Your podcast logo can have a big impact on the success of your podcast. Listeners have thousands of podcast options these days, and a logo could be the reason they do or don’t click that play button.
You don’t want to overdo it with flashy designs. Keep it simple with imagery and colors that you want to represent your brand. Avoid overused icons and don’t be afraid to get creative using the theme of your podcast.
Check out these real podcaster examples to help you design your logo!
The Simpler The Better
You don’t need a lot of bells and whistles when it comes to your podcast logo. It’s actually best to keep it simple. Bold text and relevant symbols are all it takes.
The Local 724 podcast has shown this effectively. It’s a podcast all about the people and business that make communities in Southwestern Pennsylvania so special. Their black and yellow color scheme is incredibly relevant; these are the colors for the Pittsburgh Steelers, a neighboring NFL team.
They’ve also found ways to keep that simplicity with merch designs for their shop. Their local pride design captures all these elements perfectly. Anyone who lives in the region would recognize the symbol and what their podcast might be about. They’ve emphasized they’re all about local people and their stories with a solid logo and brand imaging.
Think Outside the Box
If you want to be more creative with your podcast logo, think about your niche. What designs are most relevant to your target market? The Ghosts in the Attic, Bodies in the Basement podcast knows their demographic.
True crime podcasts are one of the most popular options for podcast listeners. There’s something about unsolved mysteries and spooky tales that draws people in. And the GABB podcast has found a way to tap into that.
The shovel/ ouija board design tells listeners immediately what they’re getting into, be it in a cutesy way. Your podcast logo can be more unique as long as it’s relevant to your niche and your audience.
Say No to Podcast-Themed Icons
Microphones and headphones are popular podcast symbols. But you might want to avoid using them in your logo. It’s not only unoriginal, but it looks like you aren’t creative enough to come up with anything else.
There are plenty of strong symbols you can use in your podcast logo instead. Design tools like Canva have hundreds of FREE graphics to choose from. Again, it’s important to think about the theme for your podcast and how you can use that to your advantage. You can even download your brand colors into Canva to make your logo more cohesive.
Showcase Your Personality
When it comes to your podcast, your personality plays a big part. That needs to be translated in your podcast logo. And a photo of you is a great way to do it!
The Kind Mind Project is a podcast from Emily Helderman that empowers women to take control of their lives by being kind to their mind. She shows her viewers how they can develop a healthy, positive mindset. The photo above of her smiling showcases her personality and what she wants other women to feel like after listening to her podcast.
Make your podcast logo a photo that expresses to people what your podcast is all about. Maybe even rep some of your own custom merch in it. DID YOU KNOW: It’s FREE to make and sell your own merch with Spreadshop.
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