Use YouTube Shorts to Market Your Shop

Use YouTube Shorts to Market Your Shop

Short-form video content has long been on the rise – and it looks like it is finally taking top spot for video creators. Bite-sized content and viral clips are being lapped up by social media users, and many brands have started experimenting with organic content marketing. Get ahead of the game and add YouTube Shorts to your content plan.

What are YouTube Shorts?

Platforms like Instagram Reels, TikTok, and Vimeo have enormous and highly engaged audiences, so YouTube Shorts are Google’s attempt to throw their hat into the ring.

First released in India and beta launched in the US in 2021, Shorts have so far been a runaway success. YouTube has promised ongoing improvements and updates, including their recent changes to search filters to allow users to find Shorts content more easily.

Their aim, according to a press release, is to allow creators to “shoot short, catchy videos” using just their cell phones. These short, catchy videos give viewers animated, musical, parody, or informational content in an easily-digestible format – and now, this is expanding to include brand and sponsored content.

Today, Shorts have overtaken TikTok to have 1.5 billion active users – a fantastic reason to take a closer look at marketing with Shorts.

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What is the difference between Shorts, Instagram Reels, and TikTok?

Trying to decide which short-form video suits your content? Here are the major differences between Shorts, Reels, and TikTok:

Shorts

  • Length: 60 seconds (15 seconds in the app)
  • Reach: 1.5 billion users
  • Target group: Everyone
  • Features: Video editor with simple filters and effects, subtitles, copyright-free music library
  • Platform advantages: Established social media brand, high user loyalty

Reels

  • Length: 60 seconds
  • Reach: 2 billion users
  • Target group: 25 – 39 years
  • Features: Video and photo editor with AR filters and many effect, sticker, text, and caption options
  • Platform advantages: Visually sophisticated, especially advertising and shopping-friendly

 TikTok

  • Length: 3 minutes
  • Reach: 1 billion users
  • Target group: 15 – 24 years
  • Features: Video editor with templates, filters and effects, stickers, text, subtitles, what’s trending, and music library
  • Platform advantages: The home of trends and community building
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Shorts, Reels, and TikToks all use the vertical 9:16 format, so you can easily play your videos across all three channels if they are no longer than 60 seconds. The most important thing is that you are active where your customers are, and that the platform and content match you and your brand.

How can I use Shorts to market my Shop?

The best way to use Shorts is as a supplement to your main channel, to offer your audience new and different forms of content in a new and exciting format. This can be a change of tone, fresh types of content, or brand positioning.

Here are some ways we suggest using YouTube Shorts to add some personality to your brand and solidify your community around your channel:

  • Behind the scenes. Use Shorts to show your viewers how you create videos or give them a sneak peek into how you behave when the cameras aren’t rolling.
  • Design theory. Short form video is perfect for giving quick, informational tutorials. Go through the process of how you create designs for your Shop.
  • Product updates. Shorts are a great way to introduce new products to your viewers and are the perfect channel for organic product promotion.
  • News updates. Keep your audience up to date on news, campaigns, or big things happening on your channel!
  • Highlight reels. This is a great way to recycle your content and drive engagement with very little work! Learn more in our deep dive into the Buffalo method.
  • Viral clips. Take your funniest, most awkward, and catchiest bloopers or clips and give them a chance to go viral in a viewer-friendly format.

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3 Tips for YouTube Shorts

Getting some ideas for how you want to use Shorts? Perfect, that’s the aim of this article! Don’t let your hard work go to waste – whatever content strategy you decide to use for your Shorts, here are some general tips for maximizing your engagement:

1. Keep it simple.

Make your Shorts informal, informative, and to the point. YouTube recommends 15 seconds duration for Shorts – you only have your audience’s attention for a limited time, so make the most of it!

2. Start strong.

Open your videos with an attention-grabbing line or opening sequence. There is a lot of content out there competing for attention, so grab your audience right from the get-go if you want them to listen to your message.

3. High-effort thumbnails.

Thumbnails are the headline of your videos. Marketers and copywriters spend hours researching and crafting headlines, because they know that is your one chance to grab the audiences’ attention – put some effort into your thumbnails and make the most of your opportunities.

Follow these best practices and make sure you are maximizing the return on effort. If you put in the hard work, you will see the results – channel growth, audience engagement, and Shop sales await you!

Feeling inspired to grow your channel with your new Shorts knowledge, but don’t have any merch to offer your viewers? Head over and open your free Spreadshop in just a few clicks.

DTF Printing for Your Designs: What Are the Advantages?

