of the heavy-lifting for you. Printing, shipping and fulfillment are all covered.