Product News October 2017

Hear ye! Hear ye! There’s some product news in the pipeline that you’re going to want to know to get your Shops up to date for the season. We’ve added a bunch of new colors for certain products types, and improved out Premium Hoodie selection. Read on, and stay in the know.

New Colors

The following products will now be available in the following colors:

• The Men’s and Women’s Premium T-Shirts will now be available in Heather Blue and Charcoal Gray
• The Men’s and Women’s Premium Tank Tops will now be available in Heather Blue and Charcoal Gray
• The Women’s Flowy T-Shirt will now be available in Charcoal Gray
• The Men’s Vintage Sport T-Shirt will now be available in Black/White
• The Women’s Flowy Tank Top will now be available in Mauve
• The Women’s T-Shirt will now be available in Heather Coral & Heather Pink
• The Baseball T-Shirt will now be available in Heather Blue/Navy & White/Charcoal

Promotional Opportunities: Spotlight New Product Colors

The introduction of new color options in October gives you the perfect chance to refresh your shop and re-engage your audience. Updated colors can breathe new life into your best-selling designs and inspire customers to make repeat purchases. Here’s how you can make the most of these color additions:

• Launch a “Color Refresh” Campaign: Position the new colors as a seasonal style update for your shop. Use messaging like “New Season, New Colors” to promote them as must-haves for fall or holiday gifting on socials.

• Create Exclusive Color Collections: Curate collections that group designs by new color themes (e.g., earth tones, bold brights, muted neutrals). This makes browsing easier for your customers and can increase order value.

• Incentivize With a Promo Code: Offer a limited-time discount on any design purchased in a new color. This not only encourages sales but also lets you gauge which new shades your audience loves most.

Product Switch

We have changed the Premium Hoodies in the Spreadshirt Collection to an improved product. The Kids’ Premium Hoodie, Men’s Heavyweight Premium Hoodie, and the Women’s Premium Hoodie are now available in more colors, have a contrasting drawstring, and a lighter fabric weight.