DTF Printing for Your Designs: What Are the Advantages?

Whatever your product, design or niche, Spreadshop has the right printing method to get the most out of your creations. Most designs are printed with the infamous allrounder, direct digital printing. But for accessories made from more rigid materials, including caps, bags or products with particularly fine fibers such as polyester shirts, we need to find a better match. This is when it‘s DTF (Direct-to-Film) printing’s time to shine.

DTF Printing Transfers: The Ins and Outs

Digital printing involves spraying your designs, just like an inkjet printer, directly onto the products. With DTF printing, however, your motif is firstly pressed onto a foil (or film). This allows for very exact ink quantities, meaning vibrant colors, opaque whites as well as remarkably sharp and fine edges. DTF film absorbs almost every drop of color, so even high levels of detail and color gradients are no problem.

Once the film has been printed, it gets a layer of adhesive, before being pressed onto the product, which sits in a pressing device. This makes DTF printing ideally suited for both light and dark products. It’s ultimately just as durable and stretchable as the product fabric. Here’s a quick summary of the main advantages:

  • Available for all file formats
  • Extremely stretchable and durable
  • Suitable for dark and light textiles
  • Compatible with cotton, polyester, blended fabrics and many other materials

Which products do we use DTF for?

Thanks to the moderate pressing temperatures, DTF printing is suitable for numerous different fabrics, whether coarse, fine or mixed.

The rougher materials include baseball caps, hats, bags and backpacks. But it also works well on T-shirts and hoodies, and on finer materials, in particular polyester fibers. DTF prints are perfect for sport and function shirts, as they protect more sensitive fibers.

What do I need to look out for as a spread shop owner?

Basically, nothing. All our usual printing recommendations and requirements also apply to DTF printing, including:

  • Transparent Backgrounds
  • Best possible resolutions
  • No half-transparent prints.
  • Minimum line thickness of 1mm, as otherwise they can break away from coarser materials

You don’t even need to worry about which products you need to print with DTF. It’s part of our job as print-on-demand experts to find the printing style that fits your designs and ideas. That’s we set up the printing process to match each individual order. The goal is simple: to get the best possible printing results. Good thing we know a thing or two about this.

By the way, some of the most recent products activated for your shop are only possible due to the introduction of DTF printing. These include the children’s apron and the umbrella. More products will follow. Stay tuned!

Now you want to find out more about DTF? Let us know in the comments. Otherwise keep your eyes peeled for further reports on what we do.

 

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Grow Your Merch Sales with Meta and Spreadshop

Grow Your Merch Sales with Meta and Spreadshop

It’s easier than ever to sell merch on Facebook and Instagram thanks to Spreadshop’s new Meta Business Integration. What was once a painful and confusing process for shop owners can now be done in a matter of seconds!

People around the world will be able to access your Spreadshop from your Facebook page, Instagram profile or from one of your Instagram stories. This extension is going to open many new opportunities for your shop.

Next Level Social Selling

Easily run shop ads across Facebook and Instagram with just a few clicks. With the power of Meta’s Pixel, you can find more people likely to buy from your Spreadshop. End the search for your target audience once and for all. You’ll be able to measure marketing and ads performance and get insights on how Meta’s business tools help drive traffic and sales. This is going to take your merch marketing to the next level.

Simple Setup

In the past, connecting Facebook Business Manager and Facebook Commerce was a complicated process. Meta has made it much simpler. Customizing your Facebook shop and collections takes only a few minutes. You’ll be able to add collections, descriptions and cover media. Anyone who visits your shop on Facebook or Instagram will have the ability to click on them and buy the products directly from your Spreadshop.

Build Your Brand

Selling your merch on socials is the future of e-commerce. Beyond the fact that your friends, family and followers are already on platforms like Facebook and Instagram, this is a FREE opportunity to reach new customers and expand your brand. Your products and designs can now be discovered and purchased by new customers seamlessly across Facebook and Instagram. They can explore products and collections of products right from within the app.

What can Meta do for your shop?

Here are a few ideas to highlight how you can use the Meta Business Integration with Spreadshop:

  • Facebook Groups: Do you run or are you a member of a busy Facebook group? Do a merch drop of a special shirt to help raise money for your group’s effort/cause. Exclusive merch can really unify your group and build a bond with other members.
  • Instagram Merch Drop: Our data shows that creators sell more with limited merch drops. Launch an exclusive t-shirt design. Post a photo of you wearing it and tag the item for sale in the post. Don’t forget to tell your followers this is a limited time offer!
  • Find Your Fans: For as little as a dollar a day you can run targeted ads and boosted posts. Find new customers who are more likely to buy from your Spreadshop and follow your brand.

