It’s a new year, and that means it’s time for some new merch!
You can update the look and feel of your shop in just a few easy steps:
If you want to drum up serious interest in your shop this year, you need to roll out limited edition merch designs. Tell your followers they only have a couple weeks or a month to purchase products with a design before it’s gone for good.
You can do this periodically throughout the year and even make your designs timely. Create a Valentine’s Day-themed design for February, or promote an annual summer event with exclusive merch. People like when they can get their hands on something that’s limited edition. It generates that FOMO feeling and can really drive sales to your shop when you put some marketing power behind these designs.
Stick With the Season
While it’s all well and good to have exciting new merch designs, you need to sell them on the right products. Make sure you alternate the products that are displayed on your homepage. Now’s the time to push hoodies and cozy pajama sets. Leave products like water bottles and tote bags for those hot, sunny days.
Your customers might not even realize you sell certain products in your shop. Merch is so much more than T-shirts, and a lot of people don’t realize that. Create marketing materials for your socials that highlight these special products. They might not know what they want until you show them.
We’ve said it a thousand times, but the best way to know what merch your followers want from you is to just ask them. Be upfront and let them know you need their input on new designs for your shop. Ask them to vote on their favorites in a poll on Instagram, or offer design suggestions in the comment section for your latest YouTube video.
If you want to get your followers more involved, consider running a merch design contest. You can give the winner a small prize and and even send them FREE merch. Your followers will be more likely to buy your merch when they see you care about their involvement. You’ll generate interest in your new merch and creating meaningful conversations with your audience.
We hope these tips inspire you to create new merch for the new year!
Don’t have a shop? Launch your merch shop TODAY. It’s FREE!