You want your merch drop to be a success. If you put the work in, it will be. A successful merch drop is dependent on you being authentic to your audience and brand. Your merch will connect with people if the designs are unique and resonate with your followers. Promote your products and have a strategy when you’re planning the rollout of your merch. It’s going to make it feel like an experience.
Here are some tips to help you have a successful merch drop:
1. Be authentic to your audience and brand
2. Have unique designs that resonate with your followers
3. Promote your products
4. Have a strategy when you’re planning the rollout of your merch
Read on for the full breakdown.
Make Designs That Resonate
If you want to sell merch, you need to make sure your designs are top-notch. After all, no one’s going to buy if the merch doesn’t look good! But don’t worry – you don’t have to be a professional graphic designer to create amazing designs. There are plenty of tools out there, like Canva and Pixlr, that make it easy to create quality designs in just 5 minutes.
When you’re creating your designs, it’s important to keep your audience in mind. Pick colors and graphics that will appeal to them, and involve them in the design process by asking them to vote on designs and pick their favorites. That way you’ll know what kind of merch they’re most likely to buy.
Make Your Products Look Their Best
Now that you have your merch designs ready to go, it’s time to promote them! One great way to do this is by taking professional-looking photos of you and your friends wearing your merch. This will help show potential customers how great your merch looks in real life.
Everyone has a great looking camera in their back pocket these days, so there’s no excuse not to take advantage of it! And you don’t need to overcomplicate things either – the photos above from the shop owners above show that you can keep things simple and still get great results.
If you want to go the extra mile, you could even create a theme for your photoshoot. This can help make your merch stand out even more. Whatever you do, make sure to have fun with it! Promoting your merch should be enjoyable.
Have a Merch Drop Strategy
You can’t expect your merch drop to be a success if you don’t put the work in. It’s important to have some kind of strategy, but it doesn’t have to involve a lot of moving parts. Tease out your merch drop with little sneak peeks. Utilize the countdown feature on your Instagram Stories. If you make videos or livestream on platforms like Twitch, wear your merch. If you want to drum up more excitement you can always do a giveaway. It’s going to get people intrigued. You don’t have to put in a lot of effort into your launch, but it helps when you have a plan.
Creating a merch drop can be a fun and easy way to get your fans involved with your brand. But, in order to make sure that your merch drop is successful, you need to put in some effort and develop a strategy. Here are a few tips:
1) Tease out your merch drop with little sneak peeks. Utilize the countdown feature on your Instagram stories or post about it on your other social media channels.
2) If you make videos or livestream on platforms like Twitch, wear your merch. This will get people interested and excited about what you have to offer.
3) You can also do a giveaway leading up to your merch drop. This will help generate interest and get people talking about your brand.
Stay on Brand
Building a brand is easier than you might think. Find your logo/brand imagery, identify what you want to say that’s going to make an impact. Incorporate these colors and styles not only in your merch but in your social content when you promote your merch drop! Shop owner/streamer Nephyrus is an expert at this. They make every merch drop feel like a curated experience. That’s so important to not only your followers but the average customer. Everyone’s looking for something that’s different and feels special. And it’s totally doable for your brand.
When promoting your merch drop, stay true to your brand and incorporate your colors and style into your social media content. This will help create a cohesive and impactful merch experience for your followers and customers. Shoutout to Nephyrus for being the best!
Now that you know how to have a successful merch drop, it’s time to open your shop! Launch your own Spreadshop for FREE today!