As a shop owner, it’s important to show appreciation for your customers all year round. The Holiday season reminds us how fortunate we are to have certain people in our lives. And your Spreadshop customers are no exception!
Without their support, you wouldn’t be able to fulfill your passion or build your brand. It doesn’t matter if merch is just a side hustle, either. They’re still giving you the opportunity to amplify your message and that shouldn’t be taken for granted.
So thank them for it! Send thank you notes, engage with them directly, do giveaways to show you appreciate their support. Your customers will feel even better about repping your merch if you put in the effort.
Send Thank You Notes
You may not be able to see who orders from your Spreadshop, but there’s still ways to thank your customers. Put the word out on socials that you want to see people rocking your merch. Ask them to post photos of themselves on Instagram, Twitter, wherever, using a specific hashtag. Doing it this way allows you to thank them directly.
Send a personalized DM to each person who uses the hashtag. Make sure the message feels authentic rather than a copy and paste situation. Share the photos on your own socials to spotlight your customers even more. This might even encourage others to buy your merch!
Run a Giveaway
Putting on a giveaway is a fun and effective way to show appreciation for your customers. Everyone loves the opportunity to win FREE stuff! It’s also a great way to promote new merch drops.
If you want there to be more than one winner, use different merch to mark the prize levels. Offer small merch items like stickers and magnets and bigger items like hoodies and water bottles. This shows your customers the wide range of products you have available in your shop, too. Putting on a giveaway might not seem worth it, but it’s going to give your Spreadshop way more promotion than a traditional ad campaign.
Find a Merch Designer
Why not get your customers involved in the design process? They know what kind of merch they want to see from you and have ideas you might not have considered. Run a competition or bracket where your followers can vote on their favorite merch designs. Do it everyday for a week on your socials. This will get your followers more involved, and boost your engagement on socials.
You’re putting your merch in the hands of your supporters; that’s a definite sign of appreciation. Running a competition like this strengthens the community around your brand. You’re emphasizing the fact that you can’t do it alone and don’t want to. You need input from your followers to continue to grow with your merch.
Share Their Photos on Socials
If your customers are taking the time to post merch selfies on socials, it means they care. And so should you. Re-posting these photos on your socials is a no brainer. It makes for great content and shows that there is trust in your brand.
People also like to see what merch looks like on other people. Seeing a photo of a folded t-shirt doesn’t really spark that much interest. It’s not going to elicit a big reaction while scrolling your feed. But if you see someone wearing an item, it totally changes the vibe. It’s bringing a personality to your merch that you just can’t fabricate.
Showing appreciation for your customers is essential to growing your merch brand and building meaningful relationships. We hope these tips help and can’t wait to see how you use them!
Don’t have merch? Open a Spreadshop today to find your community with merch.