In our 2018 preview blogpost, we promised that we would be more transparent in our communication about upcoming shop releases. So, with each release of a new SpreadShop version, Robert, the product owner of the SpreadShop, will give you a short overview about the latest updates.
You have questions and we have answers! Here are some of the most frequently asked questions among shop owners with information, tips and answers to follow.
New Year’s is a time for reflection, but it’s also a time to look forward. As we wrap up the year, we’re going to take a look back at 2017 and a look towards 2018…
When you’re building a brand, it’s important to make a strong, positive and long-lasting impression on your audience. One of main contributors to a first impression is your brand’s visual identity. It’s how consumers perceive the voice, personality and character of your business. It’s the component of your brand that can’t be explained through words.
As a shop owner, visual identity is vital. Your shop is more than just an ordinary t-shirt shop, it’s your brand, your business, your passion. Without visual identity, there is nothing specific your audience can associate your shop with. We’ve put together some tips and tricks to help optimize your shop’s visual identity so that first impression is as memorable as possible.
New year, new brands! Just a pair of brand switches for this month’s product news:
We are switching brands for the following products. Orders may include the previous brand until stock has been depleted:
Switching brands affects product feel, fit and quality perception. For instance, Anvil comfort is often more relaxed, while LAT fabrics offer a soft but structured scoop fit. It’s all about knowing your audience: Changing fabric and drape can potentially influence orders and gauge interest.
Fit consistency: If you’ve sold Bella or Next Level before, note that Anvil and LAT might fit differently. Update your size guides and mockups accordingly.
Product descriptions: Refresh your listings to mention the new brand and highlight any improved qualities (e.g., “softer heavyweight blend”).
Customer communications: If past buyers ask, you’re prepared to explain the brand change and reaffirm product quality.
Use this switch as a reason to revisit existing listings:
Add fresh lifestyle mockups or flat‐lay photography showcasing the new shirts.
Relaunch favorite designs with new product images to re‑energize interest.
While only two top styles switched in Jan 2018, product updates roll out regularly—see examples from April 2018, like new scoop neck colors and larger size ranges.
Establish a pro‑active routine: check Spreadshop product news monthly and adjust your catalog to stay current.
