We have updated your Shop’s legal info. In addition to the mandatory fields, you can now enter additional information about your company.
We have made the settings of your Shop’s legal info more flexible. In addition to the previous information, you can now determine an “authorized representative” and enter a “trade register number”.
The new information can now be entered under General > Legal Info > Company.
Why Companies Should Create Merch
Merchandise isn’t just about products — it’s about brand connection. Companies that create merch give their customers, employees, and fans a tangible way to represent and support the brand. It transforms passive followers into active ambassadors, helping build loyalty and community around your business.
When someone wears your logo on a hoodie or sips coffee from a branded mug, they’re helping tell your story. It’s free advertising that’s authentic and lasting. People trust brands that feel familiar, and merch keeps your brand visible in the real world, not just online.
Merch is also a smart revenue stream. Whether you’re a startup or an established brand, selling branded products can offset marketing costs, fund new initiatives, or even become a major source of income. Plus, it’s a fun way to celebrate company milestones, events, or product launches.
Today’s consumers want to be part of the brands they love. Offering high-quality, stylish merch gives them that opportunity — and positions your company as more relatable, forward-thinking, and community-driven. In a competitive market, a strong merch strategy can be a true brand differentiator.
Do you have any questions regarding this topic? Please feel free to comment below!
