We’re officially living in a world that’s run by Google. Research is easier, analyzing data is more efficient, even our lives at home are simplified, and it’s all because of Google. So, how can this search engine improve your market research strategy? Two words: Google Trends.
Google Trends has the ability to reveal real-time analytics and activity associated with different search-terms. Researching a single word or phrase will expose interest over time, interest by region and so on. You can compare search terms side-by-side, so you know how to best optimize your content.