Here’s how to get started in your Spreadshop user dashboard:

  1. Login to your Spreadshop
  2. Go to Shop Settings > Marketing > Facebook & Instagram
  3. Click Connect with Business Manager
  4. Login with your Facebook account (if you’re not already logged in)
  5. Complete the wizard to connect your Spreadshop to Meta Business

Need help? Check out our resource page here.

Thanks, mom and dad! Order deadlines for Mother’s Day and Father’s Day 2022

Thanks, mom and dad! Order deadlines for Mother’s Day and Father’s Day 2022

Kids— they grow up so fast. Before you know it, they’ve moved on from gifting their parents clumsily-glued construction paper projects for Mother’s and Father’s Day to more grown-up (if no less heartfelt) gifts. This spring, your Shop customers will be looking for meaningful gifts for their moms and dads. Will they find the perfect present in your Shop?

If you are already in the process of spring cleaning your Shop, you can use the space you free up for a few Mother’s and Father’s Day designs. Add your own personal touch and be creative—it’s not all bouquets and neckties.

Our tip: Promote your designs for these big days on Instagram and Facebook. After the order deadlines have passed, however, you should cut back on your advertising. Because we all know: disappointed parents are a force to be reckoned with.

Order deadlines Mother’s Day 2022

As always, we reserve the right to change our order deadlines at short notice. You can always find the current delivery times here in the blog article.

Country Date Shipping Deadline Order Deadline
DE 5/8/22 5/4/22 4/30/22
US 5/8/22 4/28/22 4/25/22
FR 5/29/22 5/21/22 5/17/22
NL 5/8/22 5/2/22 4/27/22
AT 5/8/22 5/2/22 4/27/22
IT 5/8/22 4/27/22 4/24/22
ES 5/1/22 4/15/22 4/12/22
PL 5/26/22 5/18/22 5/15/22
DK 5/8/22 4/26/22 4/23/22
FI 5/8/22 4/26/22 4/23/22
SE 5/9/22 4/28/22 4/24/22

Order deadlines Father’s Day 2022

Country Date Shipping Deadline Order Deadline
DE 5/26/22 5/23/22 5/17/22
UK 6/19/22 6/9/22 6/6/22
US 6/19/22 6/10/22 6/6/22
FR 6/19/22 6/10/22 6/7/22
NL 6/19/22 6/13/22 6/8/22
AT 6/19/22 6/13/22 6/8/22
PL 6/23/22 6/13/22 6/8/22
NO 11/13/22 11/1/22 10/26/22
DK 6/5/22 5/25/22 5/22/22
FI 11/13/22 11/3/22 10/28/22
SE 11/13/22 11/3/22 10/28/22

As far as deadlines are concerned, we usually take two days to ship an order. As always, we will do our best to ensure that all your customers receive their orders on time.

Do you have any questions or comments about the order deadlines? Write us in the forum!

 

 

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Spring discount promotions in March & April 2022

Spring discount promotions in March & April 2022

Finally, winter is over. We could weep. On March 20, spring officially begins and (half) the world awakens from its long winter sleep.

Spring is a busy and festive season with many special occasions and holidays around the world, including:

  • Mardi Gras on March 1st
  • International Women’s Day on March 8th
  • St. Patrick’s Day on March 17th
  • Start of Ramadan on April 2nd
  • Easter on April 17th
  • Passover from April 15th-23rd

Special occasions are just one nice excuse to promote your Shop. You can usually postpone the start of your discount promotions within a time window of 60 days – i.e. 30 days before or after the official promotion date, so schedule them as you see fit.

Scheduled discount promotions in March & April*

  • March 4th – 9th: 15% off everything
  • March 17th – 22nd: Free shipping
  • March 30th – April 4th: 20% off everything
  • April 9th – 12th*: 15% off everything
  • April 21st – 26th*: 20 % off everything

*to be confirmed.
Notice anything? We’ve extended the promotion period to up to six days! Of course, you can still shorten or postpone your discount promotions as you like. So get planning and promote your Shop with some special deals!

New in: Umbrella (EU Only)

New in: Umbrella (EU Only)

Your designs will be “singin’ in the rain” when you feature them on this new collapsible umbrella. What will they be singing, you ask? That should be obvious: “Now that it’s raining more than ever / Know that we’ll still have each other / You can stand under my umbrella ella ella eh eh eh!”

