Shop owners can learn how to run a successful sale by following our three easy steps. When you know how to market your merch and share discounts effectively, engagement and an increase in sales will naturally follow.
Promoting your Spreadshop shouldn’t feel forced. The better you know your shop, the more people are going to be able to identify with you. Understanding your audience and their wants is key to running a successful sale.
Speak to your followers in a natural, non-marketer way that is relevant to the rest of your content. Know what the promo offers are and most importantly: TELL YOUR FOLLOWERS! Running a successful sale should be easy when you follow these steps.
Fit Sales Into Your Schedule
Posting on your socials is likely already a part of your daily routine. You should have a schedule where you post about shop updates or provide behind the scenes content. This keeps followers invested in your merch. To run a successful sale, this content should feel cohesive with the rest of your social posts.
Plan for promo offers ahead of time so you’re not scrambling to make content at the last minute. Scatter posts for a Holiday promo a couple weeks before the big sale. Do this through multiple forms of media: Instagram stories, static posts, mentions in captions and direct links to your Spreadshop. It’s important to generate interest ahead of time without overwhelming your followers with information.
Even when there’s a big sale, you don’t want to bombard your followers’ feeds with reminders. That’s going to turn them off more than anything. You’ve got to talk to them in a way that feels engaging, yet authentic. You want to build a community.
Know Your Promo Codes
We have promo codes available practically every month so you can generate more interest around your merch. Free shipping and discount offers like 15 or 20 percent off are some of our typical promotions. We send out newsletters detailing these offers ahead of time so you can be better prepared when it comes to getting the word out.
And your customers don’t even have to type in the codes in your Spreadshop! The offer is automatically applied at checkout to make for a better shopping experience. But when they see your merch is going to be 15 percent off, that number is going to attract their attention.
Knowing these promos ahead of time will also give the opportunity to plan for additional marketing. Create new merch designs in honor of a sale that will only be available for a limited time. Create that fear of FOMO so your customers feel more compelled to buy these limited designs. And the fact that they’re discounted is a great selling point!
Tell Your Followers
Your followers aren’t going to know about these promos if you don’t tell them they’re happening. This relates to the point of fitting sales into your schedule, but is more about the messaging behind those posts. You’ve got to find creative ways to market your merch. And there’s plenty of ways you can do it for FREE.
It’s important for the growth of your shop to have a presence on multiple social platforms, but some might work better than others. If you’re good at putting together creative visuals, Instagram is the move. Twitter is great for sarcastic, meme-able marketing. And Youtube is the OG for content creation that creates that bond best.
Running a successful sale relies on targeted marketing. You may have followers on all these platforms – but depending on the platform they’re going to engage with the content differently. Keep that in mind when crafting messages that feel authentic to your brand.
We hope these tips make you feel more prepared to run a successful sale. There’s plenty of opportunities to do so in 2022!
Don’t have merch with us? Launch your Spreadshop today!