Making merch is a great way to raise money for your nonprofit. Get donations AND provide supporters with a reminder of your organization.
Merch allows you to build your brand and connect with people in your community. Think about how you want to represent your brand. Keep your mission in mind when it comes to the marketing of your nonprofit and merch. By following these tips, you’ll be on your way to making great nonprofit merch that will help raise money for your cause!
Make Money Easily With Merch
Do you want to raise money for your nonprofit, but don’t have a lot of time or money to invest? Merch is the perfect solution! Setting up a Spreadshop is quick and easy, and best of all, it’s FREE.
You can start selling in minutes, and donate 100 percent or a portion (it’s up to you) of profits to your cause. Let people know where the money is going when you’re promoting your merch so they’re more motivated to support you. It will also make them feel better about their purchase. Merch allows you to personalize your nonprofit. You don’t want to feel like a faceless organization – people will be less motivated to make donations or merch purchases. We’re all about the power of personalization and designing and selling your merch plays a big part in that. It’s also a great way to build your brand.
Build Your Brand For the Better
When you think about branding your nonprofit, merch isn’t the first thing that comes to mind. But incorporating your logo, graphics, and brand colors onto merchandise is a great way to raise money and solidify your nonprofit as a recognizable entity. You’re already a brand, whether you know it or not.
People are more likely to donate to a cause they feel connected to, so by creating merch with your branding, you are building a stronger sense of community and connection with potential donors. And when people see your branded merch around town, they’ll be more likely to learn about your nonprofit and what you do – which is exactly what you want! It’s going to boost brand recognition, overall. The more people see your logo and your colors, the more likely they are to remember you.
Market Your Mission Effectively
Ad campaigns work well for large corporations, but not everyone has that kind of cash. For small nonprofits, merch is a useful promotional tool that costs a fraction of these big budget campaigns. And Spreadshop does all the heavy lifting for you. We’ve got payments, production, fulfillment, and shipping covered. All you have to do is upload your designs.
Sure, ads can be targeted to different demographics and wide-reaching, but merch feels more personal. Your merch itself would even make for good promotional posts on socials. Do giveaways on your social media asking people to follow you and comment for the chance to win merch. Take photos of volunteers and supporters at events in your merch for authentic marketing material. This kind of post is going to be beneficial on multiple fronts. You’ll increase social engagement, draw attention to your business, and bring awareness to new merch.
Merch Has Extra Value
Making merch is not only an efficient marketing initiative, but a chance for you to showcase the values of your nonprofit. Partners and supporters will associate you with your merch. This can create more responsibility, but should be taken seriously to benefit your organization. You will become a unique and engaging brand. Whether that’s people investing in your resources, or sharing your social media posts, it’s all beneficial.
The t-shirt may as well be the new business card. Sure, business cards are still important to help build brand exposure, but merch leaves a lasting impression a piece of paper can’t. Having merch on-hand when you’re at community events or large fundraisers is going to set you apart. You want people to remember what you’re about long after the events of the day have wrapped up.
Merch is a fun and easy way for you to raise funds for your nonprofit. It’s also going to help you build you brand and give you more visibility. Start marketing your mission with merch!