Product Info (ID 55)

  • Brand: Fare
  • Manufactured in China
  • Collapsible Umbrella
  • 100% polyester (covering)
  • Metal and plastic (handle)
  • Length, folded: 24cm
  • Colors: Black

Print and price Info

  • Print area front and back (width x height): 22.1 cm x 16.8 cm
  • Print types: DTF and Flex print -> pixel and vector files

Which of your designs would look good in the rain? Any questions about our newest product for your Shop assortment? Drop them in the comments!

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New in: Contrast Snapback Cap (EU only)

New in: Contrast Snapback Cap (EU only)

Our new Snapback Cap has joined our assortment alongside the classic baseball cap to bring a retro feeling to your EU Shop.

The Contrast Snapback Cap is available in bold black/neon orange, neutral black/grey and cool black/turquoise.

Which of your designs will you put on it and why?

Product information (ID 803)

  • Brand: Beechfield
  • Manufactured in China
  • Size: Adjustable
  • Material: 100% Cotton
  • Straight contrasting brim
  • Colors: black/neon orange; black/grey; black/teal

Print and price information

  • Print area right/left (width x height): 6.5 cm x 2.5 cm
  • Print Area front (width x height): 12.7 cm x 5 cm
  • Print types: Flex/Flock and DTF (pixel and vector graphics possible link to help page)
  • Pricing varies

Why is it actually called a Snapback Cap?

Snapback caps are size-adjustable at the back of the head thanks to their trademark snap. What distinguishes the snapback from its predecessor – the baseball cap – is the straight brim.

Snapback caps were first used in baseball, but in the 2000s they became a popular accessory in hip-hop culture.

All clear? If not, come to the Spreadshop forum and chat with us and your fellow Shop Owners all over the world!

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New for your Shop: Ceramic Beer Mug (EU Only)

New for your Shop: Ceramic Beer Mug (EU Only)

This sturdy ceramic beer mug (ID 717) brings a bit of Oktoberfest spirit to wherever you are, anytime of year. Is your Shop ready for a cold beer?

Product Info (EU only)

  • Brand: Schulze GmbH
  • Manufactured in China
  • Material: Ceramic
  • Capacity: 500ml
  • Dishwasher resistant (however, handwashing will help the print last even longer)
  • Colors: White

Print and Price information

  • Print Area Right/Left (width x height): 7.4 cm x 5.5 cm
  • Print Area Front (width x height): 7 cm x 5.5 cm
  • Print Types: Thermal sublimation

Have any questions about our newest addition? Fire away in the comments!

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New Fanny Pack (North America & Oceania)

New Fanny Pack (North America & Oceania)

This retro fanny pack is a multifunctional addition to your Shop. In classic fanny pack style, it’s made of durable polyester and topped off with an adjustable strap.

Fanny Pack (ID 1586)

  • Brand: Liberty Bags
  • Fabric Content: 100% denier polyester
  • Imported product, printed & processed in the USA
  • Top zippered pocket with front main zippered compartment
  • Adjustable strap with 2″ buckle clip

Print & price details

  • Print type: Flex Print, Flock Print
  • Accepted file type: vector graphics
  • Print area: 5,5″ x 2,4″
  • Prices vary

Any questions? Let us know in the comments below!

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Assortment Update February 2022

Assortment Update February 2022

Product News – North America

You’re going to love this month’s product additions! Next to brand new colors for the Men’s Organic T-Shirt, we’ve also added some fresh hues for the bigger sizes of the Premium Hoodie for both women and men. Be sure to add them to your range!

New Colors

ID 1352 Men’s Organic T-Shirt

One of our favorite organic products is now also available in heather grey, charcoal grey, red & royal blue

ID 444 Women’s Premium Hoodie

This hoodie shouldn’t be missing in anyone’s product range. Size 3XL is now also available in black, navy, heather grey, and white

ID 20 Men’s Premium Hoodie

Of course, what’s true for women also holds true for men. This essential hooded sweatshirt is now also available in different colors for sizes 3XL-5XL: black, navy, heather grey, and white.

Color deactivation

ID 1544 Women’s Performance Racerback Tank

The manufacturer discontinues the color azalea, and we are currently looking to replace it with a similar color.

Product News – Europe

 We don’t have too many news this time around, but we’re excited to be able to offer new colors for one of our firm favorites: the mighty Premium Hoodie.

New colors

ID 20 Men’s Premium Hoodie

For sizes 3XL, 4XL, 5XL, the following colors have just been added: white, black & heather grey. Navy will follow soon.

ID 444 Women’s Premium Hoodie

For 3XL, we’ve just added white, black & heather grey as well. Navy will follow soon

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